Sindhu Bala

Co-Founder

Bengaluru, Karnataka, India11 yrs 5 mos experience

Key Highlights

Over 11 years in sales and business development.
Led influencer marketing strategies for measurable growth.
Expert in cultivating C-suite relationships.

Stackforce AI infers this person is a MarTech expert with a strong focus on influencer marketing and business development.

Contact

Skills

Core Skills

Influencer MarketingBusiness DevelopmentMarket ResearchProject Management

Other Skills

Strategy DevelopmentPerformance MarketingCommunity GrowthStakeholder ManagementLead GenerationData AnalysisCollaborationMicrosoft OfficeSQLMicrosoft ExcelProject Management Office (PMO)Event ManagementCorporate planningC++HTML

About

With over 11 years of experience in sales and business development, I have successfully led strategic account management for clients across various sectors, such as retail, banking, and manufacturing. My expertise lies in cultivating relationships that result in revenue growth, expanding the client base through inbound and outbound lead generation efforts, and engaging seamlessly with C-suite executives from client organizations, partner companies, and OEMs. Most recently, I was the Head of Influencer Marketing at STUMBL, a discovery led fashion platform that connects influencers and audiences through short-form fashion videos. There, I was part of the founding team and responsible for driving the creator acquisition and engagement strategy, as well as building the brand identity and awareness, from ground up, through influencer marketing campaigns. I leveraged my market research and analysis skills to identify the emerging trends, preferences, and behaviors of the target segments, and to design and execute innovative and impactful solutions that increased the user retention and loyalty.

Experience

Upliance.ai

Influencer Marketing Strategist

Jun 2025 – Present · 10 mos · Bengaluru, Karnataka, India · On-site

Inherited and scaled the influencer marketing function end to end, owning strategy and seven figure budgets to transform the channel from a brand awareness play into a measurable, performance driven growth engine.
Delivered 3x conversion uplift during peak sale periods by scaling high intent marketplace traffic and engineering a stronger influencer to purchase pipeline at critical moments in the calendar.
Diversified the brand's content footprint beyond an Instagram heavy presence into YouTube Shorts, YouTube long form, and Facebook, building a multi platform ecosystem optimized for both reach and performance.
Led ICP research and sharpened product positioning within the creator content ecosystem, enabling precise targeting and conversion of high value audiences at scale.
Pioneered experiments in community led growth and developed deep working expertise in affiliate marketing, expanding the channel mix beyond traditional influencer formats.

Influencer MarketingStrategy DevelopmentPerformance MarketingCommunity GrowthMarket ResearchBusiness Development

Juicy influence

Freelance Influencer Marketing Strategist

Nov 2023 – Jun 2025 · 1 yr 7 mos

As a Freelance Influencer Marketing Strategist, I specialize in crafting tailor-made influencer marketing campaigns for brands. There's no 'one-size-fits-all' approach in influencer marketing and I work closely with clients to define their unique goals, and I handpick influencers for each campaign to ensure a perfect fit.
My passion lies in building strong relationships with influencers, inspiring them with our shared vision, and working together to deliver outstanding results. I find motivation in the journey, from strategy development and campaign management to defining KPIs, negotiation, content creation, and thorough analytics. It's not just about the numbers; it's about the lasting impact on a brand's reputation and success.
Let's collaborate to elevate your brand through influencer-led marketing that's as unique as your business. Get in touch, and let's start creating memorable influencer campaigns together.

Stumbl

2 roles

Head of Influencer Marketing

Promoted

Nov 2022 – Jul 2023 · 8 mos

BD Creator Acquisition and Engagement

Apr 2022 – Nov 2022 · 7 mos

Tata consultancy services

3 roles

Business Development Manager, Product Alliance Group

Promoted

Jan 2020 – Apr 2022 · 2 yrs 3 mos

I have successfully led strategic account management for clients spanning retail, banking, and manufacturing sectors. My expertise lies in cultivating relationships, that result in revenue growth. I've dynamically expanded our client base through a strategic blend of inbound and outbound lead generation efforts. With adept stakeholder management skills, I engage seamlessly with C-suite executives from client organizations, partner companies, and OEMs. My key responsibilities include identifying opportunities, crafting responses to Tenders/RFQs, developing compelling proposals, skillfully negotiating terms, and consistently achieving successful deal closures.

Business DevelopmentStakeholder ManagementLead Generation

Market Researcher and Analyst, TCS BaNCS marketing

Jul 2017 – Jan 2020 · 2 yrs 6 mos

I support the critical process of identifying resources and apply research skills to a global marketplace mapping strategy and provide direction. I am involved in quantifying the impact of product, sales, and marketing initiatives to provide clients with key market findings and support their strategic business decisions.

Market ResearchData Analysis

PMO, Universal Banking Solutions

Feb 2015 – Jul 2017 · 2 yrs 5 mos

Facilitated clarity, collaboration and high-quality execution on complex and fast-paced projects. Involved in Identifying, communicating, and resolving interdependencies, risks, and issues to work effectively with leaders and teammates across organizational boundaries, areas of expertise, and global time zones.

Project ManagementCollaboration