Aug 2023 – Present · 2 yrs 9 mos · India · Remote

Nov 2022 – Jan 2024 · 1 yr 2 mos · India · Hybrid

• As Product and growth cofounder, I led all work on design, UX, product, marketing and customer success.

Jul 2021 – Aug 2022 · 1 yr 1 mo · Singapore

• Strategy and execution of quarterly product roadmaps.
• Also lead all data and business intelligence efforts internally with a team of data engineers.

Oct 2020 – Aug 2021 · 10 mos · Singapore

• Taking Nas Academy to the world. Literally.
• Marketed the Classes product across 150 countries.
• Empowering up and coming creators with skills which don't yet have formal education.
• Worked with engineering to build the bundling product, promo engine and affiliate integrations

Nov 2018 – Oct 2020 · 1 yr 11 mos · Greater Hyderabad Area

• Built India's largest medical response brand, led the turn around from survival to sustainability. ~5X revenue growth, positive EBIDTA, org development support from 30 to 200+ sized team.
• 1. Business development with hospitals and enterprises.
• 2. New revenue channels and product creation, GTM and sales.
• 3. Partnerships with healthcare ecosystem players
• 4. Brand, launch and expansion to new regions

Mar 2018 – Jul 2018 · 4 mos · Bengaluru, Karnataka, India

• Building bike-sharing as a category in India. Let's create smarter cities and live healthier lifestyles :)
• ● Lead all marketing efforts, Pan-India. Combination of digital, product, BTL, design and partnerships.
• ● Part of the India management team – leading work on pricing, GTM and competitor tracking.
• ● Liaise closely with APAC and ANZ teams to build regional brand, product, customer support and pricing strategy
• ● Built the CRM plan for ofo Pass – ofo’s pre-payment subscription plan, now replicated across APAC markets.
• ofo is the worlds largest bicycle-sharing platform with the fastest growth of new users. It has more than 200+ million registered users, raised over $1.3 billion USD from venture capital funds to become the biggest bike sharing company globally. We operate more than 10 million bikes in over 250+ cities, providing in excess of 32+ million bike rides per day.

Nov 2015 – Mar 2018 · 2 yrs 4 mos · Hyderabad Area, India

• Lead brand and rider engagement for Hyderabad and Vizag and builtUber's Social Media strategy nationally. Part of the team that's ensured Hyderabad's the fastest growing large city for Uber in India.
• Projects/Moments worth mentioning:
• # Managed brand and storytelling for Uber Hyderabad
• # End to end to rider facing launch for uberMOTO in Hyderabad
• # Built UberVIP, a Rider Loyalty/Engagement programme for Hyderabad
• # Party Bus-on Demand partnership with Budweiser for Sensation 2016
• # Building the India Social Media strategy in a cross-functional project involving policy, communications, business development and marketing.
• # Created process for running on-demands, email marketing and content creation
• # Led the efforts for getting data led marketing in the city

Apr 2014 – Nov 2015 · 1 yr 7 mos · Mumbai

• Handled Digital Strategy as a part of a 4 member team. While under the aegis of the Publicis groupe, I've had the chance to be a part of a startup like environment due to growth of DLBi and Digital Strategy as a function along with it. I am directly involved and responsible for the digital activities of Johnson and Johnson(Multi brand portfolio), Nissan India, Budweiser and many other brands. Also involved in new business development, pitching, conducting workshops for clients.

Jun 2013 – Jul 2014 · 1 yr 1 mo · Greater Hyderabad Area

• Coolfire Communications is a boutique agency which specializes in offering communication, marketing and advertising solutions on the internet which directly result in engaging your markets
• and driving sales & business to your organization.
• The company majorly caters to SMEs and upcoming Startups which often have a constrained marketing budget.
• My Work:
• Process Optimization in a proprietary framework to deliver cost effective Social Media Solutions to SMEs and Startups

Apr 2013 – Jun 2013 · 2 mos · Bengaluru, Karnataka, India

• A 2 month internship that helped me get a hang of the different facets of the Advertising Industry.
• Designing a Digital Marketing Campaign on the theme of “Friendship” for McDowell’s No.1 targeting the youth.
• Planning an Outdoor Activation that integrates seamlessly online both pre and post-activation
• Analysis of Banking Communication of last 5 years and Analysis of Ready-to-Drink Products in F&B

Apr 2011 – Apr 2012 · 1 yr · Greater Hyderabad Area

• www.facebook.com/RaghuveerNishtala
• Photography and Poetry are my passions and I love the novelty of combining both his passions to offer the viewer a new experience by merging Pictures with Poetry. You can visit my Facebook Page to see a few of my works. This page also serves purpose in spreading awareness of "Picture Poetry" and hopes it will be in vogue soon. So if you enjoy the concept. Spread the word.

Aug 2009 – Sep 2010 · 1 yr 1 mo

• Reported events within the vicinity of 10km from Home and College. Conducted Surveys and Wrote Reviews of Educational Institutions of Andhra Pradesh

Oct 2008 – Aug 2009 · 10 mos

• Organized technical fests, reported on- campus activities to the online student portal, Minglebox.com