Oct 2019 – Jan 2020 · 3 mos

• Division: Intra-City Business (IBU)
• Product: 3 Wheeler Commercial Vehicles - Bajaj RE Compact, Maxima Z, Maxima Wider Body and Maxima C
• Project Title: Customer Need Understanding and Communication Development
• Reason: To identify the needs of the existing 3 Wheeler customers in Ahmedabad and build a communication platform around the same to ensure that they remain satisfied customers and considers re-purchase from Bajaj in future
• Key Highlights:
• Creation of a data base for existing 3W BAL customers, alternative ways, after identifying the gaps in the current database collection methods at dealerships, service workshops, auto/MLO stands and CST's
• Interact with existing 3W customers to identify issues faced, study what sort of information they want from Bajaj post the product purchase
• Understand what communication will benefit them from product usage point of view, service point of view and commercial (finance/exchange) point of view or any other generic information
• Develop and suggest new ways of customer communication
• Build a proposal on the suggested communication platform - approach for the same, develop content, prepare cost involved and expected returns

Jun 2019 – Sep 2019 · 3 mos

• Division: Motorcycle (MC)
• Product: Bajaj Platina H-Gear 110cc Bike
• Project Title: To establish a template of key actions required to achieve 10% plus market share in M2 commuter segment through Platina H-Gear, newly launched bike of Bajaj Auto, in the markets of Hubli and Belgaum in Karnataka
• Reason: With the launch of new Platina H Gear 110cc, Bajaj Auto is entering the M2 Segment for the first time hence the launch plan assisted in bringing the Platina H into the consideration set of Splendor customers.
• Key Highlights:
• Interacted with competition bike, Hero's Splendor customers to gather insights on the key reasons for purchase of Splendor, awareness of Platina bikes, reasons for consideration/non - consideration of Platina both in Hubli and Belgaum
• Interacted with old Platina 100cc and 110cc customers of Bajaj to capture insights on triggers for purchase, positives and points on improvement if any
• Introduced the all new Platina H-Gear to both competition and Bajaj customers, gave static and dynamic demonstration of the bike and captured pre and post test ride feedback of the test ride
• Basis the findings obtained from the market research, arrived at a set of recommendations for the launch of Platina H Gear in Hubli and Belgaum
• Devised an SOP for the launch plan and the test ride campaign "Bajaj Platina Ka H Gear Wala Bike De Makhan Jaisa Ride"
• Piloted the project and achieved a retail of 25 bikes each in Hubli and Belgaum in a span of 3 days
• Shot video tutorials for the entire sales pitch demonstration, test ride experience and customer interaction both for showroom walk-ins or outdoor activity area
• Trained the dealership sales staff both in Hubli and Belgaum and shared the video tutorials as the best practice for horizontal deployment across BAL Dealer, ASD’s and branches both in rural and urban areas
• Achievement: Increased the market share in Hubli from 3% to 22% and in Belgaum from 4% to 20%

Jun 2018 – Aug 2018 · 2 mos

• Part of the team responsible for the 8 day induction and acculturation programme for the incoming batch of 2018-20 of 158 students
• Designed and executed team building sessions, knowledge transfer sessions on domain wise group assignments for the batch

Apr 2018 – May 2018 · 1 mo · Gurgaon, India

• Department: Commercial Excellence (Pharmacy Channel Partners)
• Project Title: PharmaC (Pharmacy Connect)
• Project Objectives: To devise highly impactful & best in class Pharmacist’s connect programme that allows conduit for seamless feed forward and backward between GSK and its pharmacy channel partners with the adoption of innovative routes (Digital, Mobile, Face to Face)
• Reason: Create Top of Mind Recall and drive recommendations from pharmacists who are trusted advisers to patients and influencers in prescription switching
• Project Deliverable:
• Programme Calendar with clear timeline on deliverable for 2018
• Content development, training to relevant stake holders & launch
• 100% Coverage of Pharmacists through various activities
• Proper selection of campaigns & adopting cost effective means
• Using the existing GSK Consumer Healthcare sales capability model to drive efficient engagement
• Key Highlights:
• A sample of 150+ pharmacies PAN India was surveyed to assess their current level of engagement with GSK, understand what the competition brands are doing, identify the gaps and devise new best practices
• The scope of the program catered to Product Training, Communication, Voice of the Pharmacist, and Influence the Influencer
• A fictitious character "PhamaG" was devised to be the voice of the program for the pharmacists
• A full fledged calendar was devised on which product of GSKCH to be detailed during which month after rigorous interactions with various brand managers
• Collaborated with digital agency IMI Mobile for the execution of the programme PAN India
• Achievement:
• Worked as a live project for additional three months on the PAN India implementation of the PharmaC program and ensured smooth transition to relevant stakeholders for further execution
• Project received an award from Government of India for ‘Best use of Mobile in Trade Marketing’ at the Making of Developed India Awards for its Pharmacy Connect program called ‘PharmaC'

Jun 2017 – Sep 2017 · 3 mos

• To help in getting media partnerships for IIFT events and ensure that event highlights are communicated to the external world
• To help in development of brochures, posters and other communication material for any student activity at IIFT for online/offline promotion

Aug 2016 – Jun 2017 · 10 mos · Gurgaon, India

• Engaged C-Suite, leadership and client teams to drive business, growth agenda, decision making, marketing plans and strategy within the organisation through data driven business insights and marketing research
• Worked on projects involving market assessment; industry landscape and trends insights; market sizing and forecasting; competitor landscape analysis
• Thought leadership support in form of actionable insights and recommendations around competitive positioning, go-to-market strategies, market analysis, strategic planning and business intelligence to clients across industry verticals.
• Lead the Knowledge Catalyst Program aimed at enhancing the spirit of collaboration among the team members by sharing industry best practices on their respective domains
• Worked with Accenture as contractual employee (Aug’2016 – Dec’ 2016) and then moved on Accenture’s payroll as permanent employee from Jan’2017.

Jun 2014 – Jun 2016 · 2 yrs · Gurgaon

• Associated with business consulting division of one of the largest network OEM vendor for research support which involve analysis, competitive /customer insight activities, execution & delivery of research and consulting projects for the client
• Direct interaction with the client’s executive leadership for presentation content on various global forums on IoT, Big Data, cloud, mobility etc.
• Assisted consultants in evaluating the economic impact and the value creation at stake for business transformation projects driven by technology
• Supported consultants to build business case on economic impact of Unified communication, Cloud computing Service, Data Center, Media Suite, video, audio and web conferencing and Telepresence etc.
• Worked on databases such as Gartner, IDC, Factiva, Thomson One, Capital IQ, Forrester and Kable

Dec 2012 – Jan 2013 · 1 mo · Gurgaon, India

• Trainee, Governance Risk and Compliance Services
• Project: Commercial process review of Tata Power Delhi Distribution Limited (TPDDL)
• Learning: Identified the risks associated with the process and helped add value to the client
• Professional Recognition: Ashish Aul, Partner, KPMG