Feb 2024 – Feb 2024 · 0 mo · Ahmedabad, Gujarat, India · Remote

• 1) Led a team of 18 students to successfully achieve their individual sales targets for Britannia's Be You Bars.
• 2) Coordinated and liaised between the student team and Britannia's wholesale partners to ensure the seamless completion of the project.

Nov 2023 – Dec 2023 · 1 mo · Ahmedabad, Gujarat, India · Remote

• 1) Contributed to the development of a holistic marketing strategy, aligning brand goals with market trends for maximum impact.
• 2) Designed and ideated the #TheGoalIsNotToBeGol brand campaign with the goal of driving customer engagement and brand awareness.
• 3) Conducted comprehensive website and social media audits, identifying areas for improvement and recommending actionable solutions.
• 4) Developed a comprehensive content calendar, optimizing content distribution and ensuring consistent brand messaging

Sep 2023 – May 2024 · 8 mos · Ahmedabad, Gujarat, India

• 1) Heading a team of 5+ campus ambassadors for Unstop's Brand Ambassador program, leading the team to achieve success.
• 2) Ideated and executed Unstop's marketing campaigns and events, ensuring their successful rollout and impact.
• 3) Collaborated closely with the Unstop marketing team to develop and execute campus engagement activities.
• 4) Managed and tracked the performance of brand ambassadors, ensuring the successful completion of tasks and activities.

Sep 2023 – Sep 2023 · 0 mo · Valsad, Gujarat, India · On-site

• 1) Investigated the comprehensive socio-economic impact of biogas plants through 33 in-depth personal interviews in Valsad
• 2) Developed 8 strategic process recommendations for the biogas plants through qualitative analysis of interviews
• 3) Compiled 6 research findings, 2 key actionable insights, and 5 communication recommendations for the GOBARDhan Project
• 4) Studied the socio-economic profile, family dynamics, caste and power structures, media consumption to decode cultural codes

Aug 2023 – Sep 2023 · 1 mo · Ahmedabad, Gujarat, India · Remote

• 1) Identified 100+ macro influencers for Beardo, and onboarded 30+ CAT A and CAT B influencers for the launch of 2 new products
• 2) Negotiated contract amounts with influencers for reels and stories, securing favourable rates for long-term collaboration
• 3) Managed stakeholders and ideated campaign ideas to ensure the successful rollout of engaging influencer marketing campaigns

Aug 2023 – Aug 2023 · 0 mo · Ahmedabad, Gujarat, India · Remote

• 1) Created and executed engaging social media content, including 1 reel and 3+ posts, to strengthen brand's online presence
• 2) Led the development of a targeted marketing campaign focused on raising brand awareness and enhancing engagement
• 3) Researched and analyzed competitor and industry data to develop strategic insights for Toyo Kambucha brand
• 4) Generated over 30+ creative content ideas and crafted an extensive content strategy aligned with brand goals
• 5) Developed and implemented an effective social media strategy to drive brand awareness and engagement

Apr 2023 – Jun 2023 · 2 mos · Noida, Uttar Pradesh, India · Hybrid

• 1) Led comprehensive market research to design FirstNaukri.com's inaugural campus ambassador program, leveraging insights from over 100 Campus Ambassadors.
• 2) Executed in-depth analysis of 20+ industry competitors, generating actionable insights to drive strategic decision-making.
• 3) Conducted primary research via 50+ personal interviews and eight focus group discussions across diverse student cohorts, providing strategic insights for brand re-naming.
• 4) Crafted a persuasive scholarship case study for India's Top 100 Engineering colleges, utilizing secondary research methodologies.
• 5) Led data-driven market research and statistical analysis to enhance brand positioning and resonance among the target audience

Jan 2023 – Feb 2023 · 1 mo · Ahmedabad, Gujarat, India · Remote

• 1) Collaborated with the account management team to understand the complete value chain of WhatsApp marketing services, gaining a profound knowledge of the platform's capabilities.
• 2) Conducted in-depth secondary research for international markets, including Malaysia, Brazil, and Indonesia, supporting the development of effective GTM strategies.
• 3) Identified top-performing companies and emerging trends in the WhatsApp marketing landscape, providing crucial market intelligence to leadership.
• 4) Assisted in the assessment of the overall market situation, allowing for targeted and impactful marketing initiatives.

Dec 2022 – Feb 2023 · 2 mos · Remote

• 1) Onboarded and managed a team of 150+ influencers for the Wellcurve influencer marketing program at scale
• 2) Negotiated influencer contracts with a focus on long-term partnerships and ensured the timely completion of deliverables
• 3) Researched and identified key influencers, bloggers, and online media for Wellcurve campaigns

Oct 2022 – Jan 2023 · 3 mos · Ahmedabad, Gujarat, India · On-site

• 1) Led and motivated a 4-person team to drive sales growth and enhance digital presence for Soul Square and its lifestyle store.
• 2) Achieved an impressive 37% increase in revenue within a 3-month timeframe
• Successfully elevated the engagement rate on social media platforms from 1.32% to an outstanding 2.79%
• 3) Boosted the average number of likes by an impressive 122%, indicating a strong ability to create compelling content and build brand affinity.
• 4) Implemented innovative social media and offline campaigns for the restaurant, resulting in enhanced visibility, customer engagement, and business growth.

Sep 2022 – Sep 2022 · 0 mo · Ahmedabad, Gujarat, India

• 1) Building brand love by being the face and voice of TVS credit on campus
• 2) Engaging students on campus to increase awareness of TVS credit E.P.I.C Season 4
• 3) Ideating and executing offline and online campaigns to generate more registrations for their
• competitions

Aug 2022 – Mar 2024 · 1 yr 7 mos · Ahmedabad, Gujarat, India

• 1) Performed Lead generation, client onboarding, stakeholder management, recruitment facilitation, & execution of live projects
• 2) Generated revenue of INR 8 lakhs and achieved a 53% increase over last year’s revenue.
• 3) Facilitated 30+ live projects for 450+ students with organizations such as Flipkart, Pernod Ricard, Nivea, Marico, Mahindra, and Reckitt Benckiser, among others
• 4)Increased Clientele by 25% over FY22-23

Aug 2022 – Mar 2024 · 1 yr 7 mos · Ahmedabad, Gujarat, India · On-site

• 1) Oversaw and ensured that the food needs and preferences of 450+ students and staff at the Mess Facility at MICA are fulfilled round the clock.
• 2) Responsibilities included managing and implementing feedback, optimizing day-to-day operations, curating non-repetitive menus based on the ethnic diversity of the students residing on campus, and conducting regular hygiene checks and inspections.
• 3) Acted as a liaison between main stakeholders like external hospitality vendors and the students on campus

Apr 2022 – Jun 2022 · 2 mos · Lucknow, Uttar Pradesh, India

• 1) Generated leads, thoroughly qualified prospects, and skillfully closed deals worth Rs 3 lakhs within a 3-month timeframe
• 2) Organized 50+ trial classes and personalized 1:1 counselling sessions for parents, leading to 20% customer conversion rate
• 3) Built a pipeline of 200+ domestic and international prospects (USA) through a combination of cold calling and email outreach

Apr 2022 – May 2022 · 1 mo · Lucknow, Uttar Pradesh, India

• 1) Conducted primary market research with respect to mental health problems and challenges
• 2) Promoted the app on social media channels to increase awareness of the app
• 3) Created compelling visualizations and received Letter of Recommendation for exceptional work

Oct 2021 – Nov 2021 · 1 mo · Lucknow, Uttar Pradesh, India

• 1) Designed social media posts, videos and generated new blog post ideas
• 2) Leveraged cost-effective techniques for social media marketing and generated leads for the same

Sep 2019 – Oct 2021 · 2 yrs 1 mo · Lucknow, Uttar Pradesh, India

• 1) Curated content calendars for cafes and restaurants, resulting in 8K+ followers and multiple national brand collaborations
• 2) Created engaging YouTube videos of local food cuisines, attracting 3.7K subscribers and generating 5M views and 60K+ likes
• 3) Identified social media trends in the industry, leveraging these insights to negotiate influencer collaborations for the brands

Jan 2019 – Feb 2021 · 2 yrs 1 mo · Lucknow, Uttar Pradesh, India

• 1) Achieved individual sales goal of Rs 1 lakh/month and built customer relationships through consultative sales techniques
• 2) Onboarded 15+ new suppliers through B2B Platforms like Udaan from across India, positively impacted the bottom line by 20%
• 3) Increased profitability by 35% through differential pricing and highlighting exclusive product benefits and features
• 4) Improved product competitiveness by diversifying suppliers and expanding the product range to cater to a broad customer range