Dec 2024 – Feb 2025 · 2 mos

• Transitioning into a consulting role allowed me to break free from the monotony of working as a floating resource across multiple Xoxoday products and focus on the future of digital experiences. I am gripping my expertise on AI, Gamification, Prompt Engineering, No/Low-Code, and AR/VR—emerging technologies that redefine user engagement. This shift enabled me to focus on high-impact projects while continuing to refine and scale Xoxoday's incentive platform, driving innovation where it matters most.
• Commenced as an experimental initiative, I led the design of a white-label mobile application platform as an initiative to motivate sellers toward achieving their goals and earning rewards. The success of this approach enabled Xoxoday to scale its incentive programs by reusing modular design components, seamlessly integrating with the marketplace catalog and deploying tailored engagement solutions for enterprise clients while remaining adaptable across different industries and use cases.

Oct 2023 – Dec 2024 · 1 yr 2 mos

• Working with a determined team of professionals, I'm the Lead Product Designer at Xoxoday where we are dedicated to shaping the future of Loyalty Bonus Management System - Loyalife. An enterprise solution that empowers BFSI and large enterprise to efficiently manage loyalty points, rewards, and redemption through their native loyalty programs.
• Beyond my role as a traditional product designer, I align data-driven design decisions with the company's overall business goals and user requirements. I am also responsible for talent acquisition for multiple design teams across Xoxoday. Additionally, I believe in inspiring and guiding the team towards a collaborative and creative work environment while being adaptable and open to change.

Oct 2022 – Oct 2023 · 1 yr

• After Series A funding, I transitioned from employee recognition (Xoxoday Empuls) to customer loyalty bonus systems (Xoxoday Loyalife), leading its redesign for the cloud. The biggest challenge was a lengthy onboarding process—taking up to six months for banking clients. Through strategic design improvements, reduced it by over 50%.

Oct 2021 – Oct 2022 · 1 yr

• I work with a small team of fellow designers to create a huge impact on the Employee Reward Products at Xoxoday. I closely work with the C-suite and aim to deliver smooth User Experience and beautiful Interface Design enhancing client experiences while being answerable to Stakeholders helping secure Xoxoday’s $30 Million Series A funding from Giift and Apis Partners.

Nov 2019 – Oct 2021 · 1 yr 11 mos · On-site

• In the latter years, my role was focused on building and leading a digital product design team. Together, we enhanced user flow and experiences while maintaining a simple, visually appealing interface centred to white labelling for schools. We also introduced feature sets that better integrated schools, students, and their parents onto the same platform.

May 2016 – Nov 2019 · 3 yrs 6 mos · On-site

• As the Founder of Fotosquare, I recognised a simple yet persistent problem: school class photos had remained unchanged for over a hundred years. "My grandfather's class photo was identical to my father's, and his class photo was no different from mine." This realisation inspired me to innovate.
• I began by introducing a modern, personalised photo album for each and every student—a fresh take on the traditional class photo, but with a contemporary twist. This album, spanning just four pages, was white-labeled in the school's name and celebrated every student as a hero. The first page featured the students, followed by the class photo, their teachers, and finally, the school spaces and infrastructure that shaped their journey.
• However, I soon realised that we could do even more to enhance this experience. In 2017, I initiated the transformation of the physical photo album into a dynamic digital SaaS platform, specifically designed for elite academic institutions. With the ability to white-label and personalise it to the school's requirements, this platform allows students and parents to easily access and relive their memories through tagged photos.
• With a strong focus on exceeding client expectations, I successfully drove year-over-year sales growth of over 40%. My role extended beyond product development to include client relationship management, product pricing, and brand development.