Apr 2023 – May 2024 · 1 yr 1 mo

• Advising the marketing and product team on positioning, pricing, launches, narrative, and all things GTM strategy.
• "Working with Anand Patel as our Product Marketing consultant was a pleasure. His deep knowledge, clear communication, and flexibility across time zones made a significant impact. Anand's research-driven approach and thoughtful processes helped guide our team with pricing, positioning, and overall messaging and GTM strategy, despite not having a dedicated product marketing department. We look forward to the opportunity to work with him again in the future." - Mert Aktas, Head of Marketing

Aug 2021 – Mar 2023 · 1 yr 7 mos

• Established and led an outcome-focused product marketing team—building key cross-functional relationships, leading 10+ launches, and supporting pipeline and adoption goals.
• Led the go-to-market for Appcues Mobile, driving pre-launch pipeline of almost $150K in MRR and making continuous messaging, market, and pricing iterations to get us to $200K in closed ARR within the first 3 months.
• Provided strategic leadership, overview, and coordination of Appcues’ positioning and strategic narrative—working with key leadership to define why we win for the coming 3-5 years.
• Instilled a market research focus by running regular cadence surveys and research to deliver pillar content and reports, from benchmark analysis to theme-based topics.

Apr 2021 – Jul 2021 · 3 mos

• Helped build out the product marketing function across TeamSnap, a sports management platform with 24 million users, while leading two of the most impactful launches for the business within the past 5 years.
• Led the go-to-market strategy for TeamSnap Health Check, our integrated COVID screening product that launched in just 2.5 weeks, hit 10 million screenings in less than 5 months, and helped sales reach 175% to plan during the quarter of launch.
• Introduced a formal customer learning philosophy with a monthly Voice of Customer meeting, a newly implemented customer discovery process, the first TeamSnap Customer Advisory Board, and improved internal sharing of customer stories and testimonials.
• Led the brand repositioning project that included the implementation and analysis of 2 brand surveys, the development of our brand narrative and position, and the rollout both internally and externally.
• As an early product marketer at TeamSnap, I developed working relationships between product marketing and key stakeholders in Sales, Product, and Customer Success, developed our launch framework and processes, and instilled key foundational needs like competitive intelligence, GTM strategy, and sales enablement.

Apr 2019 – Apr 2021 · 2 yrs

Sep 2018 – Apr 2019 · 7 mos · Orange County, California, United States

Jan 2017 – Sep 2018 · 1 yr 8 mos · Orange County, California, United States

• Head up product marketing for Paysafe’s B2B side of the business, owning product positioning, sales enablement and go-to-market strategy for the various payment acceptance products.
• Managed the positioning and go-to-market strategy of our Paysafe for Platforms solution, resulting in a conversion rate of 5.3% and driving over 500 leads within a 3-month campaign period
• Assist the company with a complete rebranding of Paysafe - including an update to the website, marketing collateral, developer center, and the repositioning of multiple solutions and products
• Own the strategy and roadmap for the Paysafe Developer Center - managing a team of technical writers
• Lead the go-to-market strategy for Paysafe Checkout, Paysafe.js, Google Pay, Apple Pay, Next Day Funding, Paysafe Pay Later, and more

Jan 2015 – Jan 2017 · 2 yrs · Orange County, California, United States

• Own the strategy and roadmap for our Video Checkout product, running an agile process with our overseas development team and creating cohesive knowledge between stakeholders and customers.
• Introduced company to an agile development and discovery process, allowing us to test ideas to understand viable market needs and effectively ship faster
• Transitioned product to a continuous deployment process, resulting in 3 major releases and a multitude of minor releases – delivering value to our users with each deployment
• Strategically manage the roadmap, focusing on themes that bring value and solve problems for both our users and end-users

Jun 2014 – Dec 2014 · 6 mos · Newport Beach, CA

• Focused on growth and usability as we navigated our two-sided platform through its MVP stage and built towards metrics that could close a Series A round.
• Developed wireframes and mockups, incorporating user experience and UI design, and worked with the development team on prioritization and sprint assignments
• Led all marketing initiatives, including social media, PPC ads, content marketing, affiliate, blogger relations and even growth hacking strategies, in order to drive traffic and growth in user numbers and purchases
• Fine tuned both consumer and business user experience through the full product journey as this played a key role in retention and overall satisfaction

Oct 2013 – Dec 2013 · 2 mos · Irvine, CA

• Collaborated with MBA consulting team and Sage internal stakeholders to develop a predictive model, create go-to-market strategies, and gain a better understanding of user tendencies for the Sage One cloud-based accounting solution.
• Evaluated competitive landscape through usability testing, and screen-by-screen comparisons, in order to assess the strengths, weaknesses, and customer acquisition flow
• Analyzed current in-app user data, in conjunction with web analytics, to determine user drop-off points and discover correlations for trial and paid conversions
• Performed journey mapping session to understand user dynamics and identify the top marketing and product pain points throughout the customer lifecycle to prioritize improvements

Jun 2013 – Sep 2013 · 3 mos · Irvine, CA

• Collaborated with the social media and community management team to oversee each Blizzard franchise’s strategy and analytics, as well as company-wide social media policy for a global gaming leader.
• Collaborated with the social media team on the transition and selection of a social media management tool that met all community engagement and social analytics needs
• Developed social media campaigns, including console launch and stream awareness strategies, by working with stakeholders on the Diablo, StarCraft and eSports teams to meet various franchise goals
• Created a Blizzard-wide social media policy for all employees and spokespeople in order to avoid all mishaps relating to company and personal social media use

Mar 2012 – Feb 2013 · 11 mos · San Diego County, California, United States

• Wishbulb connects you with other thinkers and doers in your community. Share your skills with locals or learn cool things from the most knowledgable folks around.

Jul 2011 – Aug 2012 · 1 yr 1 mo · Irvine, CA

• Led a team of 7, which included 5 offshore developers, for a 40 employee start-up on the management and development of 3 social media products, and setup initial social media and SEO plans.
• Led product management for all social media based tools, putting together wireframes and product specifications, conducting analysis on competitor products, and overseeing development from conceptualization to product marketing
• Established a strong relationship with outsourced SEO firm by creating clear goals and reporting structure; firm achieved top 30 rankings for brand related keywords
• Developed an online strategy focused on content marketing, incorporating social media goals of traffic and lead generation, and created an editorial calendar for blogging and webinar outreach
• Acquired by Quadrant 4 Systems in early 2013.

Jul 2011 – Aug 2012 · 1 yr 1 mo · Los Angeles Metropolitan Area

• Initiated and implemented online marketing as a member of a 4 person cross-functional start-up team, and led social media efforts from inception.
• Developed social media strategies that increased website traffic by 900% and social reach to just under 30,000 users resulting in the growth of brand awareness and product sales. Plans were formed by auditing social profiles, setting engagement and conversion goals, and implementing strategic campaigns
• Worked with online marketing aspects such as social media, SEO, and PPC, while collaborating with media planning and buying for online channels
• Developed customer loyalty and retention through social media activities that recorded 3,000 social interactions and an 11% engagement rate in the first 6 months
• Analyzed the target audience to create scalable online brand communities and implement a social monitoring system for online reputation management and lead generation

May 2011 – Jul 2011 · 2 mos · San Diego County, California, United States

• Work on the social media growth of major clients, such as Handyman Connection and Mr. Rooter, through targeted content curation, SEO focused and keyword enriched postings and the use of directories to find targeted demographics.
• Focus on bringing more personality to the Handyman Connection Corporate Twitter account along with four of the major Handyman franchisees. Successfully implemented this by creating engaging content and taking part in conversations with followers. Kept track of all dialogue and feed activity along with monitoring specific keyterms that could result in potential leads for our clients.
• Help compile and analyze monthly social media data in order to create indepth reports for clients.

Jun 2009 – Aug 2012 · 3 yrs 2 mos · San Diego County, California, United States

• Social Media Marketing:
• Research, develop and initiate the social media marketing plan and techniques that best represent the company and its branding.
• Work on keeping connections and relationships with current and potential customers through social media platforms and using this to help evolve the company.
• Target and monitor specific keywords that help bring in leads and potential customers.
• Graphic Design:
• Perform design services ranging from logos, marquees, menus, posters, business cards, fliers, newsletters and advertisements.
• Initiate creative techniques that help market and sell to a specific audience while building company branding.
• Search Engine Optimization/WordPress Development:
• Conduct website traffic generation through web SEO, social bookmarking and blog marketing techniques. Lead the link building and keyword targeting campaigns in order to initiate some vital on-page and off-page SEO tactics.
• Conduct Video SEO tactics, such as metatagging, in order to popularize and generate views for video content.
• Help with setup, development and maintainance of WordPress websites and blogs.
• General Marketing:
• Create strategic marketing plans for implementation and setup a timeline with goals and achievements.
• Work on direct marketing by researching target audiences and pinpointing zip codes to implement marketing campaigns.
• Clients Include: Borrow It Bindaas, CaliPrints, DesiYou, Eagle Fabrics, Bollywood America, WallStreet University and Pizza Grill

Oct 2007 – Feb 2009 · 1 yr 4 mos

• Evaluated root cause failure on customer liquid analyzer PCB boards through bench testing with input simulators and board level debugging with the use of a multimeter and oscilloscope.
• Repaired defective liquid analyzers and collected data for trend analysis and quality issues.
• Tested assembly line PCB boards from the manufacturer by ATE testing and bench testing for electronic and manufacturing defects.
• Worked with a Customer Support group to deliver an evaluation of returned customer products. Reduced response time for RMA process from 2 weeks to 2-3 days by applying LEAN tools.