Jan 2024 – Jun 2025 · 1 yr 5 mos · Dublin, County Dublin, Ireland

• Lead strategic marketing initiatives: Develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth, aligning with business objectives.
• Oversee cross-functional teams: Collaborate with product, sales, and creative teams to ensure cohesive messaging, branding, and campaign execution across all channels, including digital, social media, events, and traditional marketing.
• Analyze performance and optimize campaigns: Utilize data-driven insights to measure marketing effectiveness, refine targeting strategies, and optimize campaigns for maximum ROI, continually iterating and improving marketing efforts.

Jul 2022 – Jan 2024 · 1 yr 6 mos · Dublin, County Dublin, Ireland

• GreyScout solves the problem of unauthorized 3P sellers' counterfeit, grey market, and IP-infringing products online by detecting, verifying and enforcing against them on global eCommerce marketplaces. I joined the core team in Aug 2022. My role is a hybrid role across running owning the marketing, pre-sales and client insights functions.
• Marketing: Website and inbound leads, managing a team of content writers, designers, SEO and SEM.
• Pre-Sales: Working closely with BDR and AE teams in conducting strategic and product demos. Enabling the teams by leading the internal training session and team enablement across areas of eCommerce, brand protection, and more.
• Client Insights: Lead the CSM teams in developing and conducting successful performance reviews for client retention, upsell and satisfaction.

Apr 2021 – Jul 2022 · 1 yr 3 mos

• Sales Strategy, Expansion Strategy and Account Potential: Bridging the gap between clients & account management by defining client strategy for ChannelSight Suite of products such as Buy Now/Where to Buy, Ratings and Reviews, Price and Stock Monitoring. Act as an advisor to customers to ensure they’re leveraging the solution effectively
• Planned Expansion: Serve as a performance strategy consultant educating clients and agencies on product solutions and best practices, and ultimately grow the existing business partnerships. Proactively work with customers to find expansion opportunities and increase loyalty and retention
• Product Development and Collaboration: Collaborate with tech and product teams to support product MVPS, Product Sales Strategy and work with commercial teams to upskill, and train team members.

Jul 2020 – Apr 2021 · 9 mos

• Key Responsibilities:
• Client Strategy and Account Potential: Bridging the gap between clients & account management by defining client strategy for ChannelSight Suite of products such as Buy Now/Where to Buy, Ratings and Reviews, eTail Monitoring. Act as an advisor to customers to ensure they’re leveraging the solution effectively
• Planned Expansion: Serve as a performance strategy consultant educating clients and agencies on product solutions and best practices, and ultimately grow the existing business partnerships. Proactively work with customers to find expansion opportunities and increase loyalty and retention
• Product Development and Collaboration: Collaborate with tech and product teams to support product expansion, work with commercial teams to upskill, and train team members.

Feb 2017 – Jul 2020 · 3 yrs 5 mos

• Bridging the gap between clients & account management by leading performance reviews, strategic initiatives, consultancy projects for scaling Buy Now performance and setting up the clients for eCommerce success.
• Key responsibilities:
• Client Performance: Enabling global brands and clients to further improve and optimize their eCommerce/ eTailer strategies with ChannelSight's Buy Now technology.
• Account Optimisation: Brand performance and account optimisation by driving strategic digital and eCommerce initiatives. Supporting Account Management and Sales with relevant insights, digital approach, reviews, performance and more for both client acquisition and client retention.
• Campaigns Optimisation: Helping clients optimise their campaigns with Buy Now solution across digital media channels like Social (Facebook, Instagram, Twitter, Youtube), Search (Google, Bing), Display (Google Display Network, DCM, Adroll and more), Email and more.
• Features and Improvements: Driving improvements for scaling of the product.
• About ChannelSight:
• ChannelSight makes the world instantly shoppable.
• We help brands and retailers sell more. We help consumers shop more easily. We simplify the buying process for the consumer so they can instantly find the product they want, from the retailer they want. At the same time we give brands insights into buyer behavior.

Dec 2016 – Feb 2017 · 2 mos · County Dublin, Ireland

• I was working with Currencyfair.com as a digital marketing assistant while pursuing my Digital Marketing degree at UCD Michael Smurfit Business School.
• Responsibilities:
• Competitor Mapping- Identifying and updating competitor rates/fees – enabling to advertise more aggressively and thus make bolder claims on the marketing front.
• Campaign Trafficking, Tracking and Testing; assisting implementation across channels. (Facebook, Search, LinkedIn, Twitter, Adroll, DoubleClick and more)
• Ad-hoc reporting (Facebook Analytics, MixPanel, Tableau, Google Analytics and more)
• Developing a holistic social media strategy.
• Social Media Community Management
• CurrencyFair began as the answer to a common problem; expats looking for a cheap, simple way to move money to and from their new home countries. The easiest way to achieve this was swapping with friends who had the corresponding need. This simple idea worked well, so the natural evolution was a service that would make this option available to everyone.
• Know more about CurrencyFair: https://www.currencyfair.com/

Jan 2016 – May 2016 · 4 mos · County Dublin, Ireland

• I was working with Adforce.com as a digital marketing assistant while pursuing my Digital Marketing degree at UCD Michael Smurfit Business school.
• Responsibilities:
• Understanding the programmatic platforms.
• Working on client pitches and plans.
• Helping the account management team with planning and strategizing campaigns for mobile and web.
• Designing and compiling sales decks for the product offerings of AdForce, keeping the agency colours, themes and tone into mind.
• Adforce.com delivers thousands of specialized ad campaigns worldwide. Across its various networks, Adforce.com delivers highly targeted advertising for its clients.

Oct 2013 – Jun 2015 · 1 yr 8 mos

• Got promoted to a more account management specific profile. This role was a mixture of strategy+ operations.
• Key Responsibilities:
• Extensive work on pitches, understanding client needs and coming up with strategic solutions.
• Managing social media presence of brands.
• Leading the team of social media executives.
• Research on new trends, technologies and marketing practices.
• Working on timely reports focusing on digital insights and account improvements.
• Some brands I've worked with: Mirinda Pepsico | Berger Paints | Liberty Videocon ( A part of Liberty Mutual Group) | DeBeers Group | Zee Entertainment | ORRA Diamond Jewellery.

Jun 2012 – Oct 2013 · 1 yr 4 mos

• They say, "If you want to actually learn, join a startup." I started my journey with one myself and I'm glad I did. Donned many hats when it came to responsibilities and every day was a learning curve.
• Responsibilities: Handling the social media presence of brands | Coming up timely campaigns and ensuring smooth execution | Content creation | Learned the art of Humanizing the approach when it comes to your campaign thought and the importance of research if you have to hit the right chord.
• Other responsibilities included:
• Timely reports and insights to tap the performance
• Working on pitches
• Training the new resources
• Some brands I worked on: ORRA Diamond Jewellery, Springwel Sleep Exchange, Tata Interactive systems, EsselWorld (India's biggest amusement park), ALD Automotive.