Mar 2021 – Present · 5 yrs 2 mos · San Francisco Bay Area

• I lead Stripe’s Design organization, which includes Product Design, User Research, Content Design, Brand & Marketing Creative, and our Web Presence team (including design and engineering for stripe.com, stripe.dev, and press.stripe.com).
• Our teams shape the end-to-end Stripe experience—from the Dashboard used by millions of businesses, to consumer-facing products, marketing, events, identity systems, Stripe Press, and more. Just doing our part to increase the GDP of the internet and advance the status quo.

Dec 2020 – Jun 2022 · 1 yr 6 mos · San Francisco Bay Area

Oct 2017 – Nov 2020 · 3 yrs 1 mo · San Francisco Bay Area

• As a member of Lyft's executive team reporting to the CEO, I oversaw all aspects of Lyft's product and service design with the aim to make transportation efficient, safe, and joyful. The team of 150+ included digital designers, service designers, industrial designers, illustrators, animators, writers, researchers and producers. While the team’s output was often in the form of an app and the physical bikes/scooters, it’s all in service of a real-world experience between people. Through design, the team endeavored to drive positive behavior change that could improve cities at large. The organization grew more than threefold under my watch and expanded into new categories like bikes, scooters, and public transportation.
• In 2019, Katie was named one of Business Insiders' "10 people transforming technology" and Girls in Tech's "Creator of the Year."

Mar 2014 – Oct 2017 · 3 yrs 7 mos · San Francisco

• Led the function of Experience Design including interaction, service and visual designers, as well as animators and illustrators. Responsible for the people, processes and structure to help the team craft high-quality experiences in the online and offline worlds. Grew the team from 10 to 100, and established studios in Beijing, Seattle and Portland. Oversaw Airbnb's trust and payments platform, design system (Airbnb's DLS), and service experience. Recognized as one of Fast Co's Most Creative People in Business in 2017.

Feb 2013 – Dec 2013 · 10 mos · San Francisco

• Greenstart invests in startups with design services.
• Partnered with the founders and their teams to design their product, brand and overall user experience. Led startup teams through the design process end-to-end. Maintained a strategic view throughout the design process and helped startups effectively pivot, grow their user group and successfully fund-raise. Coached startups on hiring designers and integrating design methods into their culture.

Oct 2012 – Feb 2013 · 4 mos

• Directed multidisciplinary teams (including industrial, interaction and visual designers, researchers, animators, strategists, technologists, and engineers) end-to-end through the design of strategies, and compelling user experiences for Fortune 100 companies. Partnered with technology and engineering leads through product realization. Led global ethnographic research studies across 4 continents. As a manager and trained career coach, mentored junior and senior-level designers. Developed long-term client relationships, won new business, crafted effective program charters and built high-functioning multidisciplinary teams.

Jan 2011 – Oct 2012 · 1 yr 9 mos

Apr 2009 – Jan 2011 · 1 yr 9 mos

• Co-presented Intel's Intelligent Digital Signage Concept with CEO of Intel, Paul Otellini, at Intel's 2099 CES Keynote address.

Mar 2008 – Mar 2009 · 1 yr

Sep 2010 – Dec 2013 · 3 yrs 3 mos · San Francisco

• Instructor of graduate and undergraduate level interaction and industrial design .
• Focus on the design process, helping students go from research to insight, to concept and prototype, to fully articulated user experience. Helping students develop their craft and problem solving abilities, as well as their presentation and storytelling skills through project work.

May 2007 – Aug 2007 · 3 mos · Sydney, Australia

• 2nd Road uses design thinking to transform organizations in a live co-creative process.
• Visualized complex relationships and processes within organizations and systems to help clients, such as the Australian government and one of the largest banks in Australia, mobilize and cohere around a strategic intent.

May 2006 – Aug 2006 · 3 mos · Hong Kong

• Collaborated with fellow designers on the design and development, from ideation to production, of several personal care and small household appliances. Worked with engineers in China and clients on product development.