Bhairavi Jhaveri

Business Development Executive

London, England, United Kingdom18 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in crafting impactful communications strategies.
Proven track record in stakeholder management.
Extensive experience in B2B and B2C communications.

Stackforce AI infers this person is a B2B and B2C communications expert with a strong focus on media relations and strategic messaging.

Contact

Skills

Core Skills

External CommunicationsStakeholder ManagementPublic RelationsMedia RelationsCrisis ManagementCorporate CommunicationsWriting

Other Skills

Agency Relationship ManagementCommunicationStorytellingMessage DevelopmentContent StrategyCreative WritingCreative StrategySocial MediaEditingJournalismBloggingCopy EditingCopywritingDigital MediaSocial Media Marketing

About

Over the past decade, I've leveraged my extensive experience in communications and journalism to consistently build and implement impactful communications strategies for B2B and B2C technology companies including LinkedIn and X (formerly Twitter). My journalistic background, encompassing 8+ years as a Features Writer in India with experience across broadsheets, tabloids, and magazines, has honed my ability to understand the unique intricacies of the media landscape and to shape messaging with a nuanced editorial perspective. Presently, I spearhead communications for LinkedIn’s Ads business across EMEA and Latin America, dedicated to crafting compelling narratives that resonate effectively across diverse markets.

Experience

3 roles

LMS Communications Lead, EMEA & LATAM

Promoted

Apr 2022 – Present · 3 yrs 11 mos

Building LinkedIn Ads’ footprint in core and growth markets across EMEAL through a proactive, strategic, and scalable comms strategy.
Implementing new ideas and driving ~200+ pieces of coverage annually for the business line.
Supporting business growth by spotlighting customer success through an earned media strategy.
Comms co-lead for LinkedIn’s partnership with the Cannes Lions International Festival of Creativity, with a focus on building a media narrative and PR tactics for our market research (The B2B Marketing Benchmark), executive key notes, and the Creative B2B Lions award.
Proactively building the external profile of key stakeholders by providing support for customer comms, on-platform posts, and prep for media interviews.

External CommunicationsStakeholder ManagementAgency Relationship ManagementCommunicationWritingStorytelling+19

India Communications Lead

Promoted

Apr 2020 – Apr 2022 · 2 yrs

Demonstrated LinkedIn’s value for professionals, advertisers, and recruiters through a proactive comms strategy in LinkedIn’s fastest-growing market in terms of member base.
Built and implemented a tailored comms strategy for the pandemic and post-pandemic environment, with a focus on trust and issues management as a result of increased engagement on platform.
Key member of the India Leadership team; and provided strategic counsel to the India Country Manager on business reputation decisions.
Invested in stakeholder management and built external reputation through an executive comms strategy for the new Country Manager.

External CommunicationsStakeholder ManagementCommunicationCrisis Management

Communications Manager, India

Oct 2017 – Apr 2020 · 2 yrs 6 mos

Supported the India Comms Head to plan and implement the India Comms programme that was split between 65% consumer and 35% B2B.
Set up and managed a new agency team, and invested in hands-on agency education to uplevel output.

External CommunicationsAgency Relationship Management

Twitter

Corporate Communications Manager, India

Jun 2015 – Dec 2016 · 1 yr 6 mos · Mumbai Metropolitan Region

Strategised and implemented a proactive comms strategy to support the growth of the platform, and spotlight key partnerships across sports, entertainment, and government verticals, and the value it was driving for advertisers.
Built a strong consumer strategy to make X - a cultural zeitgeist - a part of the daily news cycle by capitalising on ‘breaking news’ shared by top accounts exclusively on the platform, and key global and local campaigns such as ‘Year on Twitter’, and ‘Every Character Matters’.
Devised new partnerships such as ‘Twitter Brand Index’, a monthly advertiser index based on X’s engagement data, with The Economic Times Brand Equity.
Invested in nurturing media relations with top editors across the country to tell agenda-setting stories of X’s evolution in India and the conversations that were shaping the country.

Corporate CommunicationsMedia Relations

Vogue

Freelance Writer and Content Consultant

Apr 2012 – Jun 2015 · 3 yrs 2 mos · Mumbai Metropolitan Region

Contributed feature stories across publications including Vogue India, Hindustan Times Brunch, Grazia, Mumbai Mirror, and Open.
Spearheaded multiple content and branding projects for start-ups, websites, restaurants, and communication firms such as MSL India.

WritingContent Strategy

Little big noise

Music PR Consultant

Jul 2011 – Mar 2012 · 8 mos · Mumbai Metropolitan Region

- Music publicity for indie, homegrown artists in India, and for music festivals such as ‘NH7 Weekender’ and ‘Invasion’ (featuring David Guetta).

Public RelationsMedia Relations

Hindustan times

Senior Staff Writer

Dec 2009 – Jun 2011 · 1 yr 6 mos · Mumbai Metropolitan Region

Reportage-focused trend stories for the Sunday features section ‘Think’ that spotlighted trends in music, food, youth, social media, and urban planning, among other topical subjects.
Assisted in production, designing, and sub-editing of the front page of the Sunday edition.

WritingEditing

Mid day

Senior Features Writer and Chief Sub-Editor

Nov 2006 – Aug 2009 · 2 yrs 9 mos

Daily reporting on arts, culture, food, music, and lifestyle stories and feature trends in the city.
Built a strong network of sources in the city, learnt page designing and production, and led the charge on new beats such as ‘Life at Work’.

WritingEditing