Ramakant Raju D S — Head of Growth
Humans are difficult. So I help companies grow bigger by helping them understand humans better. I am an experienced growth marketer with demonstrated ability to grow & scale digital-first businesses by leveraging consumer behaviour. My unique experience across sectors has led me to develop T-shaped skills with a focus on growing platforms. I am a natural problem solver who is adept working cross-functionally to aid executive decision making and drive business forward. At Turno, I lead the marketing team and am responsible for executing full-funnel strategies to sell Electric 3W vehicles across India. At this 0-to-1 startup, my work encompasses the entire mandate from speaking to customers, developing paid / social campaigns and driving AOP targets across Product, Sales and Tech teams. Previously at MX Player, I oversaw the launch of 35+ original shows for our ~200M monthly users. Played a pivotal role in scaling the MX Vdesi (International dubbed shows) and movie category through growth-hacking experiments with minimal paid efforts while optimising content spends. At Viu, I was leading platform growth that helped expand the OTT platform into regional & niche markets. I was responsible in the OTT's journey from 0.2M to 6M MAU by leading all paid performance as well as organic growth hacks. Proficient in statistical tools for large datasets (R, Python) as well as distilling complex relational data into simple CXO-ready dashboards (SQL, PowerBI, Tableau) Outside of office hours, I am a none-too-unique human who like his music on vinyl and podcasts/audio books on streaming audio
Stackforce AI infers this person is a Growth Marketing Specialist in the Media and Automotive industries.
Location: Mumbai, Maharashtra, India
Experience: 17 yrs 3 mos
Skills
- Marketing
- Growth Marketing
- Teaching
- Brand Marketing
- Digital Marketing
- Consumer Insight
- Customer Acquisition
Career Highlights
- Led marketing strategies for electric vehicle adoption.
- Achieved 5x growth in international content category.
- Drove OTT platform growth from 0.2M to 6M MAU.
Work Experience
Delicut
Head of Marketing and Growth (11 mos)
Freelance
Independent Marketing Consultant (1 yr 8 mos)
Turno
Head of Marketing (1 yr 4 mos)
Multiple colleges
Visiting Faculty (3 yrs 8 mos)
MX Player
Director, Consumer Insights and Growth Strategy (2 yrs 8 mos)
Viu
Associate Director, Growth Marketing (3 yrs 5 mos)
Multi Screen Media Pvt. Ltd. (Sony Entertainment)
Senior Manager, Content Acquisition & Commercial (11 mos)
Senior Manager, Sales Strategy (4 yrs 11 mos)
Assistant Manager, Marketing, PIX (2 yrs 4 mos)
Education
PGDM at MICA | The School of Ideas
Executive Program in Strategic Digital Marketing at Cambridge Judge Business School
B.E at Osmania University
at Chaitanya Vidyalaya
