Nov 2024 – Apr 2025 · 5 mos · New Delhi, Delhi, India

• Reduced manual ops by 60% through backend automation (inventory sync, order tracking, CRM flows).
• Improved site speed by 40% and checkout conversion rate by 25% via UI/UX revamp and A/B testing.
• Led cross-functional sprints between tech, marketing, and design to ship growth-driving features fast.
• Implemented analytics stack (GA4, Hotjar, custom dashboards) to drive data-first decision making.

Jun 2024 – Present · 1 yr 10 mos · Delhi, India

• Spearheading the growth of XOTIC Essentials from inception to a 7-figure revenue within a year.
• Established a comprehensive D2C engine utilizing Shopify, retail, and export channels.
• Collaborated with a talented team led by IIT Delhi to ensure a profit-first approach without VC funding.

May 2023 – Oct 2023 · 5 mos · New Delhi, Delhi, India · On-site

• As a key contributor, I successfully undertook bids at Government e Marketplace (GeM), navigating the intricacies of procurement processes to secure valuable contracts. Moreover, I implemented strategic measures to streamline workflows for crucial regulatory frameworks, including FSSAI, IEC, and the management of Barcodes and QR Codes. My responsibilities extended to optimizing product management systems, contributing to a seamless and organized product lifecycle. Through these initiatives, I significantly contributed to the company's ability to navigate complex regulatory landscapes while improving overall workflow effectiveness.

Jan 2022 – Present · 4 yrs 3 mos · New Delhi, Delhi, India · On-site

• Most brands burn cash on ads that don’t convert and strategies that don’t scale. We break down the biggest marketing myths, expose wasted ad spend, and reveal what actually drives sales.
• No fluff. Just raw, data-backed insights.

Sep 2021 – Jul 2022 · 10 mos · New Delhi, Delhi, India · On-site

• Spearheading a team for alumni involvement, collaboration and international outreach efforts of IIT Delhi’s alumni
• Leading the initiative to raise IIT Delhi's global university ranking via a 5% increase in the international students enrolled
• Strengthened publicity campaigns to achieve an unprecedented increase of 110% followers on Instagram & 20% on FB
• Achieved 30% hike in online as well as offline outreach and successfully managed on and of ground publicity of 10+ events

Aug 2021 – Sep 2022 · 1 yr 1 mo · New Delhi, Delhi, India · On-site

• Pioneered collaboration with MHRD's Institute Innovation Council to synergize all initiatives supporting entrepreneurship
• Constituted first ever Pan-India E-Cell Committee comprising 150+ colleges across India collaborating with Start Up India
• Increased outreach by 300% & participation by 25% by developing an effective publicity strategy for multiple platforms
• Formulated the Social entrepreneurship and launched Youth for India campaign by initiating collection drives

Jun 2021 – May 2022 · 11 mos · New Delhi, Delhi, India · On-site

• Directed 15+ plays for various Inter-hostel events, National level, and Institute productions in just two years.
• Led a contingent of 30 actors, selected through auditions from 13 hostels, in a 25-day professional drama workshop in 2021.
• Achieved 1st position among 15+ entries for the directed and edited film "Darna Zaroori Hai," receiving the award for Best Film Editing. Utilized digital marketing strategies to achieve 1,000+ views.
• Secured 4 podium finishes in Inter-hostel Short Film making competitions for the film "Ansuna," showcasing exceptional storytelling and filmmaking skills.
• Winner among 30+ entries in the Senior Inter-Hostel Monoact Competition in 2020, presenting a compelling story exploring themes of communism and theocracy.

Jun 2021 – Dec 2021 · 6 mos · Bengaluru, Karnataka, India · Remote

• Served as a positive social and academic role model by supporting mentees in their JEE and board preparations
• Educated 7000+ mentees in problem-solving to help their goals set and work towards achieving them

May 2021 – Oct 2021 · 5 mos · New York, New York, United States · Remote

• Conducted in-depth research on the emerging field of Decentralized Finance (DeFi) and its potential applications in various industries.
• Explored the intersection of DeFi and Supply Chain Management, specifically analyzing its relevance to the automotive industry with a focus on Tesla.
• Investigated how decentralized technologies and smart contracts can enhance transparency, efficiency, and security in supply chain operations.
• Analyzed Tesla's supply chain management practices and identified potential areas where decentralized solutions could be implemented to streamline processes and mitigate risks.
• Presented research findings through reports and presentations, highlighting the benefits and challenges of integrating DeFi concepts into traditional supply chain management practices

May 2021 – Jul 2021 · 2 mos · New Delhi, Delhi, India · On-site

Sep 2020 – Oct 2020 · 1 mo · New Delhi, Delhi, India · On-site

Aug 2020 – Sep 2021 · 1 yr 1 mo · New Delhi, Delhi, India · On-site

• Led a team responsible for running IIT Delhi's Official Broadcasting Channel.
• Implemented innovative strategies, resulting in a 98% year-on-year increase in watch-time and a 71% year-on-year increase in views.
• Conceptualized and executed events and collaborations, generating 23.2M impressions, 1.9M views, and acquiring 7.5K+ subscribers.
• Collaborated with Netflix's Alma Matters on YouTube, achieving a reach of 34.1k impressions and 2.1k views.
• Successfully created and managed 140+ videos, including podcasts, interviews, live streams, talk shows, and after-movies.