Carl Steffens

Business Development Executive

Santa Barbara, California, United States25 yrs 9 mos experience

Highly Stable

Key Highlights

20 years of B2B marketing experience
Expert in demand generation and marketing automation
Strong leadership in cross-functional teams

Stackforce AI infers this person is a seasoned B2B marketing leader with expertise in demand generation and marketing automation.

Contact

Skills

Core Skills

Demand GenerationGo-to-market StrategyField MarketingSales EnablementMarketing StrategyGlobal MarketingIntegrated Marketing Communications PlanningProduct Market PlanningProduct Marketing

Other Skills

Marketing AutomationCRMGrowth MarketingTeachingMarketing OperationsPartner MarketingBrand DevelopmentAccount-Based MarketingMarket & Customer AnalysisBudgeting & PlanningOperationsOnline Marketing & MediaChannel ProgramsInternational

About

Results focused, data driven, sales aligned = my operating principles as a marketer. I have been fortunate to build a strong skill-set and “grow up” with BtoB marketing over the last 20 years including marketing automation, digital, CRM, account-based marketing, etc. Early Sirius Decisions and Demandbase disciple. You will more likely find me in front of a spreadsheet than a color palette, but I do appreciate the value and importance of creativity and "big ideas". Global experience across all selling models: eCommerce, channel, partner, direct/enterprise. As a leader I enjoy helping (and allowing) people to excel in their roles. Very gratifying to see teams working well together to deliver against the organization’s goals & objectives. Keywords: Enterprise BtoB Marketing, Account-Based Marketing, Market & Customer Analysis, Integrated Marketing & Planning, Demand Generation, Field Marketing, Budgeting & Planning, Operations, Marketing Automation, CRM, Online Marketing & Media, Channel Programs, Partner Marketing, International

Experience

25 yrs 9 mos

Total Experience

4 yrs 1 mo

Average Tenure

2 yrs 11 mos

Current Experience

Cloudflare

Americas Marketing

May 2023 – Present · 2 yrs 11 mos · San Francisco, California, United States · Remote

Working with an amazing team of marketers partnered with our Americas GTM organization: helping to build a better internet.

Demand GenerationGo-to-market StrategyMarketing AutomationCRM

Palo alto networks

Director, Americas Field & Growth Marketing

Oct 2016 – May 2023 · 6 yrs 7 mos · Santa Clara, California, United States

Honored to lead team partnered with our direct sales organization in the Americas, spanning Commercial to our largest enterprise accounts.

Field MarketingGrowth MarketingSales Enablement

Neustar, inc

VP, Demand & Field Marketing

May 2015 – Jun 2016 · 1 yr 1 mo · San Francisco, CA

Worked with an outstanding group of results focused marketers to drive innovative programs & strategies in support of enterprise sales.

Demand GenerationField MarketingMarketing Strategy

Adobe

Global Marketing

Mar 2005 – May 2015 · 10 yrs 2 mos · San Jose, CA

Privileged to be part of the global marketing organization at Adobe. Helping customers change the world through digital experiences.

Global MarketingIntegrated Marketing Communications Planning

Santa clara university leavey school of business

Adjunct Faculty, Department of Marketing

Jan 2003 – Jan 2009 · 6 yrs · Santa Clara, CA

Primary instructor for "Product Market Planning & Strategy" upper-level MBA marketing course.

Product Market PlanningTeaching

Peoplesoft inc

Director Product Marketing

Nov 2002 – Jan 2005 · 2 yrs 2 mos · Pleasanton, CA

Managed team responsible for outbound marketing campaigns, partner go-to-market, and marketing ops for largest business unit of $3.5B enterprise software company.

Product MarketingMarketing Operations

Icarian, inc.

VP, Field/Partner Marketing

Jan 2001 – Sep 2002 · 1 yr 8 mos · Sunnyvale, CA

Responsible for demand generation & partner marketing for ~$10M revenue, venture-funded SaaS start-up focused on Human Capital Management space.

Demand GenerationPartner Marketing

Angami systems

VP Marketing

Jan 2000 – Dec 2000 · 11 mos · San Jose, CA

Founding VP of Marketing for early SaaS company focused on employee referrals. Built team that managed creation and launch of company’s brand and identity in 45 days. Successfully launched paid-beta program to attract early enterprise customers. Company sold to Hire.com in December 2000.

Marketing StrategyBrand Development