Fernando Gil de Bernabe y Varela — CEO
Transformational sales leader with over 25 years of global experience in APJC, EMEA, and the Americas, driving growth and operational excellence. Expert in AI-driven sales transformations, leveraging predictive analytics to enhance productivity, decision-making, and revenue. Skilled in crafting go-to-market strategies, leading large-scale change, and building diverse global teams. Trusted C-suite advisor, aligning vision with execution through data-driven insights, disciplined operations, and scalable talent frameworks for sustainable competitive advantage. At Cisco, I have led large-scale AI-enabled programs—designing predictive sales forecasting systems with 95-105% accuracy at week 1of the quarter, orchestrating elite customer engagement and high-touch team coverage models, and fostering AI adoption across sales functions. My passion lies in connecting strategic vision with tactical execution, building high-performing teams, and shaping forward-looking GTM frameworks that leverage cutting-edge AI to transform how sellers engage and win. I thrive at the intersection of business, technology, and people—partnering closely with Sales leadership, IT, Finance, and HR to drive seamless AI adoption and evolve sales talent models for the future. A trusted advisor to executives and a champion for responsible AI, I am dedicated to creating business impact through innovation, collaboration, and data-informed decision-making.
Stackforce AI infers this person is a SaaS and AI-driven sales transformation expert.
Location: Singapore, Singapore, Singapore
Experience: 31 yrs 9 mos
Skills
- Sales Strategy
- Ai-driven Sales Transformations
- Business Development
- Customer Engagement
- Business Process Improvement
Career Highlights
- Over 25 years of global sales leadership experience.
- Expert in AI-driven sales transformations and predictive analytics.
- Trusted advisor to C-suite executives on strategic execution.
Work Experience
Cisco
Vice President of Sales, Chief Operating Officer, Asia Pacific, Japan & Greater China (APJC Region) (11 yrs 9 mos)
Senior Director of Business Development, Greater China (5 yrs 11 mos)
Director, Internet Business Solutions Group, Service Provider Practice, EMEA (8 yrs 10 mos)
eLong, Inc
Independent Director of the Board and Member of Audit Committee (5 yrs 5 mos)
Arthur D. Little
Associate Director (Equity Partner), Telecom, IT, Media & Electronics Practice (5 yrs 3 mos)
Education
MBA and MoT (Management of Technologies) at University of California, Berkeley, Haas School of Business
Exponential Executive Program in Silicon Valley at Singularity University
BScEE at UPC School (Universitat Politècnica de Catalunya)
