Avtar Ram Singh — VP of Engineering

With work experience from an array of fields including digital and social media marketing, business intelligence, strategy, content marketing, website design and development, editorial and data analytics - I've been exposed to a variety of business types and ideologies in a number of culturally contrasting environments. I currently lead services marketing for Apple across Southeast Asia and India for all lines of business. I used to lead strategic thinking in digital and performance marketing for clients at FALCON across our markets. I was in-charge of ensuring that our strategy and approach to digital marketing for clients was tailored to lead to direct business results in the most efficient way possible, without sacrificing the customer experience or brand standards. I ran the award-winning social team at Publicis Singapore for close to three years, and was in charge of ensuring that Publicis produces work that is engaging, on-brand and aims to hit business goals and targets for our clients. We helped our clients achieve greater sales and revenue, educate the market, sell more products and services, stay top-of-mind in the market, or generate conversations around the brand. By coupling data with insights that drives creativity, we created innovative and engaging work in the digital space for our clients locally, regionally and on a global scale. Brands I've Worked With: Accor, P&G, Scoot, Robinsons, AXA, UBS, Nikon, Audi, Millennium & Copthorne Hotels, OCBC Bank, MegaZip, BreadTalk, Sadia, Health Promotion Board, China Eastern Airlines, Vicks, Oral-B, Sofitel, Pullman Hotels, Nespresso, Mead Johnson, Ministry of Manpower, Sony, Samsung, Motul, Pizza Hut, HBO, Wine Connection, Klook, Singapore Zoo, Canon. Specialties: Business Consulting, Social Media Strategy, Content Marketing and Content Strategy, Marketing and Advertising Strategy, Market Research and Analysis, Business Growth Mapping, Data Analysis and Interpretation, Internet Technologies, Website Management, Website Design and Development, Data Modelling, Business Development and Storytelling Design.

Stackforce AI infers this person is a seasoned marketing leader in the tech and digital media sectors.

Location: Singapore, Singapore

Experience: 14 yrs 8 mos

Career Highlights

Led award-winning social team at Publicis Singapore.
Expert in digital marketing strategies across diverse industries.
Currently heading international marketing for Apple.

Work Experience

Apple

Head of International Marketing - App Store, Apple Arcade & Games (3 mos)

Business Lead - Southeast Asia, Apple Podcasts (2 yrs 2 mos)

Interim Marketing Lead - International, App Store (8 mos)

Head of Marketing - Southeast Asia, Content & Services (6 yrs 7 mos)

Falcon Agency

Head of Strategy (1 yr 8 mos)

Publicis

Head of Social (1 yr 8 mos)

Senior Manager - Social Media & Content (9 mos)

Circus Social, Ogilvy & Mather

Digital Marketing Manager (1 yr 11 mos)

Lazada & Zalora, Rocket Internet

Content Strategist (11 mos)

International Data Corporation

Market Analyst (11 mos)

Education

BCA at PESIT

ISC at Progressive Education

MBA at iLEAD School of Business

Avtar Ram Singh

VP of Engineering

Singapore, Singapore14 yrs 8 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led award-winning social team at Publicis Singapore.
Expert in digital marketing strategies across diverse industries.
Currently heading international marketing for Apple.

Stackforce AI infers this person is a seasoned marketing leader in the tech and digital media sectors.

Contact

Skills

Other Skills

Marketing ManagementOnline AdvertisingCustomer InsightE-commerceContent WritingContent ManagementResearchCompetitive AnalysisMarket AnalysisQualitative ResearchWeb Content Management

About

Experience

Apple

4 roles

Head of International Marketing - App Store, Apple Arcade & Games

Promoted

Jan 2026 – Present · 3 mos · Singapore

For over a decade, the App Store has proved to be a safe and trusted place to discover and download apps. But the App Store is more than just a storefront — it’s an innovative destination focused on bringing you amazing experiences. And a big part of those experiences is ensuring that the apps we offer are held to the highest standards for privacy, security and content. All designed to help you discover your next favourite app with confidence.
Apple Arcade gives you unlimited, uninterrupted access to the games you love. Brain teasers, magical quests, endless runners, action-packed sports, beloved classics and more — with amazing new releases and updates added all the time. It’s the most fun place on your phone, ready to enjoy whenever and wherever.
The Apple Games app puts all your games from the App Store and Apple Arcade in one place. Get personalised recommendations based on what you and your friends are playing. Play head-to-head or compete in solo challenges. Catch in-game events and see your friends’ latest achievements. And you can even connect a controller to get the most out of each game.
At Apple’s Worldwide Developers Conference (WWDC), Apple unveiled Apple Games, an all-new destination designed to help players jump back into the games they love, find their next favourite, and have more fun with friends, turning even single-player games into shared experiences. The Games app makes it easier than ever for players to enjoy all their games in one convenient place and see what’s happening across their games, including major events and updates, so they never miss a moment.

Business Lead - Southeast Asia, Apple Podcasts

May 2022 – Jul 2024 · 2 yrs 2 mos · Singapore

Apple Podcasts is home to the largest and most talked-about collection of programmes across all subjects. From globally recognised names to the most authentic independents, this is a place where every voice matters. And that says it all.
Beyond hearing millions of free programmes, you can also support many of your favourite podcasters with subscriptions. Bonus episodes, ad‑free listening, early access to new programmes and easy access to the archives are a few examples of the premium content subscriptions can unlock.
Apple took podcasts mainstream. With iPod and iTunes, listeners could enjoy thousands of free shows from the best radio stations, news publishers, and independent creators instantly. For more than 15 years, podcasts have informed, entertained, and inspired hundreds of millions of listeners with gripping stories and fresh perspectives. Today, Apple Podcasts is the best place for listeners to discover, enjoy, and support their favourite podcasts, now featuring millions of shows with programming in more than 100 languages. Apple Podcasts is available for free in over 170 countries and regions on iPhone, iPad, iPod touch, Mac, Apple Watch, Apple TV, HomePod and HomePod mini, CarPlay, iTunes on Windows, and other smart speakers and car systems.

Interim Marketing Lead - International, App Store

Jun 2021 – Feb 2022 · 8 mos · Singapore

For over a decade, the App Store has proved to be a safe and trusted place to discover and download apps. But the App Store is more than just a storefront — it’s an innovative destination focused on bringing you amazing experiences. And a big part of those experiences is ensuring that the apps we offer are held to the highest standards for privacy, security and content. Because we offer nearly two million apps — and we want you to feel good about using every single one of them.

Head of Marketing - Southeast Asia, Content & Services

Jun 2019 – Jan 2026 · 6 yrs 7 mos · Singapore

We’re a diverse collection of thinkers and doers, continually reimagining what’s possible to help us all do what we love in new ways. The people who work here have reinvented entire industries with the Mac, iPhone, iPad, and Apple Watch, as well as with services, including iTunes, the App Store, Apple Music, and Apple Pay. And the same innovation that goes into our products also applies to our practices — strengthening our commitment to leave the world better than we found it.

Falcon agency

Head of Strategy

Sep 2017 – May 2019 · 1 yr 8 mos · Singapore

FALCON Agency is a performance-led full service digital agency. We are a team of 50+ marketers, designers and programmers that merge creativity and technology with data and strategy, with the desire to bring a performance and ROI focus to our digital solutions, and operate as a business partner to our clients.
Strategy lead for FALCON's regional presence, in-charge of leading the agency's planning, insights and strategic consulting practice.
Key relationship lead for all our consulting clients, leading conversations around marketing transformation, analytical solutions and performance frameworks.
Working closely with the performance and digital marketing team within FALCON, to ensure high quality output of observations and insights for our clients.
Key point of contact for new business enquiries for the business, and eventual on-boarding of all clients based on a custom-made operations blueprint.
Providing strategic insight and intelligence to clients to help better their digital marketing, optimisation and ways of working to increase ROAS.
Spearheading the process of establishing processes, ways of working and templates for the team to follow to conduct audits, create analytics reports, calendars, content, proposals and recommendations for clients on a local, regional and global level.
Working with agency partners and vendors to expand or optimise the offering of the agency in the social and digital space.
Creating exhaustive social strategy and communication plans for regional and local clients across various verticals.

Publicis

2 roles

Head of Social

Promoted

Dec 2015 – Aug 2017 · 1 yr 8 mos

Publicis Groupe is a French multinational advertising and public relations company, headquartered in Paris, France. Its agencies provide digital and traditional advertising, media services and marketing services to national and multinational clients.
Business lead for the Publicis Communications social media practice in Singapore, in-charge of operations, delivery, client relationship management, hiring and staffing, business development and overall financial health.
Leading the social media team to ensure high quality agency deliverables that meet and exceed the client brief and social strategy.
Providing strategic insight and intelligence to clients to help better their digital and social presence.
Spearheading the process of establishing processes, ways of working and templates for the social team to follow to conduct audits, create analytics reports, calendars, content, proposals and recommendations for clients on a local, regional and global level.
Working with agency partners to expand the offering of the agency in the social and digital space.
Helping brands and new clients establish their presence on platforms online by providing strategic input and guidelines on their social brand persona.
Creating exhaustive social strategy plans for global, regional and local clients across various verticals.
Training the social media team and ensuring that the agency is abreast with all changes across all social media platforms, including media buying and planning.
Responsible for helping the agency and clients stay up to date with the latest changes in the social space, ensuring that the agency tests new content formats on platforms and utilizes ever-changing offerings from social and digital platforms.
Creating new business proposals for social media and content marketing for the agency, leading the business development front for social media.
Assisting in crisis management and communication recommendations for clients.

Senior Manager - Social Media & Content

Feb 2015 – Nov 2015 · 9 mos

Publicis Groupe is a French multinational advertising and public relations company, headquartered in Paris, France. Its agencies provide digital and traditional advertising, media services and marketing services to national and multinational clients.
Helping brands and new clients establish their presence on platforms online by providing strategic input and guidelines on their social brand persona.
Managing online brand and marketing campaigns for clients to increase awareness and visibility of their services and products.
Creating exhaustive content and social strategy plans for global and regional clients across various verticals.
Helping clients migrate across different social platforms
Training the social media team and ensuring that the agency is abreast with all changes across all social media platforms.
Creating new business proposals for social media and content marketing for the agency.
Assisting in crisis management and communication recommendations for clients.

Circus social, ogilvy & mather

Digital Marketing Manager

Mar 2013 – Feb 2015 · 1 yr 11 mos · Singapore

Circus Social is a Singapore-based Ogilvy partner company that specializes in building Social Software for Marketers across the world.
Managing online brand and product campaigns to increase awareness and visibility of the company, its products and services.
Improving the usability, design and conversion rate of the company website and its social platforms.
Creating engaging and informative content for the official website, blog and applications.
Developing and executing digital marketing strategies for corporate social media accounts to increase brand exposure.
Assisting in content creation for custom social software and aiding the development process.
Strategizing and managing all digital advertising campaigns and spend.
Spearheading the company's efforts in terms of SEO, SEM and PPC campaigns.
Improving usability of custom social applications in terms of content and design.
Generating unique and shareable content for Facebook, Twitter, Slideshare, Google+ and LinkedIn.
Management of the company's social media channels in terms of design, content and strategy.
Conceptualizing and creating the company's monthly newsletter.
Responsible for Public Relations, Press Releases and external communication for the company to strike partnerships and establish relations.

Lazada & zalora, rocket internet

Content Strategist

Apr 2012 – Mar 2013 · 11 mos · Singapore

Rocket Internet is the largest, fastest and most successful international online venture builder. They specialize in creating and managing successful online e-commerce websites.
Managing and developing content marketing strategies and campaigns across the South East Asia region.
Supporting the content marketing and visibility push to increase brand awareness on a local as well as worldwide platform through social media channels.
Providing guidance to SEO team leaders across the region in content optimization and page/domain authority on a regular basis.
Drafting and structuring information rich content for various ventures across the South East Asia region ensuring that all content is customized and targeted at particular regions.
Creating content for all venture websites that is SEO optimized to increase their visibility and establish higher page rankings on search engines.
Leading the venture blogs and managing their design, layout and structure as well as their back-end functionality to affirm that they function as powerful content management systems.
Developing and managing content partnerships with popular and interaction heavy websites and portals on a worldwide level.

International data corporation

Market Analyst

Apr 2011 – Mar 2012 · 11 mos · Bangkok, Thailand

IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets of the world.
Tracked and analyzed the printer consumables market of Australia and New Zealand in addition to the large format printer market of New Zealand.
Based on market coverage, interviews with key players in the industry and thorough analysis, created in-depth reports and presentations for corporate clients.
Provided strategic advice and customer insight to clients on a regular basis to increase their visibility in the market and push products through channels.
Managed and provided support and analysis for consulting projects that were delivered on a worldwide level by the organization.
Integral part of client engagement and retention, ensured that clients and partners were satisfied with the quality of research and reports being delivered.
Responsible for Business Development and forming Strategic Alliances in the ANZ region, actively sought out new clients and partners and was the main point of contact.
Won an award for collaboration in consulting projects in my first quarter and an award for excellence in customer retention in my third quarter with the company.