PeggySue Werthessen

Associate Consultant

Medfield, Massachusetts, United States29 yrs 4 mos experience

Key Highlights

  • Expert in Go-to-Market and Product Strategy.
  • Proven track record in B2B SaaS marketing.
  • Strong leadership in building impactful teams.
Stackforce AI infers this person is a SaaS Product Marketing expert with extensive experience in B2B strategies.

Contact

Skills

Core Skills

Go-to-market StrategyProduct MarketingProduct StrategyMarketing StrategyBusiness AnalysisProgram Management

Other Skills

Market ResearchAnalytical SkillsAnalyticsStrategic PlanningIntegrationCloud ComputingData CenterTrading SystemsPMO DevelopmentMessagingUnified MessagingSplunkQlikViewTechnology ManagementTeam Leadership

About

Although it was never my intention, somehow along the way, I fell in love with Go-to-Market and Product Strategy. At the intersection of product, marketing, sales and customer success, this is a dynamic and challenging space where I thrive and enjoy building creative impactful teams. My experience ranges from small startup to corporate giants but I find that I enjoy mid-sized businesses most of all. Large enough to not worry about making payroll but small enough to still be hungry to win. When not working to grow the business, I love to mentor, volunteer, and travel with family and friends.

Experience

29 yrs 4 mos
Total Experience
5 yrs 4 mos
Average Tenure
2 yrs 5 mos
Current Experience

Maine college of art & design

Thereputic Art Student

Mar 2026Present · 1 mo · Remote / Portland Maine · Remote

  • When AI starts to behave more like a human.... human engagement will be a luxury good. Maine College of Art & Design is one of the only schools in the country to offer a program in Expressive Arts Therapy - how to use art to create the space for healing and navigating life's transitions. If the shift to an AI workforce isn't an inflection point, I don't know what is.

Linden & oak

Art & Art Experiences for Families, Groups, and Teams

Jan 2026Present · 3 mos · Medfield, MA · Remote

  • Applying decades of corporate leadership experience to a new business venture focused on sharing my passion for artistic expression with friends, family, and corporate teams.

Strategy

Vice President of Product Strategy

Nov 2023Present · 2 yrs 5 mos · Medfield, MA · Remote

  • Helping an established organization reinvent itself has always been a career goal of mine. It has been my privilege to be a part of this rebirth at Strategy (formerly MicroStrategy). Working across multiple teams, my role is to help the organization drive strategic programs supporting innovation in go-to-market and product strategy.
Go-to-Market StrategyProduct Strategy

Career break

Travel

Oct 2022Oct 2023 · 1 yr · Medfield, Massachusetts

  • A short career break (failed retirement) to focus on family, health, travel, mentoring, and non-profit volunteering. If you can do it, I recommend it for everyone!

Gtm mavens

Principal Consultant

Sep 2022Present · 3 yrs 7 mos · Boston, MA · Remote

  • Fractional GTM Strategy and Product Marketing for B2B SaaS specializing in data, analytics, and AI tech.
Go-to-Market StrategyProduct Marketing

Candex

Marketing Strategy

Sep 2022Feb 2023 · 5 mos · Boston, Massachusetts, United States

  • I took some time to work with a small startup which was a great personal learning experience.
  • During my short time at Candex, I accomplished a lot and proved to myself that I could make a difference. During my time, I focused on building out Candex's marketing strategy including record breaking opportunities, award winning industry recognition, and deep rich customer engagement.
  • Candex makes it simple, fast, and compliant for Global 2000 procurement teams to manage and pay the 80% of vendors who equate to the bottom 20% of their spend.
Market ResearchProduct StrategyMarketing Strategy

Teradata

VP Portfolio / Product Marketing

Aug 2021Sep 2022 · 1 yr 1 mo

  • Teradata Vantage delivers a powerful, modern analytics cloud architecture that unifies Analytics, Data Lakes, and Data Warehouses. For those already in the cloud, Teradata Vantage can flexibly scale to meet the challenge of growth – and pay-as-you-go offers maximum flexibility. Whether an organization is migrating to the cloud, has a hybrid infrastructure, or is already fully committed, Teradata moves from cloud analytics to answers.
Market ResearchProduct Marketing

Zoominfo

Vice President Product Marketing & Customer Market

May 2020Jun 2021 · 1 yr 1 mo · Waltham, Massachusetts, United States

  • Transformed Product and Customer Marketing at ZoomInfo scaling it into a world-class team of 24 that is well respected across the organization and trusted to reduce friction in every aspect of the go-to-market funnel driving scalable business results including increased Enterprise win rate, increased product adoption, and both improved customer and industry recognition standings.
  • Team responsibilities included product launch and gtm planning for various acquisitions, product positioning and product messaging, user focused on-boarding and adoption programs, market intelligence and competitive insights, user community and advocacy programs, and online review programs.
Market ResearchProduct StrategyProduct Marketing

Sisense

VP, Product Go-to-Market Stategy

Mar 2018May 2020 · 2 yrs 2 mos · New York, New York

  • The GTM Team includes Product Marketing, Analyst Relations, Competitive Intelligence, and Field Enablement. We are chartered with developing and driving strategic product messaging and sales plays throughout the organization so that we can successfully differentiate our offerings in the increasingly crowded and often commoditized BI market. Our overriding goal is to support our clients so that they can invest with confidence in Sisense.
Market ResearchProduct StrategyProduct Marketing

Qlik

2 roles

Senior Director, Global Product Marketing Strategic Program Office

Jan 2016Mar 2018 · 2 yrs 2 mos · Newton, MA

  • The Global Product Marketing Strategic Program Office is focused on increasing the efficiency and effectiveness of the Global Product Marketing efforts at Qlik. The range of programs within our scope can run the gamut but always balance the focus on the tactical needs with the long term strategic efforts of the organization.
  • From product launch to content strategy to key event integration with our messaging, our team delivers results the propel our business forward. I personally thrive off of the dynamic and challenging work and enjoy bringing my team's energy together to solve real problems.

Technical Product Marketing - Enterprise, Governance, & Big Data

Feb 2013Jan 2016 · 2 yrs 11 mos · Newton, MA

  • Responsible for setting direction and creation of assets focused on driving our ability to effectively work with Enterprise IT customers. Provide thought leadership on treads in IT and on how Qlik can assist CIOs in meeting their strategic objectives.
  • Develop and deliver thought leadership sessions at various events and conferences globally including the 2013 Gartner CIO symposium.

Fidelity investments

4 roles

Director Product Management & Business Analysis

Promoted

Aug 2008Dec 2012 · 4 yrs 4 mos

  • Responsible for financial management, strategic planning, business analysis and key performance metrics for the corporate data center portfolio. This project was awarded a Global Brill Award for Efficient IT by the Uptime Institute.
  • Supported various aspects of the same for the development of our internal cloud (IaaS) offering.
  • Developed the financial forecast model supporting the business case for ten year Corporate Data Center Strategy.

Director Program Management & Business Analysis

May 2006Aug 2008 · 2 yrs 3 mos

  • Leadership of the team responsible for customer relationship management and business analysis for Fidelity Pyramis Investment Management and Research professionals including business analysts and specialized developers.
  • Developed the process for and provided oversight for the migration of Institutional investment funds to a separate trading desk leveraging a globally disperse matrix team.
  • Program management for establishment of Cross Advisor Information Barriers policy including coordination between multiple disciplines (legal, back office, ethics, investment management, and technology)
Business Analysis

Director of Program Management & Analysis

Jun 2003Jul 2008 · 5 yrs 1 mo

  • Established the Program Management Office for Equity Portfolio and Research Management Development Organization.
  • Acted as liaison between the technology organization and the quantitative research and fund management professionals.
Program Management

Senior Manager Messaging Engineering

Jun 1995Jun 2003 · 8 yrs

  • Various roles with increasing responsibility including team leadership and budget management.
  • Responsible for management of the engineering team for Messaging Services.
Program Management

Education

Clark University

MBA — Finance

Jan 1997Jan 2000

Northwestern University

Predictive Analytics Coursework

Jan 2011Jan 2012

Regis College

Bachelor of Science — Mathematics

Jan 1988Jan 1992

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