Shalini Singh

Co-Founder

Gurgaon, Haryana, India25 yrs 8 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

25+ years of experience in design strategy.
Founder of two successful design ventures.
Expert in translating global brand intent into local solutions.

Stackforce AI infers this person is a Design Strategist with expertise in branding and user experience across various industries.

Contact

Skills

Core Skills

Communication DesignGraphic DesignDesign StrategyBrand DevelopmentUser Experience Design (ued)Web Design

Other Skills

TypographyPackaging designPrint DesignUI & UX DesignNewsletter Designfigmadigital designCredit Card Designlanding page designUX ResearchWireframingCopywritingBrand Development StrategyConcept DevelopmentInteraction Design

About

Design Strategist | Brand & Communication | 25+ yrs | Translating Strategy into Outcomes Alumnus, National Institute of Design. I work at the intersection of strategy, design, and execution—helping organizations clarify intent, solve complex problems, and deliver results I have founded and led two design ventures and worked as a senior consultant with Indian and international clients, often as a strategic thinking partner. Essentially my role is of a think tank to lead, resolve, create and deliver. My focus is results Client experience includes Paytm, PolicyBazaar, Samsung, Cummins India, Eli Lilly India, Whirlpool India, ICICI, Medela India, and Indian Metals & Ferro Alloys, among others. In recent years, my work has focused on India-specific design challenges for multinational organizations—decoding the Indian language of design and translating global brand intent into culturally relevant, market-ready solutions. I am driven by innovation, even in the mundane—getting to the core of a problem, simplifying the solution, and making it distinctive. Often, it’s common sense that delivers the most uncommon impact. Every problem has an innovative solution waiting to be created, and the challenge is a joy ride.

Experience

25 yrs 8 mos

Total Experience

6 yrs 7 mos

Average Tenure

21 yrs 6 mos

Current Experience

Indian institute of art and design

Adjunct Associate Professor

Sep 2025 – Present · 7 mos · India · On-site

Communication DesignGraphic DesignTypographyPackaging designPrint DesignUI & UX Design

Reliance brands limited

Design Consultant

Nov 2021 – Mar 2022 · 4 mos · Gurugram, Haryana, India

I came on board as a senior design consultant to rebrand Satya Paul "Fashion Brand", relook at the brand, define the brand colours, create a brandmark, look at creating and standardising all their brand activities and collaterals. there was maximum impetus on the digital side as well as at a new store launch at Khan Market. I worked on new product campaigns as well as promotional design. I thank Darshan Mehta for getting me on board and giving me the opportunity. My interactions with him and the team were very enriching.

Newsletter Designfigmadigital designDesign StrategyBrand Development

Paytm

Senior Design Consultant

Mar 2021 – Sep 2021 · 6 mos · India

It was a very gratifying experience working with Anand Hirvey "head of design at Paytm", learnt a lot about UX and UI from him, under him he formed a core group of senior design consultants from various fields and we worked on the core design strategy of the company and other various design projects, some of the projects that Iworked on were the landing page of their new credit card, to be launched soon, design of new age mobile credit cards for a new target segment.

Credit Card Designlanding page designWeb DesignUX ResearchTypographyUser Experience Design (UED)+2

Indian institute of art and design

Visiting Faculty

Jan 2019 – Jan 2021 · 2 yrs · Delhi, India

National institue of design

Visiting Faculty

Feb 2018 – Jan 2023 · 4 yrs 11 mos · India

graphic design, book design, craft documentation

Helio

Design Consultant

Jul 2007 – May 2008 · 10 mos · Los Angeles

Nift (national institute of fashion design)

Visiting Faculty

Jun 2006 – Aug 2006 · 2 mos

Nift is a premier Institute of Design, Management and Technology, developing professionals for taking up leadership positions in fashion business in the emerging global scenario. I taught brand design in the capacity of a visiting faculty.