Samuel Wong — Co-Founder

With over 15 years of experience as a data analytics leader, I am passionate about driving strategic business decisions by transforming complex datasets into actionable insights. Through my startup, datafying, I provide consulting services that empower organisations to leverage their data effectively, enhancing their decision-making processes. I have worked with renowned brands like Coles, flybuys, Target, Kmart, NAB, and Medibank, helping them deliver highly personalised customer experiences and analytics-driven marketing strategies. I am a disruptor and a natural innovator, constantly exploring new technologies and methodologies to enhance data-driven decision-making. My expertise spans a diverse range of tools and languages, including SQL, R, Python, SAS, Dataiku, Snowflake, and BigQuery, enabling me to lead teams in extracting rich actionable insights that drive measurable positive results. Key Areas of Focus: Analytics-Driven Marketing: I specialise in developing integrated marketing solutions that resonate with customers at every touchpoint in their journey. Predictive Analytics & Machine Learning: My work in propensity modeling and advanced customer segmentation empowers businesses to anticipate customer needs and optimise engagement. Data Visualisation & Storytelling: I leverage the power of storytelling to convey complex insights, ensuring they are accessible and actionable for stakeholders. Senior Stakeholder Management: I excel in managing relationships with senior stakeholders, ensuring alignment between data initiatives and business objectives. My approach is simple: Business Context + Data = Actionable Insights. I am committed to fostering a culture of continuous learning and innovation, mentoring junior analysts, and collaborating cross-functionally to drive data strategy. If you’re looking to discuss analytics-driven marketing or share insights on leveraging analytics for growth, let’s connect! I’m excited to share ideas, learn from others, and explore how we can harness the power of data together. Follow me with 6000+ followers on X/Twitter @samuel_wong_ (also on BlueSky) to join the conversation and learn from my insights!

Stackforce AI infers this person is a data analytics leader with expertise in marketing analytics and customer experience optimization.

Location: Melbourne, Victoria, Australia

Experience: 19 yrs 3 mos