Jan 2025 – May 2025 · 4 mos

• Shape Xiaomi South Asia strategy, build core business systems as part of General Manager’s Chief of Staff Office. Drive special projects with Global Strategy Director. Calibrate South Asia operations across phone, TV, AIOT, wearables categories.
• Drove P&L calibration initiative. Mapped financials and margin structure for India business worth $Xbn+ annual revenue and 25 million sales volumes.
• Led critical data dashboards setup with cross functional (Product, IT, GTM) team of 6. Built database and delivered dashboards on product lifecycle management, channel sales/inventory, retail and distribution, regional sales.
• Built competition comparison machine used across org as primary source for product comparisons on pricing, sales, specs.
• Designed and built innovative retail mapping tool combining geo locations, retail, sales data for 75K retailers. Successful pilot in top management field visit.

Mar 2024 – Dec 2024 · 9 mos

Jul 2022 – Mar 2024 · 1 yr 8 mos

• Head Redmi smartphone portfolio. Design Redmi Indonesia product roadmap, pricing strategy, sales campaigns, channel strategy and new product launch plans. Lead Redmi Go-To-Market strategy, sales, product lifecycle.
• Drove Redmi’s market share in entry level smartphones 2X from 13% in Q2 2022 to 28% Q2 2024. Redmi’s 60%+ of Xiaomi total sales volume key in making Xiaomi #1 ranked smartphone brand in Indonesia Q2 2024 with 20% market share
• Led record breaking launches Redmi 12, Redmi 13C. Redmi 13C Indonesia globally #1 selling country in Xiaomi, 3X sales vs predecessor, among top 3 selling phones in Indonesia. Redmi 12 2X+ sales vs predecessor model.
• Designed a market intelligence tracker identifying incoming competitor products 60 days before launch date. Directed intelligence tracking and sharing between offline/online sales, R&D, marketing, government relations teams.
• Created a sales forecasting process to generate multiple sales scenarios and collaborated with sales, factory and supply chain departments to incorporate market uncertainty in product planning, bridge product demand and supply constraints.
• Built a company-wide project management system for new product launches, facilitating co-ordination between 10+ teams (Marketing, Retail, Regional and Channel Sales, GTM, Product and Tech, Supply Chain, After Sales) on 150+ sub projects.
• Annual Outstanding Performer 2023 (Indonesia), Promoted in 2024, Top Performer Redmi Series 2024 H1 (Global GTM)

Mar 2021 – Jul 2022 · 1 yr 4 mos

• Product Growth: 500 million+ daily views, User Engagement +100 seconds average video duration, User D2 Retention >65%
• Product Strategy: Set up internal thinktank to assess competition landscape, track and predict movements in key metrics like DAU, Retention. Translate market intelligence into actionable product and business strategies.
• Set up foundation for AI recommendations system and content moderation using content tagging framework.
• Business Intelligence: Set up data tracking and analytics dashboards, extract insights from content performance data
• Business Development: Secure 20+ partners to optimize quality and costs of content supply, Successfully lead a deal to acquire top Indian music labels content
• Social Media & Marketing: Zero to 200K+ Insta followers
• Leadership: Grow and mentor 5+ new team leaders. Define SOPs for technical/analytical tasks.

Mar 2020 – Mar 2021 · 1 yr

Sep 2018 – Feb 2020 · 1 yr 5 mos · Beijing, China

• Led license acquisition at fintech startup. Worked with founders on market entry and navigating global regulatory landscapes.