Alessandra (Prof) Priante

CEO

Rome, Latium, Italy27 yrs 10 mos experience
Highly Stable

Key Highlights

  • Led strategic initiatives for Italian tourism sustainability.
  • Fluent in six languages, enhancing international relations.
  • Proven track record in managing high-level partnerships.
Stackforce AI infers this person is a Cultural Diplomacy and Tourism Management expert with extensive international relations experience.

Contact

Skills

Core Skills

Strategic LeadershipTourism ManagementResearchEducational LeadershipLeadership DevelopmentInternational RelationsPublic PolicyCultural DiplomacyFinancial Analysis

Other Skills

Lavoro di squadraDelegaGestione profitti e perditePianificazione strategicaPartnership strategicheMusicaCostruzione di relazioniNew business developmentResearch FellowAcademic AchievementLeadershipCorporate StrategyPolicy AnalysisInnovative ManagementBusiness Development

About

As President of the newly formed Italian Tourism Board, ENIT SpA, I am leading the team to redesign the long term strategy for the operational body of the Ministry of Tourism, along the lines of sustainability, inclusion, diversification, effectiveness, through digital transformation, widespread training, focused and innovative narrative, product development and market intelligence. I am also charged with restructuring the international network of the Tourism Board and contribute to its international positioning, aiming at reaching the highest levels of the global chart of tourism in all aspects. Previously Director for Europe at UNWTO, I led the vision and strategy for promoting a responsible, sustainable, and universally accessible tourism in the region, supporting the leadership and development of our member states. With over four years of experience in this role, I have coordinated a team of experts and introduced innovative practices that have enhanced the value proposition and impact of UNWTO's mandate and activities in Europe. I have a strong academic background and an Executive MBA from LUISS Business School, as well as a European Master in Audiovisual Management and a Bachelor Degree in Business Administration from Bocconi University. I have developed a solid and recognized competence in strategy, finance, management, communication, and international relations, as well as a deep knowledge of the tourism sector and its challenges and opportunities. I am fluent in six languages, including English, French, and Arabic, and have a proven track record of successful negotiations, partnerships, and fund raising at national and international levels. I am motivated by the mission and values of UNWTO and the opportunity to make a positive impact for the tourism industry and the society.

Experience

Enit – italian national tourist board

President of ENIT SpA

Mar 2024Present · 2 yrs 1 mo · Rome, Latium, Italy · On-site

Lavoro di squadraDelegaGestione profitti e perditePianificazione strategicaPartnership strategicheMusica+4

Luiss guido carli university

Research Fellowship - Centro di Ricerca in Strategic Change "Franco Fontana"

Feb 2024Present · 2 yrs 2 mos · Rome, Latium, Italy · Hybrid

Lavoro di squadraResearch FellowEducational LeadershipCostruzione di relazioniAcademic AchievementLeadership+2

World tourism organization (unwto)

DIRECTOR - Regional Department for Europe

Nov 2019Mar 2024 · 4 yrs 4 mos · Greater Madrid Metropolitan Area

  • Designs the strategy for the Regional Department of Europe.
  • Coordinates the implementation of the UNWTO General Programme of Work in the European region, makes recommendation on new areas of research and activities based on the priorities of the region;
  • Serves as Secretary of the Regional Commission meetings, developing all working documents; assisting the Chairman and coordinating the implementation of the decision of CEU meetings.
  • Organizes and participates in events in the Europe region and conducts workshops and seminars on assigned topics/activities;
  • Manages the Department, guaranteeing the reach of internal KPIs, ensuring growth and learning experiences for staff, non staff and interns who are part of the team of Europe.
  • Supports public information activities of the department and provides routine technical information to the general public, stakeholders and partners; coordinates the promotion of the presence of the Organization in the European region;
  • Represents the Organization in senior level contacts with national authorities, media, private sector representatives and universities on general tourism policy issues and trends as well as on specific areas of the programme of work to highlight UNWTO achievements and potential areas of collaboration;
  • Actively keeps stakeholders informed of relevant issues within the region to support targeted interventions in all UNWTO related areas of activities.
  • Strengthens the UNWTO’s reputation both among Member States and Private sector at large, contributing to the overall wellbeing of the organization, both in content and financially;
  • Ensures satisfactory reach to private entities to be able to contribute to the development of activities, both in terms of sponsorship and voluntary contributions;
  • Fosters innovation within the organization both with regards to the management methods and to the working culture, nurturing a climate of collaboration and shared values towards the achievement of common goals.
International RelationsStrategic LeadershipLavoro di squadraPolicy AnalysisDelegaGestione profitti e perdite+7

Luiss business school

Adjunct Professor

Dec 2018Present · 7 yrs 4 mos · Milan, Lombardy, Italy

Lavoro di squadraLeadership DevelopmentCostruzione di relazioni

Ministero delle politiche agricole alimentari, forestali e del turismo

Head of International Relations and Protocol - Tourism Policies

Sep 2018Oct 2019 · 1 yr 1 mo · Rome, Latium, Italy · On-site

  • In charge of managing all international relations of the Ministry of Agricultural, Food and Forestry Policies and Tourism, with special focus on tourism.
  • Member of the transition team for the creation of the new Department of Tourism at MiPAAFT
International RelationsLavoro di squadraPublic PolicyDelegaPianificazione strategicaPartnership strategiche+4

10 volte meglio

Candidata alla Camera dei Deputati - Collegio Uninominale l'Aquila - Marsica

Feb 2018Mar 2018 · 1 mo · Rome

Musica elettronicaLavoro di squadraDelegaGestione profitti e perditePianificazione strategicaPartnership strategiche+4

Ministero dei beni e delle attività culturali e del turismo

Head of International Relations for Tourism Policy (UNWTO, OECD, EUROPE)

Mar 2015Aug 2018 · 3 yrs 5 mos · Rome, Latium, Italy

  • In charge of strategy and implementation for international relations in tourism. Designated representative of Italy in UNWTO and OECD. National Focal Point for the EUSAIR strategy and in charge of European relations. Focus on sustainable tourism, cultural itineraries, competitiveness and quality, re-shaping and re-definition of the role of the Ministry of Culture and Tourism with regards to policy making at a national and international level. Restructuring of the data collection system for tourism and design of a new national research and analysis policy and structure.
Lavoro di squadraDelegaPianificazione strategicaPartnership strategicheLeadership DevelopmentCostruzione di relazioni+1

Ministry of foreign affairs of italy

Cultural Expert for the Gulf Area - Diplomatic Representative (UAE, Qatar, Oman, Kuwait, Bahrein)

Oct 2010Oct 2014 · 4 yrs · Abu Dhabi, Dubai, Sharjah, Manama, Kuwait City, Doha, Muscat

  • The role assigned featured a direct responsibility for the promotion of Italian Culture and Education in the Gulf Region, overviewing and implementing cultural promotion policies and initiatives in UAE and the neighbouring Gulf Countries, supporting the work of the local diplomatic reps.
  • Main responsibilities, tasks and achievements
  • Design and implementation of strategy for the above
  • In charge of organising Italian events with local Institutions and Communities
  • Network and connections between Academic entities in the Gulf Regions and those in Italy
  • Building bridges between Italy and the Gulf Countries, opening doors to local cultural expressions in Italy
  • Design and implementation of the first official Italian Language School in the Gulf.
  • Network and connection with local Cultural Institutions
  • Fundraising for cultural activities among Italian and non Italian companies
  • Organized over 15 cultural events in the Gulf Countries, focused on art, cinema, music, lifestyle.
Musica elettronicaLavoro di squadraDelegaGestione profitti e perditePianificazione strategicaPartnership strategiche+4

Ministry of culture, italy

Diplomatic Representative for Eurimages and Media

Mar 2009Mar 2015 · 6 yrs · Greater Strasbourg Metropolitan Area

  • Diplomatic Representative at the Council of Europe and the European Commission for the two Funds for Audiovisual: Eurimages (audiovisual coproductions) and Media - European Commission (various programmes).
  • Have received the role of Vice President of Eurimages for 2 years and have been part of several study groups for the ammelioration of the functions of the Fund.
Musica elettronicaLavoro di squadraDelegaGestione profitti e perditePianificazione strategicaPartnership strategiche+5

Ministero dei beni e delle attività culturali e del turismo

2 roles

Director of the Research and Studies Unit - International Relations

May 2004Sep 2010 · 6 yrs 4 mos · Rome, Latium, Italy

  • Main responsibilities, tasks and achievements:
  • implementation and management of the Tax Credit/Shelter scheme for films: support to Ministry of Culture and Ministry of Finance
  • design, implementation and management of the Reference System for public financing for films: support to the Ministry of Culture for project financing.
  • creation of first most comprehensive database of the Italian audiovisual industry;
  • Set-up of analysis of the main issues affecting the Italian audiovisual industry and creation of various studies on the different subjects.
  • Publication of various sector studies
  • Co-founder of EFARN, the first European lobby of Researchers in Europe.
  • Co-founder and manager of the Permanent Observatory on digital cultural content consumption: the first intercultural and trans-segment project (involving the publishing, music and audiovisual industry) in Europe.
  • Participation in the first THINK TANK on European Film Policy: member of the Advisory Board and seminar host.
  • The task featured management and coordination of a group of 9 junior analysts, design and preparation of sector publications, the definition of a communication strategy and the preparation of industry related events (e.g. conferences, and events for presentation of its own studies, etc).
  • Development of cultural bridges with the Middle East.
  • Dubai International Film festival 2008 - Project manager for the IN FOCUS on ITALY - Head of mission, guided by the Vice Minister for Culture, Hon. Francesco Giro. Italian Films, Exhibitions and Music were elements of the 5 days focus on Italian culture
  • Supporter for the design of a cultural protocol between UAE and Italy, with special emphasis on art, literature and audiovisual
  • Organiser of the World Forum on Finance an Strategies – Focus on Europe and Middle East.
  • Countries with strong personal relations: UAE, Kuwait, Bahrain, Lebanon and Jordan.
  • Advisor for the Royal Jordanian Film Commission for the establishment of the Film Fund
Musica elettronicaLavoro di squadraDelegaGestione profitti e perditePianificazione strategicaPartnership strategiche+4

Advisor for International Affairs

Sep 2002Dec 2003 · 1 yr 3 mos · Rome

  • Main responsibilities, tasks and achievements:
  • Management of international Agreements on Co-production and, most of all, Co-distribution with Countries like, Spain, India and Russia.
  • Set-up and management of the lobby of the European Film Agency’s Directors Group (EFADs).
  • Work on the Unesco Convention regarding cultural diversity;
  • Relations Manager with the European Union for the monitoring of the implementation of related Directives in the field of administration of public funding for the audiovisual industry.
  • Organisation, participation and supervision of several international events, from the most important Film Festivals (Berlin, Cannes, Annecy, Rio de Janeiro, FIMO - Toulouse) to Ministerial meetings (Meeting of Ministers of Culture belonging to AIA – Adriatic Ionic Initiative) and International Institutional encounters; Organisation and creation of content for events related to the semester of Italian Presidency of European Union.
  • Preparation of a study on a new law for cinema and tax shelter scheme to be applied in the Country.
  • The task has also comprised monitoring and updating the institutional website.
Lavoro di squadraDelegaPianificazione strategicaPartnership strategicheMusicaCostruzione di relazioni+2

Istituto mnemosyne

Senior Project Manager - International

Feb 2000Oct 2002 · 2 yrs 8 mos · Rome, Latium, Italy

  • Responsible for “Asiaticafilmmediale”: a cultural exchange project from/to Asia which featured the realization of a portal and several events (film festivals).
  • All projects involved national Ministries and municipalities and Government diplomatic representatives of most of the countries in South-East Asia (India, Sri Lanka, Singapore, Taiwan, Japan, South Korea, etc). Main tasks focus primarily in the financial and administrative area in terms of:
  • responsibility for budgeting activity;
  • finance & administration;
  • reporting for internal use and institutional financiers;
  • investment counselling for national and international partners;
  • Other tasks in the marketing area comprise:
  • definition and implementation of sponsorship policies;
  • management of direct marketing leverages, definition and implementation of above the line and below the line initiatives;
  • management of institutional and international relations;
  • web-marketing: market researches (both on a macro level and micro one); objectives definition; design, customization and sale of web advertising opportunities, customer relationships management; maximisation of ad revenues.
Lavoro di squadraDelegaPianificazione strategicaPartnership strategicheMusicaCostruzione di relazioni+2

Abn amro bank n.v.

Junior Financial Analyst & Corporate Communications

Nov 1998Jan 2000 · 1 yr 2 mos · Milan, Lombardy, Italy

  • Roles and Responsibilities
  • Junior Analyst in Corporate Finance Sector
  • Member of evaluation teams for specific financial operations (acquisition of Banca di Roma, various M&A operations);
  • Corporate Communications officer for financial operations;
  • Financial analyst for utilities sector analysis.
Musica elettronicaLavoro di squadraDelegaGestione profitti e perditePianificazione strategicaMusica+3

Science and technology park

Project and Marketing Manager - International Relations

Oct 1997Oct 1998 · 1 yr · Terni, Umbria, Italy

  • Responsible for the project "European Academy of Special Effects (EASE)" directed by Maestro Carlo Rambaldi (Academy Award winner for King Kong, E.T. and Alien). The assignment has focused on the marketing and the financial/administrative aspects of the project. Main tasks included:
  • Supporting the organization and implementation of the project in the national/international vocational training environment;
  • Representing and promoting the EASE at several major events both national and international;
  • Monitoring the budget-report activity
Lavoro di squadraDelegaFinancial Analysis

Education

Luiss Guido Carli University

Executive MBA — Emba

Jan 2016Jan 2017

European Master in Audiovisual Management

Master's degree — International Audiovisual Management

Jan 1996Jan 1997

Università Bocconi

Bachelor Degree in Business Administration - International Management and Strategies — Business Administration Course (4 years) - International Enterpreneurialship (concentration)

Jan 1990Jan 1995

Liceo Classico "C.G. Tacito"

High School/Secondary Diplomas and Certificates — High School/Secondary Diplomas and Certificates

Jan 1984Jan 1989

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