Dean D.

Product Manager

Perth, Western Australia, Australia3 yrs 11 mos experience

Most Likely To Switch

Key Highlights

Expert in aligning product narratives with marketing strategies.
Proven track record in enhancing brand equity in tech.
Skilled storyteller driving engagement in complex markets.

Stackforce AI infers this person is a narrative strategist in the Fintech industry, specializing in product marketing and brand storytelling.

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Skills

Core Skills

Product MarketingCompetitive IntelligenceContent StrategyMessaging ArchitectureBrand StrategyMarketing Strategy

Other Skills

MessagingPositioning (Marketing)Go-to-Market StrategyExecutive-level CommunicationContent MarketingBrand Marketing

About

Markets whisper before they shout. Copy carries the clues. I work at the intersection of product and story. Complex offerings, clear narratives. The kind that make people lean in instead of scroll past. The pattern: Find the claim. Prove the claim. Scale the claim. Align product, PR, and growth so the same simple story ships everywhere. When the story sharpens, numbers follow. Currently: Storytelling Lead (Global Product Marketing) at OKX. Previously: Prop trading and ad agency storyteller. I write about narrative strategy, positioning, and why most messaging fails. NFA. DYOR. All opinions my own. --- Core competencies: Product Marketing, Positioning, Messaging Architecture, GTM Strategy, Competitive Intelligence, Brand Strategy, Content Strategy, Copywriting, Lifecycle/CRM, Sales Enablement, Experiment Design (A/B), Executive Comms, Creator-style LinkedIn, AI-assisted Content Ops, Stakeholder Alignment.

Experience

Okx

Storytelling Lead (Global Product Marketing)

Aug 2024 – Present · 1 yr 7 mos

Storytelling lead for Global Product Marketing at OKX—one of the world's largest cryptocurrency exchanges offering centralized, decentralized, spot, and derivatives trading.

Competitive IntelligenceProduct Marketing

Cake group

Head of Editorial (Global)

Mar 2023 – Jul 2024 · 1 yr 4 mos · Singapore · Remote

Head of Editorial for a retail crypto app. Responsible for the strategy, planning, production, and distribution of written content and communications (internal and external) across all channels and media outlets.

Content StrategyMessaging Architecture

Rook labs

Marketing Director

Mar 2022 – Feb 2023 · 11 mos · Remote

Head of marketing department and brand custodian mandated to grow revenue and brand equity for a DeFi solution solving for maximum extractable value (MEV) on Ethereum. Tech innovation acquired by Consensys and integrated into all MetaMask wallets.

Brand StrategyMarketing Strategy