Vicki Strull

CEO

Smyrna, Georgia, United States32 yrs 3 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • 25+ years of experience in brand strategy.
  • Expert in packaging design and marketing innovation.
  • Proven track record with top global brands.
Stackforce AI infers this person is a seasoned expert in branding and packaging design for consumer goods.

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Skills

Core Skills

Brand StrategyPackaging Design

Other Skills

Brand Ideation/RejuvenationBrand PositioningBranding CampaignsPackaging Design/InnovationDigital Printing ExpertiseMarketing StrategyVideo ConceptsWebsite Design & CopyGraphic DesignArt DirectionPrint CampaignsOrchestrated CollateralBrand/Product Name GenerationPower Points & PresentationsDirect Mail/3-D Mailers

About

Today’s consumer has a very short attention span. And it’s getting shorter. To be seen and build brand loyalty, your marketing message needs to be instantly bold, colorful, attractive and compelling. It requires emotion to engage the consumer at the retail shelf, in the home and on digital devices. You have 8 seconds to attract your customer, and every second counts. Truth be told, the blend of left brain Ivy League intellectualism with right brain dynamic creativity and 25+ years in the industry is a unique combination. I’m always looking at the big picture, bringing a fresh perspective and thinking like a CXO—from strategic thinking and brand positioning to customer experiences and packaging innovations. My 25 years of experience in putting the right team together will help you answer the questions that keep you up at night. How do I elevate my brands in the marketplace? How do I attract more customers? How do I sell more stuff? CLIENTS & BRANDS Here are just a few: · Abbott Labs · Bayer · Constellation Brands · Coppertone · Campbell’s Garden Fresh · Glade · Hershey’s · HP · Milwaukee Tool · MiraLax · Mohawk Industries · NCR · Off! · Pizza Hut · Ralph Lauren Home · Samuel Adams · SC Johnson · Smuckers · Under Armour · Victoria’s Secret · Vitamin Shoppe SERVICES Here are some of the ways I help my clients succeed: · Brand Ideation/Rejuvenation · Brand Positioning · Branding Campaigns · Packaging Design/Innovation · Digital Printing Expertise · Marketing Strategy · Video Concepts · Website Design & Copy · Graphic Design · Art Direction · Print Campaigns · Orchestrated Collateral - Brochures, Sell Sheets, Calendars, etc. · Brand/Product Name Generation · Power Points & Presentations · Direct Mail/3-D Mailers · Trade Show Concepts/Designs · Label Design · Thought Leadership

Experience

32 yrs 3 mos
Total Experience
14 yrs 10 mos
Average Tenure
30 yrs 3 mos
Current Experience

Tulane university

Adjunct Professor

Jan 2023Present · 3 yrs 3 mos · Remote

Ws packaging group

Executive Creative Director

Jan 2015Jan 2017 · 2 yrs

  • Fractional

Good thinking atlanta

Board Member

Jan 2014Jul 2025 · 11 yrs 6 mos · Greater Atlanta Area

Vicki strull design, llc

President

Jan 1996Present · 30 yrs 3 mos · Atlanta, Georgia, United States · On-site

Brand Ideation/RejuvenationBrand PositioningBranding CampaignsPackaging Design/InnovationDigital Printing ExpertiseMarketing Strategy+14

Vicki strull consulting

Creative Direction · Design Thinking · Brand Ideation · Digital Print Leadership

Jan 1996Jul 2025 · 29 yrs 6 mos

  • Creative Direction · Design Thinking · Brand Ideation · Digital Print Leadership

Sage design

Principal · Creative Director · Graphic Designer

Jan 1996Jan 2010 · 14 yrs

Design!

Senior Graphic Designer

Jan 1994Jan 1996 · 2 yrs

Education

University of Pennsylvania

Bachelor of Arts (B.A.) — Diplomatic History

Miami Ad School Atlanta @ Portfolio Center

Post Graduate — Graphic Design

Beaver College

London

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