Teesha Jain

Co-Founder

Gurugram, Haryana, India3 yrs 3 mos experience

Key Highlights

  • Expert in building demand through strategic content.
  • Proven success in scaling brands across diverse markets.
  • Strong foundation in design and consumer psychology.
Stackforce AI infers this person is a Brand Strategist with expertise in Fashion Tech and D2C Marketing.

Contact

Skills

Core Skills

Brand StrategyContent StrategyUser Experience (ux)

Other Skills

Content writingSocial Media StrategyMarketing StrategyCross-team CollaborationStorytellingSocial Media MarketingUser ResearchDesign ThinkingUser RequirementsMarketing Campaign ManagementDifferentiation StrategyCopywritingCampaign ConceptingBrand CommunicationOnline Marketing

About

Most brands want to be remembered organically but they don’t show up clearly or consistently enough for that to happen. So nothing really builds, and demand ends up relying on ads. That’s where I come in: fixing the gap between execution and clarity. I’ve worked on both ends of the spectrum: taking brands from 0→1 (building demand and distribution from scratch), and from 1→10 (scaling across markets with clearer positioning and narrative systems). My approach is grounded in a background in design and communication, which built a strong foundation in consumer psychology, empathy, and visual thinking. It shapes how I approach audience understanding, narrative building, and brand perception today. I work with consumer brands to fix what’s underneath their marketing: clarifying positioning, shaping narratives, and building content systems. So instead of chasing attention every month, brands start building demand that carries forward. In practice, this has meant: – building market-specific narratives instead of translating campaigns – turning content into a primary driver of traffic and demand pre-launch – reshaping storytelling for different platforms and cultural contexts If you’re growing into new markets, audiences, or stages: bring me in early (before it turns into a “we need to fix this” situation).

Experience

3 yrs 3 mos
Total Experience
1 yr 8 mos
Average Tenure
--
Current Experience

Shoppin'

Brand & Content Strategy (Founder's Office)

Oct 2024Jan 2026 · 1 yr 3 mos · Gurugram, Haryana, India · On-site

  • Worked on building and scaling demand for an AI-led fashion discovery platform from early distribution to market expansion.
  • 0→1 (Pre-launch):
  • Built early demand through content, shifting from abstract fashion storytelling to culturally anchored formats based on how Gen Z discovers fashion. Turned content into a structured, repeatable system.
  • Impact:
  • ~90% of website traffic driven through content
  • Market Shift (India → U.S.):
  • Led the shift in narrative and distribution as the brand moved to the U.S., where audience behavior and cultural triggers differed. Rebuilt storytelling around U.S.-specific contexts and shifted distribution to TikTok.
  • Impact:
  • 1M+ views within the first month
  • Established early traction in a new market
Content writingBrand StrategySocial Media StrategyMarketing StrategyCross-team CollaborationContent Strategy

Sparklin

UX Design Intern

Oct 2023Dec 2023 · 2 mos · Remote

  • Worked on improving consistency and usability across digital experiences for a large financial services client (ICICI Bank), introducing design systems and simplifying user flows.
  • Focused on how users navigate and make decisions within digital interfaces.
User ResearchDesign ThinkingUser RequirementsUser Experience (UX)

Nextleap

Product Management Fellow

Jul 2022Oct 2022 · 3 mos

Design ThinkingUser Requirements

Transformative learning solutions

Brand & Narrative Strategy | Europe Markets

Sep 2021Oct 2023 · 2 yrs 1 mo · Gurugram, Haryana, India · On-site

  • Worked on scaling the Europe business for a D2C skincare brand across multiple markets, where U.S. campaigns were being reused across markets, limiting relevance and impact.
  • Shifted the approach from translation-led marketing to market-specific positioning and narrative systems, aligning communication across ads, email, and organic.
  • This helped move Europe from fragmented execution to a more cohesive narrative across the customer journey.
  • Impact:
  • ~30% increase in Europe revenue
  • Built email into a strong owned channel
  • Organic contribution grew from 0% to 1.4% within 4 months
Brand StrategyContent StrategyMarketing Campaign Management

Education

National Institute of Fashion Technology India

B.Des — Fashion/Apparel Design

Jan 2017Jan 2021

GrowthSchool

UI/UX Designer — Industrial and Product Design

Mar 2023Apr 2023

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High School Diploma — Science

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