Roopinder Tara

Co-Founder

Novato, California, United States21 yrs experience

Key Highlights

Established innovative publishing infrastructure for engineering.com.
Grew CAD division revenue from $12M to $20M at IMSI.
Tripled student enrollment in design and engineering courses.

Stackforce AI infers this person is a SaaS content management expert with a strong background in engineering and publishing.

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Skills

Core Skills

Content Management

Other Skills

Google AnalyticsContent StrategyEditorial ManagementQuality AssuranceCADCAD/CAMAgile MethodologiesEngineering3DPowerPointProduct DevelopmentProduct MarketingMarketing StrategyNew Business DevelopmentNetworking

About

With solid background in content management, talent development, and business transformation. I am known for assessing customers’ needs relating to publication, content, marketing, and brand image optimization, offering appropriate solutions and strategies. One of my core expertise is to hire, build, train, and develop editorial as well as other teams to achieve short/long-range organizational objectives. I am well versed in recommending editorial product through assessment of a business' content needs. I am an articulate communicator with proven history of building strong relationships with multi-disciplinary functions, editors, and stakeholders. Below are the highlights of what I accomplished: • Established a publishing infrastructure as well as author CRM system with automated call-for-author service for engineering.com to match writers and authors to make a system close to an Uber of publishing. • Launched and managed sponsored website (EngineersRule.com), the largest ever single contract. • Earned worldwide recognition from industry press as well as analysts and grew CAD division from $12M to $20M while at International Microcomputer Software Incorporated (IMSI). • Assessed the need and revamped the Miller Freeman, Inc.’s magazine as well as website and connected with world-class authors. • Program director and Professor of Design and Engineering, teaching courses in 3D, programing, and visualization courses at Northampton Community College that tripled the number of students, classes, and instructors.

Experience

Engtechnica

Founder, President, Editor in Chief

Sep 2024 – Present · 1 yr 7 mos · San Francisco Bay Area · On-site

Full time content development, including writing articles, and commissioning authors.

Wtwh media llc

Executive Editor

Jan 2024 – Sep 2024 · 8 mos · San Francisco Bay Area · Remote

Editor responsible for content about design software in engineering.com and Design World, a WTWH publication.

Engineering.com

Director of Content

Apr 2015 – Sep 2024 · 9 yrs 5 mos · San Francisco Bay Area

In my role as Director of Content, I oversee staff members and 500 expert contributors for the site, producing up to 2000 articles and videos annually. I ensure coverage of all subject areas involving technologies related to design software, electronics, computer hardware, 3D printing, autonomous vehicle, IoT, and AR/VR and more. I have boosted sponsored content into highest growth business while maintaining the balance between customers' needs and editorial integrity.
My key contributions include:
Increased research-based activities that improved company's reputation in research along with publishing.
Developed system to evaluate article performance with weighted Google analytics data for issuance of regular article reports.
Boosted traffic by 50% for a leading site (with two million followers) in all publications within the industry through improved relevance, currency, usefulness, and quality of articles/videos.
Devised publishing procedures with a system of copy and tech editors, while professionalizing the editorial team to maintain quality at high volume.

Innovate3d

CEO

Feb 2011 – Dec 2013 · 2 yrs 10 mos

Innovate3D is a non-profit organization that helps people with ideas realize their dream by providing technical expertise and tools to turn their ideas into patent drawings, 3D computer models or working model.
We employ engineers and machinists who might be having trouble getting jobs in hard hit areas of the US. Our first US service location will be in Detroit.
We helping innovators help themselves by helping others.
Innovate3D is funded by a consortium of 3D technology vendors.

Tenlinks

Founder, CEO, Editor in Chief

Feb 1999 – Apr 2015 · 16 yrs 2 mos · Novato, California

In my role as CEO and Editor in Chief, I managed and steered the fast-growing online publishing business by hiring editorial, sales, and marketing staff members. I set and led business direction to become number one online directory for engineers and businesses, boosting business growth of the company that thrived in post internet economy.
My key contributions include:
Gained recognition as the first mover online in industry.
Set and achieved milestones for sustainable business growth via enhanced customer engagement, company's image, and service quality.

Imsi

General Manager

Jun 1998 – Jul 1999 · 1 yr 1 mo

Directed product teams for marketing, development, PR, creative, and documentation. Aligned and steered efforts of U.S.-based and offshore personnel from Russia, India, and Canada.

Miller freeman

Editor In Chief

Jul 1996 – Jun 1998 · 1 yr 11 mos · San Francisco Bay Area

Streamlined day-to-day activities and tasks by leading and guiding editorial and production staff personnel, while organizing conferences and promotional events. Identified and fulfilled the needs of readers by improving the magazine resulting in growing readership to number one design software print publication, maintaining CADENCE as a top contributor in 70 magazine portfolio. Presided over several Editors’ Choice Award ceremonies.