Oct 2024 – Present · 1 yr 7 mos

• I head Engineering for the Meta AI Assistant Apps, Meta’s flagship AI assistant and one of the company’s most ambitious product launches. I led the end-to-end engineering efforts that took the app from concept to launch, defining its architecture, experiences, and technical direction. As the Eng lead, I drove the creation of the core product that now serves as Meta’s frontline AI assistant across platforms, bringing state-of-the-art intelligence to everyday interactions.
• https://about.fb.com/news/2025/04/introducing-meta-ai-app-new-way-access-ai-assistant/

Jan 2022 – Present · 4 yrs 4 mos

• As the Engineering Lead for Instagram's Reels team, my team and I are on a mission to revolutionize short-form video content and make Instagram the world’s best place to share fun videos that inspire people to join in and connect with friends over entertaining content. With Reels being one of the top priorities for Meta, our work is crucial to the success of the company.
• At the forefront of our efforts is an unwavering commitment to offer the simplest and most innovative end-to-end creation and consumption experience. With our IG Camera team, we are constantly developing new features and tooling to help users richly express themselves while greatly reducing barriers to creation.
• Our Entertainment team is dedicated to growing the production and consumption of short-form video (SFV) through strategic investments that inspire people to create content. We are constantly improving the time spent on video chains and investing in a variety of creative initiatives to help all our cohorts, including creators and teens, find resonance with the format and build a following.
• In addition to this, we are also working on a comprehensive Content Strategy to activate our best creators and incentivize them to help grow entertaining content on Instagram. Our goal is to source high-quality content and help it reach a broad audience to drive engagement and inspire more users to consume and create.
• I am responsible for supporting all Engineering efforts for Reels. This includes setting ambitious goals, providing guidance and direction, identifying areas of improvement, and ensuring that our team has the necessary resources and support to deliver high-quality work. By collaborating with other leaders in the company, I ensure that our efforts are aligned with the company's overall strategy and goals.
• Our work is challenging and rewarding, with ample opportunities for growth and development. We’re hiring, so ping me if you’re interested!

Jan 2018 – Feb 2022 · 4 yrs 1 mo · Menlo Park, California

• I lead Engineering for Facebook’s Communities team. My work involves building safe and rewarding communities that are simple and efficient to manage. I am responsible for supporting and leading teams working on Facebook’s strategic priority of communities. Communities are essential for Facebook because they allow people to connect with others who share their interests and passions. Communities enable people to form deeper connections with others and build meaningful relationships, which are fundamental to the success of the Facebook platform.
• My work involves leading teams responsible for building and improving various aspects of Facebook’s community products, such as
• the Identity System (Profile for 2.6+ B people),
• Community Builders (Admin products and features),
• Community Safety, Community Formats, and
• Community Segments and Cohorts.
• Ensuring community safety is a significant priority for Facebook. My team also works on creating several collaborative formats that enable deeper participation and engagement. In support of the top-10 community use cases, my team works on products like Expert identification and badging, Community Fundraisers, Community Shops, and Paid sub-groups for premium content.
• Our team is distributed across Menlo Park, San Francisco, Seattle, and New York City.
• Together, we aim to give people and organizations one consolidated powerful presence on Facebook that offers them a clear identity within and outside of the Facebook app and an organically consolidated community.
• We believe that communities are the backbone of Facebook, and we are committed to building and improving them to help people connect with others who share their interests and passions.

Jul 2014 – Dec 2017 · 3 yrs 5 mos

• As part of Revenue Leadership at Twitter, I head Engineering for the Revenue Platforms organization.
• Revenue Platforms builds the backend services and systems to run our entire revenue product suite end-to-end. Our goal is to ensure that our current $2.5B business runs flawlessly while empowering the revenue org to execute on future product strategy. Working on Ads Serving, Ads Analytics infrastructure, Ads Data Services, Ads Billing and Payments, Forecasting and Revenue Insights, the platforms organization is the engine that powers Twitter's Revenue.
• Apart from delivering on our core mission, I spend my time on Revenue strategy and building high-performing teams.
• As such, the revenue platforms org has the highest revenue-per-engineer across Revenue, and is unique compared to other similar orgs in the industry (ask me how!).
• My current focus is on social and mobile digital advertising space, and I love building massively scalable, reliable, resilient and performant software systems. I am a passionate believer in Twitter's mission, and I help out by finding critical drivers for our business, and building the teams and technology required to achieve our goals.
• If you want to know more, email me at sri@twitter.com. Ask me what we're working on, and why it's exciting to be part of Twitter and Revenue Platforms!
• Before Twitter, I held a variety of jobs at Microsoft, spending most of my time in Bing’s core-search and Ads backend teams. During this time, I helped build several key components of the Search and Ads platforms (see projects section below). Before Bing, I was with the Windows Server division and worked on Server management software. My last assignment at Microsoft was to manage a team of engineers to build and deliver the "Product Ads" feature.

Mar 2014 – Jul 2014 · 4 mos

• I help Twitter make money :-)

Jun 2005 – Mar 2014 · 8 yrs 9 mos · Redmond, WA

• Worked for Microsoft in several positions and projects. Was most recently a Software Development Lead, managing a team of developers. My work at Microsoft is detailed in the Projects Section.