Winnie C.

Product Designer

Rotterdam, South Holland, Netherlands6 yrs experience

AI Enabled

Key Highlights

Expert in AI SDLC and User Experience Design.
Proven track record in driving product growth.
Strong advocate for inclusive design practices.

Stackforce AI infers this person is a SaaS and Healthcare design expert with a focus on user-centered solutions.

Contact

Skills

Core Skills

Ai SdlcUser Experience DesignProduct DesignService Design

Other Skills

Mendix PlatformHuman Computer InteractionAgile MethodologiesPrototypingUser ResearchInteraction DesignDesign FrameworkCustomer Journey MappingWorkshop FacilitationWireframingUX ResearchHealthcare DesignRapid PrototypingProject PlanningCommunication

About

✦ What’s cooking? Well, I’m designing for AI SDLC experience with Mendix’s R&D Design team. Probably stepping into another Design Sprint now 👩🏻‍💻✨ ✦ Wait, who are you again? I’m Winnie, a designer who specialises in end-to-end digital product and service design. From product vision workshop facilitation, mapping experience journeys, prototyping early concepts, designing user experience flows, to iterative validation. I challenge my collaborators to reframe the problem to solve and focus on creating solutions that drives positive change. ✦ My top catch-phrases What you'll hear a lot when working with me —— "Let’s Explore!": I am always exploring new ways to reframe challenges and bring design solutions on the table! "So, how can we collaborate?” — I love empowering my teammates to achieve excellence! A group of people moving forward is what pushes innovation! "Tell me your pov…": I am vocal about creating a psychologically safe workplace that respects cultural/gender/LGBTQ+/neurodiversity. If you have read all the way till the end, there must be something that sparked ✦ Welcome to connect or book a 30 min call via ADP List, I am always up for a matcha chat 🍵

Experience

6 yrs

Total Experience

2 yrs

Average Tenure

2 yrs

Current Experience

Mendix

3 roles

Senior Product Designer - AI SDLC

Promoted

Jan 2026 – Present · 4 mos · Rotterdam, South Holland, Netherlands · Hybrid

✸ Shaping AI-Assisted / Human-in-the-Loop Planning experience and Agentic Resource Recommender for SDLC (Software Development Lifecycle).
✸ Co-driving a cross-unit design framework team to define and evolve on an AI/Agentic Design Kit for Mendix & Siemens Digital design community.

AI SDLCMendix PlatformUser Experience DesignHuman Computer InteractionAgile Methodologies

Product Designer — AI SDLC

Apr 2025 – Jan 2026 · 9 mos · Rotterdam, South Holland, Netherlands · Hybrid

✸ Designed AI-Assisted / Human-in-the-Loop planning concept for SDLC (Software Development Lifecycle).

AI SDLCUser Experience DesignPrototypingUser Research

Product Designer — Marketplace

May 2024 – Apr 2025 · 11 mos · Rotterdam, South Holland, Netherlands · Hybrid

✸ Driven product growth for Mendix Marketplace.
✸ Co-Design Maia (Mendix AI Assistance) interaction guidelines for Mendix platform product ecosystem.

Product DesignUser Experience DesignInteraction Design

Siemens digital industries software

Senior Product Designer

Apr 2025 – Present · 1 yr 1 mo · Rotterdam · Hybrid

Mendix is a part of Siemens Digital
✸ Brought Mendix Marketplace offerings to Siemens Xcelerator portfolio
✸ Contribute to Siemens Design Community via design patents and AI Design Framework

Product DesignUser Experience DesignDesign Framework

Bosch digital

2 roles

Product Designer - Platform Solutions

Promoted

Jun 2022 – Apr 2024 · 1 yr 10 mos · Hybrid

✸ Drive digital transformation via end-to-end design: Map customer journey and design marketplace-as-a-service for Bosch Automotive Aftermarket to increase direct/indirect sales: https://store.boschaftermarket.com/shop/
✸ Prototype a management portal to enable retrofit and repair for machine parts component. Pitched to Bosch Rexroth management and stakeholders.
✸ Proactively collaborate with key stakeholders from Munich / Eindhoven / Pittsburg through workshop facilitation and agile scrum.

Customer Journey MappingPrototypingWorkshop FacilitationProduct DesignService Design

Product Deisgner - OS & B2B App Store

May 2021 – May 2022 · 1 yr · Hybrid

✸ Introduce new features in a B2B App Store. Successfully help integrators find trusting AI video analytics solutions & enable developers to sell.
✸ Redesign camera OS web portal to enable multi-stream workflow for critical infrastructure. The newly designed OS is later being adopted in Bosch Rexroth advanced manufacturing solutions.
✸ Help scale Design System across different product touchpoints for Azena & Bosch Digital.
Previously Azena (AIoT startup by Bosch)

User Experience DesignWireframingUser ResearchProduct Design

Philips

Master Thesis

Mar 2020 – Sep 2020 · 6 mos · Netherlands · Hybrid

✸ Designed a product-service-system concept using Philips wearable biosensor. Empowered TAVI patient to self-reflect on home-based rehabilitation and stay connected during TAVI perioperative journey.
✸ In collaboration with Philips Research, TU Delft Cardio Lab, and Amsterdam University Medical Center.

User Experience DesignService DesignWorkshop FacilitationProduct Design

Ing nederland

ING Labs UX Research & Design Intern

Jul 2019 – Dec 2019 · 5 mos · Amsterdam Area, Netherlands · On-site

✸ Defined the soft-launch PoC for an institutional solution for digital assets safekeeping.
✸ Validated riskiest assumptions through digital prototyping and as-is/to-be journey mapping.
✸ Built a design system to orchestrate team collaboration.
✸ Co-facilitated 7 workshops with strategic alliance stakeholders. Extracted & pitched key insights to ING Labs stakeholders.

UX ResearchWireframingUser Experience DesignProduct Design

Sunrise medical

UX Interaction Designer

Jan 2019 – Jun 2019 · 5 mos · Delft, South Holland, Netherlands · On-site

✸ Planned and conducted user research activities to understand context of use for Sunrise Medical RNET joystick.
✸ Redesigned an intuitive, ergonomic wheelchair control interaction.
✸ Validated design concept through 3 iterative design sprints, 12 user tests and evaluation interviews.

User Experience DesignHealthcare DesignUser ResearchProduct Design

Tg3d studio

UX Designer

Jun 2017 – Aug 2018 · 1 yr 2 mos · Taipei City, Taiwan · On-site

✸ Iterated and designed an interaction guideline for DC Suite 3D Fashion CAD software.
✸ Led user research, usability tests, and observation workshops with Korean overseas development team and B2B clients.
✸ Delivered a proof of concept mobile app to showcase 3D body scanning experience for the B2B2C fitness new market.

User Experience DesignRapid PrototypingUser ResearchProduct Design

Montblanc

Customer Experience & Regional Branding Intern

Feb 2016 – Aug 2016 · 6 mos · Taipei

✸ Focus on VIP & digital flagship in-store customer experience.
✸ Supported Montblanc Taiwan division brand marketing / visual merchandising team with marketing budget planning & 110th anniversary 1-on-1 VIP events organisation

Project PlanningCommunication