Jun 2024 – Apr 2025 · 10 mos · India · Remote

Aug 2023 – Feb 2024 · 6 mos · Mumbai, Maharashtra, India · Remote

• Managed a diverse client portfolio, including an Indian classical musician, a Bollywood celebrity stylist, a dermatologist clinic, an eye clinic, an NGO for youth, an Indian activewear brand, a beauty and nail salon, an interior architecture design studio, and a catering company, as the Social Media Manager.
• Developed and implemented curated content strategies tailored to each client's unique identity and target audience.
• Directly involved in producing video content (Reels), including shooting and editing, to deliver engaging material tailored to diverse client profiles.
• Extensive copywriting work for social media posts, ensuring compelling and consistent messaging across all platforms.
• Occasional creation of static graphic posts to complement overall content strategy and enhance visual appeal.
• Crafting marketing strategies aligned with client goals, leveraging insights to drive engagement and growth across social media channels.
• Utilization of research and proofreading skills to ensure accuracy and credibility of content across client profiles and marketing materials.
• Conducted research to identify relevant influencers and initiated outreach efforts to collaborate with them, leveraging their networks to amplify client brand visibility and engagement.

Jan 2023 – Mar 2023 · 2 mos · Worli, Maharashtra, India · Hybrid

• Developed a consistent personal brand image for the Founder & MD of AGP World across LinkedIn, Instagram, and Facebook, resulting in enhanced online presence and increased profile visits.
• Executed effective social media plans for productions such as Tape Face & Devdas - The Musical, leading to improved online visibility and audience engagement.
• Tailored a social media plan for Veterans of War in collaboration with the Navy Foundation - Mumbai Chapter, amplifying brand visibility for AGP World and the foundation.
• Coordinated marketing efforts in the absence of the Associate Director, and maintained brand image and media relations, including creative contributions such as shooting and editing event videos into engaging reels for online presence enhancement.

Sep 2022 – Dec 2022 · 3 mos · Worli, Maharashtra, India · Hybrid

• Extensive research on the entertainment industry and global theatres.
• Leadership in marketing strategy development and implementation.
• Creation of compelling images and several copy for paid LinkedIn and Meta ads to boost brand awareness.
• Collaboration with Marketing Associate Director and Creative Manager to devise and execute comprehensive marketing campaigns for Tape Face & Devdas - The Musical.
• Crafting engaging post copy and creative content to captivate audiences and generate anticipation.
• Ensuring brand consistency through collaboration with Creative Manager & Graphic Designer Intern.
• Multitasking in a fast-paced environment and leveraging analytics tools for data-driven optimization of social media performance.

Jan 2022 – Apr 2022 · 3 mos · Mira road (Thane) · Hybrid

• Conceptualized, created, produced, and edited reels to showcase the gym's facilities and workouts.
• Crafted engaging captions for Instagram posts to captivate the audience.
• Designed and created static posts to complement the overall aesthetic of their profile.
• Assisted with website SEO to improve the gym's online visibility.