Vicki Strull — CEO
Today’s consumer has a very short attention span. And it’s getting shorter. To be seen and build brand loyalty, your marketing message needs to be instantly bold, colorful, attractive and compelling. It requires emotion to engage the consumer at the retail shelf, in the home and on digital devices. You have 8 seconds to attract your customer, and every second counts. Truth be told, the blend of left brain Ivy League intellectualism with right brain dynamic creativity and 25+ years in the industry is a unique combination. I’m always looking at the big picture, bringing a fresh perspective and thinking like a CXO—from strategic thinking and brand positioning to customer experiences and packaging innovations. My 25 years of experience in putting the right team together will help you answer the questions that keep you up at night. How do I elevate my brands in the marketplace? How do I attract more customers? How do I sell more stuff? CLIENTS & BRANDS Here are just a few: · Abbott Labs · Bayer · Constellation Brands · Coppertone · Campbell’s Garden Fresh · Glade · Hershey’s · HP · Milwaukee Tool · MiraLax · Mohawk Industries · NCR · Off! · Pizza Hut · Ralph Lauren Home · Samuel Adams · SC Johnson · Smuckers · Under Armour · Victoria’s Secret · Vitamin Shoppe SERVICES Here are some of the ways I help my clients succeed: · Brand Ideation/Rejuvenation · Brand Positioning · Branding Campaigns · Packaging Design/Innovation · Digital Printing Expertise · Marketing Strategy · Video Concepts · Website Design & Copy · Graphic Design · Art Direction · Print Campaigns · Orchestrated Collateral - Brochures, Sell Sheets, Calendars, etc. · Brand/Product Name Generation · Power Points & Presentations · Direct Mail/3-D Mailers · Trade Show Concepts/Designs · Label Design · Thought Leadership
Stackforce AI infers this person is a seasoned expert in branding and packaging design for consumer goods.
Location: Smyrna, Georgia, United States
Experience: 32 yrs 3 mos
Skills
- Brand Strategy
- Packaging Design
Career Highlights
- 25+ years of experience in brand strategy.
- Expert in packaging design and marketing innovation.
- Proven track record with top global brands.
Work Experience
Tulane University
Adjunct Professor (3 yrs 3 mos)
WS Packaging Group
Executive Creative Director (2 yrs)
Good Thinking Atlanta
Board Member (11 yrs 6 mos)
VICKI STRULL DESIGN, LLC
President (30 yrs 3 mos)
Vicki Strull Consulting
Creative Direction · Design Thinking · Brand Ideation · Digital Print Leadership (29 yrs 6 mos)
Sage Design
Principal · Creative Director · Graphic Designer (14 yrs)
Design!
Senior Graphic Designer (2 yrs)
Education
Bachelor of Arts (B.A.) at University of Pennsylvania
Post Graduate at Miami Ad School Atlanta @ Portfolio Center
London at Beaver College