Larry Goldman — Product Manager

I’m a product marketing leader who thrives at the intersection of strategy, storytelling, and execution. With over 15 years of experience in SaaS, B2B, services, and enterprise solutions, I’ve helped companies define their market position, launch products that exceed revenue targets, and build high-performing teams that drive business growth. Throughout my career, I’ve led go-to-market strategies that have consistently outperformed expectations, including a product launch that surpassed revenue forecasts by 45% and demand generation programs that exceeded MQL goals by 135%. But beyond the metrics, what drives me is the challenge of turning complex ideas into compelling narratives that resonate with prospects, empower sales teams, and create market differentiation. I believe great product marketing isn’t just about messaging—it’s about understanding the customer, shaping strategy, and aligning with cross-functional teams to deliver real impact. Whether it’s leading a global team, refining competitive positioning, or developing content that fuels demand, I take a data-driven, customer-first approach to everything I do. Let’s connect if you’re passionate about go-to-market strategy, competitive intelligence and differentiation, foundational product marketing, or driving growth through creative and compelling campaigns. 𝐀𝐫𝐞𝐚𝐬 𝐨𝐟 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 Product Marketing Strategy | SaaS | Competitive Analysis | Messaging & Positioning | Sales Enablement | Demand Generation | Market Research | Customer Insights | Product Launches | B2B Marketing | Cross-Functional Collaboration | Data-Driven Decision Making | Analyst Relations | Leadership & Team Development

Stackforce AI infers this person is a SaaS Product Marketing Leader with extensive B2B experience.

Location: Denver, Colorado, United States

Experience: 17 yrs 3 mos

Skills

Go-to-market Strategy
Product Marketing
Product Messaging

Career Highlights

Over 15 years of experience in product marketing.
Led product launches exceeding revenue forecasts by 45%.
Expert in go-to-market strategies and competitive positioning.

Work Experience

Sauce Labs

Director of Product Marketing (9 mos)

Independent Contractor

Product Marketing Strategy Consultant (10 mos)

Progress

Director, Product Marketing – Infrastructure Management Solutions (1 yr 10 mos)

Senior Manager, Product Marketing - Security & Observability (8 mos)

Spinnaker Support

Senior Director, Product Marketing – Enterprise IT Software Services (3 yrs 3 mos)

EMS Software

Director of Product Marketing – Enterprise Resource Management Platform (2 yrs 6 mos)

Dizzion, Inc.

Director of Marketing – Product & Growth (1 yr)

Windward Studios, Reporting Software and Document Generation Software

Director of Marketing – Developer Tools (1 yr 4 mos)

MoreSteam.com LLC

VP Marketing – B2B Training Solutions (4 yrs 9 mos)

Oracle

Senior Manager Product Marketing - Simulation Software (1 yr 2 mos)

Education

BA at Cornell University

MS at University of Cincinnati

Larry Goldman

Product Manager

Denver, Colorado, United States17 yrs 3 mos experience

Highly StableAI Enabled

Key Highlights

Over 15 years of experience in product marketing.
Led product launches exceeding revenue forecasts by 45%.
Expert in go-to-market strategies and competitive positioning.

Stackforce AI infers this person is a SaaS Product Marketing Leader with extensive B2B experience.

Contact

Skills

Core Skills

Go-to-market StrategyProduct MarketingProduct Messaging

Other Skills

PMMTeam LeadershipMessagingCompetitive IntelligenceAnalyst RelationsStrategic ThinkingPositioning (Marketing)Competitive StrategiesMarket ResearchCustomer InsightAIB2B Marketing StrategyTeam MentoringLaunch StrategiesPipeline Growth

About

Experience

17 yrs 3 mos

Total Experience

2 yrs 4 mos

Average Tenure

9 mos

Current Experience

Sauce labs

Director of Product Marketing

Aug 2025 – Present · 9 mos · Denver, Colorado, United States · Remote

Sauce Labs helps enterprises ensure your favorite apps and websites work flawlessly on every browser, OS, and device. I head the Product Marketing function and team for this end-to-end, AI-driven platform for continuous quality.

PMMGo-to-Market StrategyTeam LeadershipMessagingCompetitive IntelligenceAnalyst Relations+1

Independent contractor

Product Marketing Strategy Consultant

Oct 2024 – Aug 2025 · 10 mos · Denver, Colorado, United States · Remote

Partner with B2B companies to refine go-to-market strategy, product messaging, and demand generation initiatives. Provide strategic insights to enhance competitive positioning and brand awareness in highly competitive markets.
Key Initiatives:
GTM Strategy Execution: Advised clients on go-to-market strategies, optimizing product and service positioning and messaging to enhance market penetration.

Strategic ThinkingGo-to-Market StrategyPositioning (Marketing)Competitive StrategiesMessagingMarket Research+3

Progress

2 roles

Director, Product Marketing – Infrastructure Management Solutions

Promoted

Dec 2022 – Oct 2024 · 1 yr 10 mos · Denver, Colorado, United States · Remote

Led the strategic vision and execution for four security and monitoring products, driving customer acquisition, expansion, and retention. Managed a high-performing team of seven product marketers, overseeing go-to-market strategies, competitive analysis, and cross-functional collaboration with sales engineering, demand generation, and product management. Spearheaded product positioning, launches, and market research initiatives to enhance brand awareness and revenue growth.

Go-to-Market StrategyB2B Marketing StrategyTeam LeadershipTeam MentoringPositioning (Marketing)Messaging+8

Senior Manager, Product Marketing - Security & Observability

Apr 2022 – Dec 2022 · 8 mos · Denver, Colorado, United States · Remote

Oversaw marketing strategy for a three-product portfolio, serving as interim manager for an observability product. Developed and implemented competitive analyses, sales enablement resources, and analyst relations strategies to drive business growth. Led marketing initiatives for newly acquired infrastructure management solutions.

B2B Marketing StrategyGo-to-Market StrategyMessagingPositioning (Marketing)Analyst RelationsCase Studies+9

Spinnaker support

Senior Director, Product Marketing – Enterprise IT Software Services

Jan 2019 – Apr 2022 · 3 yrs 3 mos · Denver Metropolitan Area · Hybrid

Built and led the first dedicated product marketing function, establishing competitive intelligence, public relations, and analyst relations to strengthen brand visibility. Designed and executed go-to-market strategies to support sales performance and business expansion. Provided sales teams with targeted training and assets to improve customer engagement and conversions.

Go-to-Market StrategyMessagingCase StudiesPositioning (Marketing)Market ResearchRevenue & Profit Growth+8

Ems software

Director of Product Marketing – Enterprise Resource Management Platform

Jun 2016 – Dec 2018 · 2 yrs 6 mos · Denver, CO · On-site

Directed go-to-market strategy, content development, and campaign execution for four major product releases. Served as the primary product marketing lead for media, analysts, and internal teams. Partnered with sales and product management to refine messaging and market positioning.
EMS was acquired by Accruent in May, 2018, which was then acquired by Fortive in September, 2018.

B2B Marketing StrategyTeam LeadershipGo-to-Market StrategyLaunch StrategiesSales AccelerationSales Enablement+4

Dizzion, inc.

Director of Marketing – Product & Growth

Apr 2015 – Apr 2016 · 1 yr · Denver Metropolitan Area · On-site

Developed and executed product marketing and brand strategy for a high-growth startup. Introduced marketing automation and CRM tools, optimizing lead generation and customer engagement. Drove demand-generation initiatives to increase visibility and revenue growth.

MessagingBrand Growth & VisibilityDemand GenerationGo-to-Market StrategyB2B Marketing StrategyCross-functional Collaborations+5

Windward studios, reporting software and document generation software

Director of Marketing – Developer Tools

Nov 2013 – Mar 2015 · 1 yr 4 mos · Denver Metropolitan Area · On-site

Led all marketing functions for an enterprise document generation and reporting SaaS provider, including strategic messaging, demand generation, branding, content marketing, and team leadership.
● Built and led a global marketing team of six, implementing Agile Marketing practices.
● Spearheaded company-wide rebranding and marketing overhaul, expanding OEM market presence.
● Developed and executed product launch and demand generation strategies, increasing leads by 20%.

Performance OrientedStrategic ThinkingMessagingDemand GenerationCase StudiesPositioning (Marketing)+7

Moresteam.com llc

VP Marketing – B2B Training Solutions

Sep 2008 – Jun 2013 · 4 yrs 9 mos · Denver Metropolitan Area · Remote

Drove go-to-market strategy, corporate branding, and demand generation for an e-learning and SaaS provider, leading marketing efforts that contributed to 6-10% annual revenue growth.
● Led 12+ product launches, including market research, competitive analysis, and digital campaigns.
● Generated 3,000+ marketing leads in 2012 through multi-channel campaigns and in-person events.
● Repositioned the brand, introducing new logos, reporting dashboards, and content marketing strategies.
● Managed customer engagement initiatives, including three annual conferences, 35+ webcasts, and 7+ trade shows per year.

Demand GenerationProduct LaunchMessagingCase StudiesPositioning (Marketing)Go-to-Market Strategy+3

Oracle

Senior Manager Product Marketing - Simulation Software

Jul 2007 – Sep 2008 · 1 yr 2 mos · Greater Denver Area

Owned global product and field marketing for the Crystal Ball analytical software business unit following Oracle’s acquisition of Hyperion.
● Managed $800K marketing budget and executed international product marketing campaigns.
● Directed post-acquisition integration, overseeing brand transition, website updates, and outbound marketing.
● Supervised a global team of six marketers, handling recruitment and strategic execution.
● Delivered first major product launch under Oracle ownership, introducing Crystal Ball 11.

MessagingDemand GenerationContent MarketingB2B Marketing StrategyProduct DemonstrationGo-to-Market Strategy+5