Aug 2025 – Sep 2025 · 1 mo · Brussels, Brussels Region, Belgium · Remote

• Part of a global jury evaluating purpose-driven advertising on creativity, impact, and ethical responsibility. Only Indian member on the panel.
• The awards ceremony was hosted by the European Association of Communications Agencies (EACA), with the support of Havas Group, Google, Nielsen, Eurostar, IAA France, AdForum, and PUB Magazine.

Oct 2023 – Present · 2 yrs 6 mos · Delhi, India · On-site

• Conduct training workshops on:
• 1. Relevance of Social Media in Policing
• 2. Social Media Investigation and Data Analytics
• 3. Cyber Crimes
• 4. OSINT
• 5. Social Media for Perception Building

Jul 2023 – Present · 2 yrs 9 mos

• Shri Saket Misra is a nominated Member of Legislative Council in Government of Uttar Pradesh. He is son of Shri Nripendra Misra, former Principal Secretary to Hon'ble PM Shri Narendra Modi and Chairman of Construction Committee, Shri Ram Janmabhoomi Teerth Kshetra.

Apr 2022 – Present · 4 yrs · Lucknow, Uttar Pradesh, India

Apr 2022 – Mar 2023 · 11 mos

Mar 2022 – Present · 4 yrs 1 mo

• End-to-end media and social media management.
• Advocacy on strengthening connect with citizens.

Jan 2022 – Mar 2022 · 2 mos

• Designed communication strategy and content for the campaign based on low-cost model.
• Managed several teams viz. Crowdfunding, Content Development, Communication, etc.
• Candidate defeated a consecutive three-term holding MLA and regained the seat for the party after 20 years.

Sep 2021 – Sep 2024 · 3 yrs

Apr 2021 – Jan 2022 · 9 mos

• Responsibilities:
• Strategize communications with the public on various media viz. Print, Electronic and Social Media.
• Conceptualize and coordinate the development of creative graphics and content suitable for social media and print media.
• Develop Media Plans for mass media campaigns.
• Consulting on citizen-centric initiatives of the police department.
• Proofreading of press releases and media briefings.
• Liaising with radio channels, newspaper publications and news agencies.
• Rolling out of various citizen-centric initiatives of Uttar Pradesh Government.
• Ongoing projects:
• Improving traffic management system
• Combating the nuisance of public drinking.
• Rehabilitation of homeless and destitute persons.
• Highlights:
• Fundamental role in establishing a COVID Care Centre in Kanpur in record time.
• Ideated and assisted in establishing Oxygen Cylinder Bank in Kanpur during the second wave which helped many citizens.
• More than 2000 units of blood has been donated (by both public and cops) under the initiative for Thalassemia patients.
• Established and strengthened internal communication which is uncommon in police department.

Sep 2020 – Present · 5 yrs 7 mos · India

Jun 2020 – Apr 2021 · 10 mos · Lucknow, Uttar Pradesh, India

• Responsibilities:
• Strategized communications with the public on various media viz. Print, Electronic and Social Media.
• Conceptualized and coordinated the development of creative graphics and content suitable for social media and print media.
• Developed Media Plans for mass media campaigns.
• Identified and undertook the creative development of key messages that need to be included in
• communication materials for citizen-centric initiatives of the police department.
• Coordinated the development of Annual Report, Training Books for First Responders, Newsletters,
• Reports, etc.
• Proofread press releases and media briefings.
• Liaised with radio channels, newspaper publications and news agencies.
• Organised visits of celebrities for better organic reach.
• Highlights:
• Handled crisis communication during the pandemic.
• Demonstrated the good use of social media by arranging food, dry rations and medicines on the
• requests received.
• Instrumental participation in preventing suicides during the pandemic.
• Followers on Twitter grew from 2,000 (in 2017) to nearly 500,000 (in 2021).
• UK’s most read newspaper ‘Metro’ featured 112-UP for participating in the Tetris Challenge.
• 112-UP emerged as the only control room in India to have participated in International Control Room Week consecutively in 2019 and 2020.
• Community-Police relations improved through participation in half marathons.
• Witty tweets from 112-UP's Twitter handle got coverage by prominent news agencies and portals.
• Awards:
• Nominated by UP Police for International Association of Chiefs of Police's 40-under-40 awards.
• Received Additional Director General of Police's commendation for the outstanding contribution in bridging police and public.
• Received Certificate of Appreciation from Additional Director General of Police for the outstanding
• contribution in social media communication.
• Appreciated by Union Minister Smt. Smriti Irani on her Twitter for the creativity.

Apr 2017 – May 2020 · 3 yrs 1 mo · Lucknow Area, India

• Responsibilities:
• Led a team of 15 professionals including police staff for producing various content across different platforms.
• Strategized communications with the public on various media viz. Print, Electronic and Social Media.
• Conceptualized and coordinated the development of creative graphics and content suitable for social media and print media.
• Developed Media Plans for mass media campaigns.
• Identified and undertook the creative development of key messages that need to be included in
• communication materials for citizen-centric initiatives of the police department.
• Coordinated the development of Annual Report, Training Books for First Responders, Newsletters,
• Reports, etc.
• Proofread press releases and media briefings.
• Liaised with radio channels, newspaper publications and news agencies.
• Organised visits of celebrities for better organic reach.
• Took lectures of police officials on effective use of social media and media management.
• Highlights:
• Successful and smooth transition from UP100 to 112-UP.
• Part of the Emergency Operations Centre (War room) setup during the Ayodhya verdict and CAA
• protests.
• Conceptualized and implemented Animal Rescue Volunteer programme for animal related calls.
• Represented the police department at Defence Expo.
• Awards:
• Received Additional Director General of Police's commendation for the outstanding contribution in bridging police and public. (Two times)
• Received Certificate of Appreciation from Superintendent of Police (Communications) for the
• outstanding contribution in social media communication.

Aug 2015 – Mar 2017 · 1 yr 7 mos · Greater Lucknow Area

• 1. Communicating with the management on strategy development.
• 2. Documenting and reporting the daily activities to the management.
• 3. Maintaining records of attendance, leave and compensation of employees.
• 4. Assisting in screening applicants for the role of trainers, speakers.
• 5. Liaising with institutes for extending cyber security training sessions to students.
• 6. Working closely with the trainers in planning training agendas and designing training programmes.
• 7. Preparing minutes of the training sessions.
• 8. Providing CV designing training and undertaking sessions on personal grooming.
• 9. Profiling of candidates (trainees) for training.
• 10. Engaging with clients through social media. Designing and development of brochures, study material, and graphics for social media updates.

Jun 2014 – Jul 2014 · 1 mo · Greater Lucknow Area

• Project Title: A study on the extra-mural welfare measures at Hindustan Aeronautics Limited.

Jul 2011 – Nov 2011 · 4 mos · Greater Lucknow Area

• Assisting in the daily operations and activities in all the core departments of the hotel. A comprehensive training spanning 17 weeks,

Apr 2004 – Mar 2006 · 1 yr 11 mos · Greater Lucknow Area

• 64 Batallion, Uttar Pradesh. Army Wing. Junior Division. 'A' Certificate. Selected for Republic Day Parade, Delhi.