Paul Gerrard — Product Engineer
Original IP Development | Cinematic World Design | Franchise-Scale Visual Strategy. Franchise IP Architect and cinematic worldbuilder with over 20 years shaping major entertainment properties across film and AAA games.His work includes Call of Duty, Indiana Jones 5, TMNT, Halo, Dungeons & Dragons, Hellboy, Wrath of the Titans, His Dark Materials and more — contributing to globally recognised franchises at scale. Paul develops original, production-ready IP designed for adaptation. His process merges worldbuilding, visual strategy and narrative tone into a unified framework — creating universes that feel commercially viable from day one. Not just images, but fully realised worlds with internal logic, atmosphere and franchise depth. He works closely with directors, writers and studio teams to translate early concepts into cohesive visual identities that secure buy-in, attract funding and anchor long-term development.Whether shaping the DNA of a new property or refining an existing franchise direction, his focus remains consistent: clarity, scale and cinematic impact.Selective collaborations. Get in touch
Stackforce AI infers this person is a creative leader in the entertainment industry, specializing in visual strategy and worldbuilding for film and games.
Location: Sleights, England, United Kingdom
Experience: 24 yrs 11 mos
Skills
- Concept Art
- Art Direction
- Art Marketing
- Creature Design
- Intellectual Property Law
Career Highlights
- 20+ years in franchise IP development
- Expert in cinematic world design
- Led character design for major franchises
Work Experience
NOVAQUARD GAMES
Senior Artist AAA game. (1 mo)
Ubisoft
Marketing Artist (1 mo)
Under NDA
Creature Designer (2 mos)
Studio Gerrard LTD
Author / creator of The Wound Codex (3 mos)
CLIENT ( under NDA )
Pitch-dev artist (1 yr 3 mos)
Career Break
Career transition (8 mos)
Activision
Senior Character and brand concept Artist (1 yr 1 mo)
Warner Bros. Entertainment
EVIL DEAD RISE - CONCEPT ARTIST (2 mos)
Jilin Animation Institute
Art Director (1 yr 10 mos)
Art Director - CG animated movie. (1 yr 6 mos)
Lucasfilm
INDIANA JONES 5 : SENIOR PROP CONCEPT ARTIST (1 yr 1 mo)
Paramount Pictures
Concept Artist : Dungeons and Dragons Movie (4 mos)
Dungeons and Dragon - Movie. Senior Concept artist. (1 yr 7 mos)
Studio Gerrard LTD
PLANET OF THE SIX SWORDS - TV SHOW - GRAPHIC NOVEL - CREATOR (3 yrs 2 mos)
Anton
HIS DARK MATERIALS - CONCEPT ARTIST (7 mos)
ALTERED STRANGER PICTURES LIMITED
Film Director (1 yr 11 mos)
Lionsgate
HELLBOY - COSTUME DESIGNER (11 mos)
Summit Entertainment
ROBIN HOOD - Pitch artist (1 mo)
Sony Pictures Entertainment
Jumanji: Welcome to the Jungle - Concept artist (3 mos)
Showtime Networks Inc.
THE SHANARA CHRONICLES : Senior concept artist (1 yr 8 mos)
Summit Entertainment
GODS OF EGYPT - PITCH ARTIST (2 mos)
Halo Studios
HALO WARS - GAME - Concept artist (1 yr)
Studio Gerrard Ltd
LADY GAGA - SET DESIGN (3 mos)
HELLRAISER ORIGINS - CREATOR (1 yr 2 mos)
Production Designer and Concept Artist (8 yrs 7 mos)
Legendary Entertainment
SEVENTH SON - CONCEPT ARIST (1 yr 9 mos)
Paramount Pictures
TMNT - MOVIE - Character designer (11 mos)
Warner Bros. Entertainment
WRATH OF THE TITANS : CONCEPT ARTIST (9 mos)
Legendary
PARADISE LOST - CG MOVIE - Senior concept artist and matt painter. (2 yrs)
Columbia Pictures
BATTLE LA : MOVIES : lead concept artist (2 yrs 11 mos)
Ubisoft Reflections (Newcastle)
ART DIRECTOR (5 mos)
Art Director (0 mo)
ARTIST (5 yrs 8 mos)
Art Director (9 yrs)
Reflections Interactive
Art Director (6 yrs)
Ness visual technology
Manager (3 yrs 7 mos)