Fathima Shibu

Operations Associate

Kottayam, Kerala, India1 yr 6 mos experience

AI Enabled

Key Highlights

First rank holder in BCom with 97.2% grade.
Led high-profile events connecting startups and investors.
Passionate about driving strategic initiatives for growth.

Stackforce AI infers this person is a Marketing and Business Strategy professional with a focus on entrepreneurship and consumer engagement.

Contact

Skills

Core Skills

Project ManagementLeadershipBusiness Marketing

Other Skills

Team CoordinationStrategic PlanningEvent ManagementNetworkingCollaborationEvent CoordinationMarketing SupportAnalytical SkillsMarket AnalysisConsumer InsightsStrategic RecommendationsMarketing StrategyResearch SkillsPlanningCustomer Service

About

I am currently pursuing an MBA from IIM Amritsar, where I am honing my skills in business management and strategic thinking. Before this, I completed my BCom in Computer Application from Kristu Jyoti College of Management and Technology, affiliated with Mahatma Gandhi University, where I was proud to graduate as the first rank holder. My academic journey has equipped me with a strong foundation in both business and computer applications, enabling me to approach problems with a unique, interdisciplinary perspective. My commitment to excellence and continuous learning drives me to succeed in all my academic or professional endeavors. As I advance through my MBA program, I am eager to leverage my background in computer applications and business management to make a significant impact in the corporate world. I am particularly interested in roles that challenge me to innovate and lead, driving strategic initiatives that promote growth and efficiency. With a passion for problem-solving and a keen interest in emerging strategies, I aim to contribute to dynamic teams and forward-thinking organizations.

Experience

Saj food products (p) ltd - bisk farm

Marketing Intern

Apr 2025 – Jun 2025 · 2 mos · On-site

Conducted GT & MT market visits in West Bengal to assess competitor strategies, visibility gaps, and SKU presence.
Analyzed Nielsen data and desktop findings to evaluate category trends, pricing, and brand communication benchmarks.
Designed and floated a consumer survey (100 responses) and conceptualized focus groups — created the discussion guide, coordinated execution, and compiled the final insight report for internal strategy use.
Recommended product, packaging, and visibility strategies to enhance shelf impact and market reach.
Presented key insights and growth recommendations to the CEO, Board of Directors and Marketing VP.
Undertook a marketing project titled “Enhancing Consumer Engagement in the Cream Biscuit Segment”, focusing on analyzing consumer behavior, market dynamics, and brand visibility strategies for Bisk Farm.

Business MarketingMarketing SupportAnalytical Skills

Centre of entrepreneurship, iim amritsar

2 roles

Senior Coordinator

Mar 2025 – Apr 2026 · 1 yr 1 mo

Responsible for managing the execution of high-profile events such as the Annual E-Summit, connecting startups with investors and facilitating opportunities for 600+ students to engage with the entrepreneurial ecosystem.
Responsible for enhancing collaborations with incubators and industry leaders across India, fostering strategic partnerships that support startup development and innovation.
Responsible for the organization and coordination of various entrepreneurship programs and workshops, bridging the gap between emerging entrepreneurs and industry experts to enhance learning and networking.
Responsible for enhancing the Centre's brand perception by leading initiatives and successfully executing events that elevated IIM Amritsar's reputation as a hub for entrepreneurial activity and innovation.
Member of the organizing team for CBDE by Ministry of Education, ensuring coordination and smooth execution.

Project ManagementTeam CoordinationStrategic PlanningLeadership