Nov 2015 – Present · 10 yrs 6 mos

• MCaffeine is India's first Caffeine Infused Personal Care Brand. MCaffeine range of personal care products is positioned in the premium category with a very unique proposition - A reflection of the Millennial way of life: Bold, Young Confident.
• Our products are based on extensive research and designed to serve a purpose.
• BRAND PHILOSOPHY
• ______________________________________
• "Nothing is real if you don’t believe in who you are"
• We at MCaffeine believe in making the right choices. We choose to believe in Confidence over Color. We choose to believe in inner beauty over fads.
• We at MCaffeine believe in celebrating life. We celebrate inner peace and strength. We celebrate everyday struggles. We celebrate motivation and passion.
• We at MCaffeine are a team that is driven. We are building products that have a purpose. We are building a brand with an identity. We are building an attitude of self-respect.
• We are Caffeine
• and we want you to say
• I am Caffeine

May 2014 – Oct 2015 · 1 yr 5 mos · Bangalore

• Zoomcar is an urban mobility solution that respects individual freedom and sustainability.
• As the head of Operations, Vikas spearheaded pan-India expansion for Zoom.
• Zoom is India's first membership-based, self-drive car rental service. We allow individuals to rent vehicles on an hourly or daily basis. Our hyper-locale distribution model will ensure that all vehicles are within a short distance of our members place of residence or work.

Jan 2010 – May 2014 · 4 yrs 4 mos

• A research driven and innovation oriented company with a passion to redefine HR Development. Trusanga focused on developing intelligent engines that aid exploration and assessment of abilities, personalities and pro-actively lay the learning path.
• Trusanga provides analytical intelligence for HR Development and Management.
• Trusanga won the Edustar Award 2013, hosted by YourStory and supported by Accel partners and Intel.

Jul 2008 – Dec 2009 · 1 yr 5 mos · Bentonville, Arkansas

• Onsite Client Lead & Coordinator
• Responsible for Business Development and Client Delivery
• Consulting on retail analytics and quantitative evaluation of strategies
• Vikas worked as a business consultant and has a strong quantitative research background. He developed innovative analytic frameworks for customer-centric retail strategies, brand positioning, market segmentation and market structure analysis. He has expertise in analyzing business scenarios and interpreting them into analytical frameworks with the philosophy being:
• _______STRATEGY = Decision Science + Creativity_______
• Focus Areas: Customer-centric strategy, Online Marketing, and Spatial Marketing

Jul 2004 – Jul 2005 · 1 yr · Greater Milwaukee

• Project Lead and Report Author - Criteria for Portable Advanced Travel Information Systems in Work Zones, with A. Horowitz: Developed a comprehensive procedure for traffic engineers for choosing appropriate ATIS configurations for work zones.
• The study is cited on US Federal Highway Administration's website as a resource for for implementing Intelligent Transportation Systems.

Aug 2003 – Jun 2004 · 10 mos

• Developed spatial networks and databases for Internet GIS based transit trip planning systems. An online system that allows users to find the most convenient and fastest bus route from origin to destination. Project sponsored by the Federal Transit Administration, U.S. Department of Transportation and Wisconsin Department of Transportation.