Natalie Kurz

Head of Design

St Louis, Missouri, United States21 yrs 10 mos experience
Highly Stable

Key Highlights

  • 24 years of experience in UX & Product Design.
  • 100% team retention during complex merger.
  • Launched award-winning products in FinTech and Healthcare.
Stackforce AI infers this person is a seasoned leader in UX and Product Design across FinTech and Healthcare sectors.

Contact

Skills

Core Skills

Product & Design StrategyDesign Operations (design Ops)Product Design LeadershipEnterprise UxContent StrategyUser Experience WritingHealthcare Product Design

Other Skills

Managing ManagersCross-functional CollaborationB2B SoftwareFinTech (Financial) Product DesignBranding & IdentityFigma (Software)Mobile Application DesignUX User ResearchExecutive Stakeholder ManagementCoaching & MentoringSaaS Product DesignPrototypingService DesignDesign ThinkingDesign Systems

About

I’m a Director of UX & Product Design with 24 years of experience building and scaling cross-functional teams (strategists, researchers, designers, writers) to deliver enterprise/SaaS products across fintech, healthcare, and public sector in both agency and in-house environments. I excel at scaling thriving, diverse design organizations by leading with empathy, clarity, and a deep belief that great design happens at the intersection of humility, inclusivity, systems thinking, and shared purpose. ✅ Retained 100% of 75-person team during complex merger by championing equitable hiring, coaching, and career development initiatives that elevated team performance and fostered a transparent, inclusive culture ✅ Led design and strategy to launch a green field, end-to-end case management system for the United States Tax Court, increasing case processing time by 30% — a project that was lauded as a model for how digital agencies should partner with public sector ✅ Reduced project delivery time by 13% through reusable frameworks, scalable design systems, and AI-enabled tools I’m looking for a full-time remote role as a design leader where I can mentor a team, shape a thriving culture, and help define product vision at a mission-driven company where emotional intelligence is as valued as execution. nataliekurz.com 🥳 If you know of an open role or just want to connect, feel free to send a message or email natalie.kurz@gmail.com.

Experience

21 yrs 10 mos
Total Experience
2 yrs 8 mos
Average Tenure
4 mos
Current Experience

Nextgen healthcare

Director of XD and Content

Dec 2025Present · 4 mos · Remote

Launch by ntt data

Senior Director, Digital Experience Design

Mar 2022May 2025 · 3 yrs 2 mos · Remote

  • (Formerly Postlight, acquired by NTT DATA)
  • ✅ Defined enterprise-wide design principles and AI strategies, set scalable process and quality standards, and led the delivery of high-impact B2B, B2C, and enterprise products aligned with business outcomes and user goals
  • ✅ Served as senior design advisor, aligning design vision with enterprise business strategy and securing multimillion-dollar client engagements
  • ✅ Partnered with Sales and Client Executives to write, design, and pitch proposals that educated clients on the value and importance of human-centered design, leading to $1M+ in new sales
  • ✅ Led and retained 100% of a 75-person design team (designers, researchers, and strategists) during complex merger by cultivating a transparent, inclusive culture that elevated team performance and growth
  • ✅ Improved delivery efficiency by 13% through reusable frameworks, scalable design systems, strategic design ops practices, and AI-enabled tools
  • ✅ Drove record-high employee engagement and fostered continuous learning by launching designer-led guilds in AI, content strategy, accessibility, and service design
Managing ManagersCross-functional CollaborationEnterprise UXB2B SoftwareFinTech (Financial) Product DesignHealthcare Product Design+21

Candidly

Vice President of User Experience

Aug 2021Mar 2022 · 7 mos · Remote

  • ✅ Drove $1.8B in student loan impact through customer-first product vision and UX strategy
  • (World’s Most Innovative Companies of 2024, Fast Company)
  • ✅ Boosted platform engagement by 20% by simplifying financial language, optimizing for mobile, and implementing a consistent design system across the platform
  • ✅ Directed brand and product design alignment, ensuring seamless end-to-end experiences across marketing and product touch points
Cross-functional CollaborationEnterprise UXFinTech (Financial) Product DesignBranding & IdentityDesign Operations (Design Ops)Figma (Software)+17

Flexion inc.

Director Of User Experience

May 2018Aug 2021 · 3 yrs 3 mos · Remote

  • ✅ Built and scaled first design team to 18 (designers, researchers, strategists, content writers) in 2 years, establishing hiring practices and OKRs, creating a remote-first culture, and positioning Flexion as a design-led consultancy that grew account revenue
  • ✅ Introduced innovative Agile UX processes that integrated data-driven research and design into collaborative cross-functional teams, providing the ability to deliver exceptional experiences quickly and iteratively
  • ✅ Led a cross-functional team to design and build a complex case management system for the United States Tax Court, increasing case processing time by 30% — a project that was lauded as a model for how digital agencies should partner with public sector
  • ✅ Directed 7-week UX research and strategy project to support emergency response efforts related to the COVID-19 pandemic, conducting 60+ interviews across 33 federal agencies and writing/designing a report recommending ways to improve how government delivers digital services to the public
Managing ManagersCross-functional CollaborationEnterprise UXFinTech (Financial) Product DesignHealthcare Product DesignBranding & Identity+18

Babyation

Head of Product Design & Strategy

Jan 2017Jan 2023 · 6 yrs · Remote

  • ✅ Designed the brand, product strategy, and user experience for website and BLE mobile app of national start-up that created an award-winning breast pump, launching with a 3,000+ person waitlist
  • ✅ Served as Product Manager, leading prioritization of over 100 features, collaborating with engineering teams, and leading QA efforts
  • ✅ Directed writing and editing efforts for online blog, hiring and managing over 20 freelance writers
Cross-functional CollaborationHealthcare Product DesignBranding & IdentityFigma (Software)Mobile Application DesignProduct Design Leadership+11

Consumer financial protection bureau

Innovation and Technology Fellow - Lead User Experience Designer

Jan 2015May 2018 · 3 yrs 4 mos · Remote

  • ✅ Directed cross-functional human-centered design projects to create wireframes, content models, journey maps, and user flows, solving complex UX challenges and aligning design with agency goals
  • ✅ Partnered with senior leadership to define project vision, scope, and roadmaps, standardizing user experiences across the Bureau and improving cross-departmental communication and trust
  • ✅ Increased completion of the “Submit a Complaint” form by 40% by consolidating 11 legacy forms into a single streamlined experience, using smart logic, tagging, and plain language design
  • ✅ Wrote and designed a financial literacy handbook used by 150+ staff to educate 1,000+ individuals, boosting confidence and driving measurable financial behavior improvements across underserved communities
  • ✅ Led design and content strategy for an interactive financial aid tool that visualizes student loan impact, reaching nearly 19.1 million users and enabling smarter financial decisions
Cross-functional CollaborationEnterprise UXFinTech (Financial) Product DesignFigma (Software)Content StrategyProduct Design Leadership+10

Perficient

2 roles

Lead User Experience Designer

Mar 2014Jan 2015 · 10 mos

  • ✅ Led full-stack design teams to create solutions for healthcare, fintech, automotive, and commercial brands by defining user flows, conducting usability tests, developing wireframes and prototypes, and ensuring designs met user needs
Cross-functional CollaborationEnterprise UXFinTech (Financial) Product DesignHealthcare Product DesignMobile Application DesignProduct Design Leadership+9

Lead User Experience Designer/Lead Business Analyst

Aug 2012Sep 2013 · 1 yr 1 mo · Greater St. Louis Area · Remote

  • ✅ Led strategy, research, feature prioritization, design, wireframes, and testing for client products and systems
Cross-functional CollaborationEnterprise UXFinTech (Financial) Product DesignHealthcare Product DesignMobile Application DesignProduct Design Leadership+9

Savvis, a centurylink company

User Experience Manager

Sep 2013Mar 2014 · 6 mos

  • ✅ Led the redesign efforts for consumer e-commerce and SaaS websites supporting 1M+ users, leveraging expertise to collaborate in the creation of product strategy, roadmaps, brand messaging, user stories, and design
Cross-functional CollaborationEnterprise UXProduct Design LeadershipExecutive Stakeholder ManagementProduct & Design StrategySaaS Product Design+5

Integrity corporation

Director

May 2009Aug 2012 · 3 yrs 3 mos · Greater St. Louis Area · On-site

  • ✅ Build and directed a team of 9 designers, providing coaching and mentoring in UX design, usability testing, site architecture, wireframing, UI design, messaging, mobile, SEO, and email marketing, building a top-performing team to deliver organizational success
  • Leveraged best practices to direct the most significant and riskiest projects, consistently achieving successful delivery on time and under assigned budget
Managing ManagersCross-functional CollaborationEnterprise UXFinTech (Financial) Product DesignHealthcare Product DesignBranding & Identity+14

Express scripts

Web Content & Usability Specialist

Nov 2008May 2009 · 6 mos

  • ✅ Spearheaded project to restructure, re-write, and standardize corporate Intranet and transfer to SharePoint environment
  • ✅ Collaborated with senior management to construct social media usage policy
  • ✅ Wrote and edited content for Intranet and consumer-facing websites, assisting with improving navigation and usability
Cross-functional CollaborationHealthcare Product DesignExecutive Stakeholder ManagementHuman-centered DesignUser Experience Writing

Alive magazine

Senior writer/editor

Jan 2004Jan 2009 · 5 yrs · Greater St. Louis Area

  • ✅ Wrote and edited articles (celebrity features, health, beauty, home, and dining), managed 2 editors, 4 freelance writers, and 6 interns, and designed page layouts, media kits, and marketing materials
  • ✅ Created and managed first internship program
Cross-functional CollaborationExecutive Stakeholder ManagementUser Experience Writing

Sara lee

Usability Specialist

Sep 2000Jul 2002 · 1 yr 10 mos

  • ✅ Designed a more intuitive and effective interface for SAP software system to improve collection efforts, decreasing write-offs by $5 million in first six months
  • ✅ Wrote training manual on new system and trained 25 employees
Cross-functional CollaborationExecutive Stakeholder ManagementUser Experience Writing

Education

New York University

MA — Journalism

Truman State University

BA — Music/Music History

New York University

Master of Arts - MA — Journalism

New York University

Master of Arts - MA — Journalism

New York University

New York University Abu Dhabi

Master of Arts - MA — Journalism

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