Jan 2026 – Present · 3 mos

• Leading M&A strategy aligned with growth priorities, identifying, evaluating, and executing acquisitions, divestitures, and strategic investments across multiple regions.
• Owning the end-to-end deal lifecycle, from target screening and valuation through due diligence, negotiation, closing, and post-merger integration.
• Acting as a trusted advisor to the CEO, CFO, and Board, providing financial, strategic, and risk assessments to support investment and portfolio decisions.
• Building and managing acquisition pipelines, prioritizing opportunities based on strategic fit, financial return, and execution feasibility.
• Leading financial modeling, valuation, and synergy analysis for transactions, including scenario planning, ROI analysis, and downside risk assessment.
• Coordinating cross-functional deal teams (finance, legal, tax, operations, HR, IT, and external advisors) to ensure seamless execution and governance.
• Negotiating key commercial and financial terms, including purchase price, earn-outs, working capital adjustments, and deal structures.
• Designing and leading post-merger integration programs to capture synergies, align operating models, and ensure business continuity.
• Establishing M&A governance, approval frameworks, and best-practice playbooks to improve deal discipline, speed, and transparency.

Apr 2022 – Dec 2025 · 3 yrs 8 mos

• Chief Financial Officer of Unilever Israel
• Team: 7 direct and 70+ indirect reports
• Member of Israel Board and 1UL Finance Leadership Team
• Key Responsibilities:
• Leading local Finance Team (50+ people) and overseeing local IT team (20+ people)
• Setting financial & strategic direction of the business for consistent and profitable growth
• Ensuring sound decision making and resource allocation processes
• Leading end-to-end financial forecasting; robust insights and data driven decision support
• Net revenue management; setting pricing strategy
• Ensuring proper design and tracking of all budget items
• Timely and accurate financial reporting
• Proactive risk management and value protection
• Coordination of annual compliance audits
• Cash flow management and leading key working capital initiatives
• Legal entity optimization and leading tax projects
• Ensuring record to report, purchase to pay and order to cash processes are properly in place
• Leading technology and business systems optimization & automation related to forecasting, reporting and budgeting
• Building a strong & future fit team with local talent
• Leading Diversity and Inclusion agenda for Finance team

Apr 2019 – Mar 2022 · 2 yrs 11 mos

• Regional Scope : Turkey, North Africa, Middle East, Central Asia, Russia, Israel
• Partnering Turkey Business and NAMET&RUB Cluster Foods & Refreshment Leadership Team
• Member of Turkey and NAMET&RUB Finance Leadership Team
• Key Responsibilities for TR Business (all categories):
• Partnering Turkey Board in cross category value creation and strategy
• Dynamic resource allocation; managing category trade-off's
• End-to-end coordination of S&OP process; ensuring timely and accurate forecasting
• Net revenue management
• Actively leading pricing strategy
• Profitability maximization through all pillars of P&L
• Budget tracking and allocation
• DCF analysis and allocation of capital expenditure
• Supply Chain cost management including transfer pricing
• Competitor analysis, shadow P&L estimations
• Leading key M&A projects, valuation analyses
• Key Responsibilities for NAMET&RUB Foods & Refreshment Business:
• Performance management of the regional business
• Leading target setting for business units & countries
• Coordination of the category strategic plan along with regional VP and marketing teams
• Business case analysis for new launches, re-launches and new platform projects
• Portfolio management and mix optimization
• Leading regional restructuring proposals, organizational change studies and overheads optimization
• Digitization of regional performance management

Nov 2018 – Mar 2019 · 4 mos

May 2018 – Oct 2018 · 5 mos

• Regional Scope : Turkey, North Africa, Middle East, Central Asia, Russia, Israel
• Partnering Turkey Tea & Foods Business and NAMET&RUB Cluster Foods & Refreshment Leadership Team
• Key Responsibilities for TR Tea & Foods Businesses:
• Leading S&OP process; ensuring timely and accurate forecasting
• Dynamic resource allocation; managing category trade-off's
• Net revenue management
• Actively leading pricing strategy
• Profitability maximization through all pillars of P&L
• Budget tracking and allocation
• Key Responsibilities for NAMET&RUB Foods & Refreshment Business:
• Performance management of the regional business
• Coordination of the category strategic plan along with regional VP and marketing teams
• Business case analysis for new launches, re-launches and new platform projects
• Portfolio management and mix optimization

Feb 2017 – Apr 2018 · 1 yr 2 mos

• Regional Scope : Turkey, North Africa, Middle East, Central Asia, Russia, Israel
• Partnering Turkey Tea Business and NAMET&RUB Cluster Tea & Ice Cream Leadership Team
• Key Responsibilities for TR Tea Business:
• Leading S&OP process; ensuring timely and accurate forecasting
• Dynamic resource allocation; managing category trade-off's
• Net revenue management
• Actively leading pricing strategy
• Profitability maximization through all pillars of P&L
• Budget tracking and allocation
• Key Responsibilities for NAMET&RUB Tea & IC Business:
• Performance management of the regional business
• Coordination of the category strategic plan along with regional VP and marketing teams
• Business case analysis for new launches, re-launches and new platform projects
• Portfolio management and mix optimization

Feb 2014 – Jan 2017 · 2 yrs 11 mos

• Full responsibility of Material Cost Forecasting, Production Budgets and Capital Expenditures of Turkey Home Trade including HPC, Foods and Ice Cream (1.2€bn business) along with a team of 15 people, partnering Supply Chain Vice President, Procurement & Factory Directors and Category teams.
• Coordinating monthly material forecasts of all categories
• Budget and Capex Management of 8 factories
• Close Monitoring of saving projects with Procurement, R&D and Supply Chain teams
• DCF Analysis for all Capex projects
• Strategic Plan coordination for end to end costing
• Long Term Strategy works including new factory/line investments
• Motivating the team to achieve KPI targets
• Mentoring and training up junior team members

Aug 2011 – Jan 2014 · 2 yrs 5 mos

• Assistant Finance Manager responsible for Home Care category in Turkey, including 2 main sub categories HouseHold Care and Laundry with 6 brands.
• Business partnering Customer Development, Marketing and Supply Chain teams; performance management reporting to Marketing VP.
• Direct control and coordination of monthly actual and forecast process; including sales planning, detailed cost forecast and marketing budgets.
• Responsibilities such as close monitoring of macroeconomic/business environment, engagement with regional teams on new launch/relaunch projects, conducting cost estimates/DCF analysis, mix optimization, market share analysis, follow up of return on media investment.

Jul 2010 – Jul 2011 · 1 yr

• Finance Specialist responsible for HouseHold Care category in Turkey, Africa, Middle East, Central Eastern Europe and Russia.
• Business partnering Regional Marketing, Supply Chain and R&D teams; performance management reporting to Regional Marketing VP.
• Business case analysis for new launches, realunches and new platform projects.
• Coordination of the category strategic plan along with regional VP and marketing teams.
• Portfolio management and mix optimization of 3 leading brands + local jewels in 15 countries.
• Budget monitoring of brands & people in the regional team.