Apr 2021 – Jun 2021 · 2 mos

Jun 2019 – Present · 6 yrs 10 mos

Aug 2018 – May 2019 · 9 mos · New York City Metropolitan Area

• Day-to-day posting/scheduling across platforms (Twitter, FB, IG)
• Produce and create social content that aligned with brand themes utilizing tools like Final Cut Pro and AdobePhotoshop to construct original assets (photos, original videos series, GIFs)
• Copywriting
• Collaborate with senior leads to generate weekly social strategies and execution
• Manage and activate all ad sales content and social campaigns across various platforms while maintaining brand voice

Aug 2017 – Aug 2018 · 1 yr · New York City Metropolitan Area

• Day-to-day posting/scheduling on all platforms (Twitter, FB, IG)
• Produced and created original content that aligned with the brand voice
• Copywriting
• Construct original assets using tools like Final Cut Pro and Adobe Photoshop
• Activate all ad-sales/brand partnership social campaigns

Apr 2016 – Aug 2017 · 1 yr 4 mos · New York

• Had hands in securing a music licensing deal between Facebook and UMG
• Specific focus on social media platforms i.e.: Twitter, Facebook, Instagram
• Enforce UMG’s copyright ownership by combating known pirate sites
• Test and develop our department’s own anti-piracy programs
• Create spreadsheets consisting of daily findings to send to the President of the department
• Specialize in data and analytics
• Brainstorm and create ideas that will make protecting UMG content easier and more effective
• Track and stay up to date with a new album, mixtape or single release

Sep 2015 – Jan 2016 · 4 mos · New York, New York

• Fabricate social media campaigns (Twitter, Snapchat, Instagram, Facebook, Tumblr)
• Fan engagement projects
• Responsible for contacting all digital partners during new release days for placement and compiling screen shots of placement changes and features on popular sites (iTunes, Spotify, Google Play, Amazon, Rdio, Rhapsody, etc.)
• Updating Soundscan reports for Universal artists and other labels to compile a weekly competitive release schedule
• Create playlists for the use of mobile partners (T-Mobile, Samsung)

Jan 2015 – May 2015 · 4 mos

• Creating entire marketing and social media plans for on-the-rise artists to present in “Marketing Madness” for COO Julie Greenwald
• Using BDS and Media Base to compile daily charts to show any shifts in radio spins
• Organizing grids (Excel, Microsoft Office)
• Social Media project execution

Mar 2014 – Jun 2014 · 3 mos

• Using social media to generate audiences for clients
• Pitching to media outlets via phone and e-mail for features on different media platforms
• Creating media lists that consist of well-known media platforms to partner with
• Worked alongside of Publicity Executives at BET Upfronts 2014

Sep 2013 – Dec 2013 · 3 mos