Nov 2025 – Present · 6 mos · Rotterdam, South Holland, Netherlands · Hybrid

Jul 2025 – Nov 2025 · 4 mos · Scotland, United Kingdom · Remote

Feb 2025 – Jul 2025 · 5 mos · Delft, South Holland, Netherlands · Hybrid

• Conducted user research with educators and students to assess interactions and preferences for a no-code AI sandbox, resulting in high customer satisfaction.
• Represented Ailixr as a semi-finalist in the Philips Innovation Awards, engaging with global companies.
• Received coaching from leading organizations to enhance product development and strategic alignment.

Apr 2024 – Jun 2024 · 2 mos · Delft, South Holland, Netherlands · Hybrid

• SPD Media: A hands-on course that allows strategic design students to pick and tailor their media skills in order to represent and pitch their work better to organisations.

Sep 2023 – Feb 2024 · 5 mos · Delft, South Holland, Netherlands · Hybrid

• Design Strategy Project: A foundational road to strategic design that bridges academia with the industry.

Jan 2024 – Aug 2024 · 7 mos · Amsterdam, North Holland, Netherlands

• Designed and launched a pilot prototype at an IKEA flagship store focusing on inclusive customer experiences for individuals with blindness and low vision.
• Engaged with 22 stakeholders from the IKEA ecosystem to adopt a strategy that includes customers, store co-workers, and corporate segments.
• Facilitated 3 non-visual workshops in 6 months, resulting in higher customer satisfaction and engagement with expert stakeholders.

Sep 2023 – Aug 2024 · 11 mos · Netherlands · Hybrid

• Co-founded a social venture focused on enhancing sex education for young parents in the Netherlands.
• Engaged parents through 3 phases of uniquely designed board games, with a value-driven subscription model of 39 euros per game.
• Executed an efficient social media campaign, achieving nearly 2,000 impressions and 1,500 reaches with a modest budget of 4 euros per day.
• Demonstrated market potential with a 3% engagement rate, pushing the venture to a pre-validation phase with 3 versions of prototypes.

Sep 2023 – Jul 2024 · 10 mos · Delft, South Holland, Netherlands · On-site

• At this club, we bridge students interested in creating social impact to organisations that do meaningful work through talks, meetups and other activities. But most importantly, we provide a safe space for students to connect and take action against social evils using design as a tool.

Jul 2023 – Aug 2023 · 1 mo · Seoul, South Korea · On-site

• Worked with LG to design and develop a new circular rental model for their home appliances in a context where second hand is not popular. Involved deep research and interactions with current users of second-hand and rented appliances including students, young adults and working couples.

Apr 2023 – Aug 2023 · 4 mos · Seoul, South Korea · Hybrid

Feb 2023 – Apr 2023 · 2 mos · Delft, South Holland, Netherlands

• In the Dutch edition of this short yet intense Europe-wide sustainability competition, we as a strategy consultancy designed and proposed a new future for the data centers, one of the largest environmental hazards, across the world. Our proposal involved re-designing existing centers using older but cleaner technology that is more localised, vernacular and was traditionally employed. Coupled with this, re-jigging the business models to be more innovative won us the second place.

Jun 2021 – Jul 2022 · 1 yr 1 mo · Bangalore Urban, Karnataka, India

Feb 2021 – Jun 2021 · 4 mos · Bangalore Urban, Karnataka, India

Jan 2021 – Jul 2024 · 3 yrs 6 mos · India · Remote

• Dey! is a conscious clothing brand that was founded to alleviate the painful repercussions of fast fashion in India. This small yet impactful venture highlights the generations of Indian heritage, fabric and craft that have existed through time and juxtaposes them with popular culture, ultimately creating apparel that speaks to the youth, the country's largest group. Made sustainably at the hands of artisans, not factories.

Sep 2018 – Oct 2018 · 1 mo · Bengaluru, Karnataka, India

• Team member involved in the design and execution of a bamboo fence structure for a penthouse terrace.

Jul 2018 – Dec 2018 · 5 mos · Chennai, Tamil Nadu, India

• Worked on interesting projects for a niche clientele, handled client presentations, consultant discussions and designed product design samples.

Jul 2017 – Aug 2017 · 1 mo · Bangalore Urban, Karnataka, India

• Member at a hands-on multidisciplinary school with students and designers from across the world. A mix of tangible and intangible notions of Indian construction, culture and building.