Oct 2024 – May 2025 · 7 mos · Hyderabad, Telangana, India · Hybrid

Feb 2024 – Oct 2024 · 8 mos · Kochi, Kerala, India · Hybrid

• Leading a team of UX Researchers conducting generative and evaluative research for multiple watsonx products.

Jul 2023 – Feb 2024 · 7 mos · Kochi, Kerala, India · Hybrid

• Leading a team of UX Researchers to plan and conduct generative and evaluative research in Digital Labor.

Aug 2021 – Jul 2023 · 1 yr 11 mos · Chennai, Tamil Nadu, India · Hybrid

• Led the Verizon Business Group UX team to design experiences that improved the speed and effectiveness of our sales and service agents.

Jun 2016 – Aug 2021 · 5 yrs 2 mos · Mumbai Area, India

• Established and led the UX Practice at Xoriant. Contributed to expanding the role of UX in client projects, improve the effectiveness of internal initiatives and explore new areas of interventions for the UX team.

Mar 2014 – Mar 2016 · 2 yrs · Mumbai Area, India

• Established and led the Disney Interactive (Indiagames) UX team in Mumbai, aligned UX processes to Agile Design and Development model and led team interactions with other constituents of the studio. The team designed for user experience in Disney and Bindass branded games, mobile apps and VR projects till it was dissolved during reorganization.

Aug 2005 – Feb 2014 · 8 yrs 6 mos · Mumbai

• Worked on B2B and B2C projects in Insurance, Media, Manufacturing, Fintech and Edtech. Notable direct and indirect clients include PayPal, Sapient (now Publicis Sapient), JWT, Vodafone, Godrej & Boyce, NetCore Technologies, SaReGaMa, GS Lab, LoudCloud Systems (now a part of B&N Education) and various startups.
• Bootstrapped two entrepreneurial adventures:
• Sematools: A web and tablet based set of tools for companies to conduct research on consumer perceptions for products. The team participated in the 1st TiE IQ Startup Bootcamp in July – Sept 2013.
• Edvu: Design, development and commissioning of a web-based School Management System tailored to schools offering IB curriculum in India.

Jul 2004 – Jul 2005 · 1 yr · Mumbai

• Worked with HFI’s European clients on usability projects that included Expert Reviews, Usability testing, Contextual Inquiry and Interface Standards projects with B2B and B2C clients in consumer and Fintech. The work involved both - on-site and offshore work.

Jan 2003 – Jul 2004 · 1 yr 6 mos · Mumbai

• Hired initially as a Research Associate and later as design consultant with Media Lab Asia on the “Interfaces for all” project, I coordinated and led the design research and development of two Indian language input devices.
• Co-authored a paper presented at CHI'04 in Vienna on the unique design and testing methods used during the project.

Mar 2001 – Jan 2003 · 1 yr 10 mos · Gurgaon, India

• I worked on-site and remotely with clients in UK, USA and Canada as a part of the design teams designing the Information Architecture of websites and web-based applications for Opodo.com, Prudential P&C, Health.gov.uk, and Enbridge Inc.

May 1999 – Mar 2001 · 1 yr 10 mos · Mumbai

• Designed and developed premium seating systems, mass seating for theaters and public lounges and value engineered low cost office seating range resulting in saving of 15% in production costs without compromising quality.

Aug 1997 – May 1999 · 1 yr 9 mos · Mumbai

• Worked on implementing the Mahindra Dealership Identity Programme across India and coordination of the material production for Tata Pavilion in IETF’99 exhibition where the new Tata Logo was unveiled.