Bhavini Sapra — Product Manager

Nearly 8 years inside digital products. Features shipped. Revenue moved. Behaviour changed. A $157M programme, a 5G rollout across 20 US regions, and an AI product I led from idea to production. Here's how that happened → Across B2C consumer platforms, enterprise data products, and operational automation — I've lived inside the full product cycle: 1. Shipped features within a subscription programme driving $157M in annual sales — from user drop-off diagnosis to incentive redesign to launch. 2. Built a self-service KPI dashboard consolidating 50+ market datasets across 15 sprints — used daily by Unilever Indonesia's commercial teams. 3. Shipped RPA automation cutting site preparation from 60 min → under 15 min across 20 US regions for AT&T's 5G deployment Outside of that, I co-founded Elio AI — an AI video creation tool I took from problem definition to production. Multi-LLM evaluation, agentic workflow design, iterative shipping with no safety net. That kind of 0→1 ownership changes how you think about every product decision after it. Beyond the day job, I'm a LinkedIn Top Voice '24 who writes publicly about product thinking, AI systems, and how real PM decisions get made — the trade-offs, the constraints, the moments where frameworks break. Not after I have the answers. While I'm still figuring them out. What makes me different → I don't have a CS degree or a traditional tech pedigree. I have an outsider's eye — the kind that spots what insiders normalise. Combined with hands-on experience across Agile delivery, SQL, data-informed prioritisation, multi-LLM evaluation, and AI-assisted prototyping, I bring a perspective that's both grounded in delivery and unfiltered by assumption. Tools I work with: Figma · JIRA · SQL · Power BI · Cursor · Claude Code · Lovable · Notion If you're building a PM team that values thinking over titles — let's talk. If you're a brand, podcast, or event in the product · tech · AI space — I'd love to collaborate. → www.bhavinisapra.com

Stackforce AI infers this person is a Product Manager with expertise in B2C and B2B digital solutions.

Location: Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Experience: 7 yrs 6 mos

Skills

Product Management
Market Research
Data Visualization
Roadmap Planning

Career Highlights

Led a $157M digital programme to success.
Developed a self-service KPI dashboard for Unilever.
Co-founded an AI video creation tool from scratch.

Work Experience

Amway Malaysia Sdn Bhd

Product Owner (3 yrs 4 mos)

Deloitte

Senior Business Analyst (7 mos)

Ericsson

Business Analyst (3 yrs 7 mos)

Education

Post Graduation In IT and System Management at SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

Bachelor of Technology - B. Tech at Poornima College of Engineering

Bhavini Sapra

Product Manager

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia7 yrs 6 mos experience

AI ML PractitionerAI Enabled

Key Highlights

Led a $157M digital programme to success.
Developed a self-service KPI dashboard for Unilever.
Co-founded an AI video creation tool from scratch.

Stackforce AI infers this person is a Product Manager with expertise in B2C and B2B digital solutions.

Contact

Skills

Core Skills

Product ManagementMarket ResearchData VisualizationRoadmap Planning

Other Skills

Product StrategyRoadmap PrioritizationUser Research & DiscoveryAgile/Scrum DeliveryStakeholder ManagementData informed decision makingAI Product ThinkingCross-team Collaboration0→1 Product DevelopmentVibe CodingPrompt EngineeringAI workflow DesignAPI Integration & OrchestrationAI/ML product developmentA/B Testing

About

Experience

7 yrs 6 mos

Total Experience

2 yrs 6 mos

Average Tenure

Current Experience

Amway malaysia sdn bhd

Product Owner

Aug 2022 – Dec 2025 · 3 yrs 4 mos · WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

1. Drove end-to-end product ownership for a digital programme generating $157M USD in annual sales (23% of total macro sales) on Amway's B2C web platform serving customers and independent business owners.
2. Diagnosed user drop-off (35% active by month 2, 22% by month 6) and launched a redesigned incentive model — tiered rewards (15–50% across 12 months) and milestone cashback to improve programme completion rates.
3. Redesigned product structure from complex multi-product bundle sets to a 1:1 product-to-item model reducing user friction and
built automated reminder flowsacross LINE Official Account (1.8M subscribers) to drivere-engagement. 4. Shipped a market-unique "Postpone" featureallowing users to skip a cycle when a concurrent promotion offered better value reducing programme exits and preventing revenue cannibalization.

Product ManagementMarket Research

Deloitte

Senior Business Analyst

Jan 2022 – Aug 2022 · 7 mos

1. Defined product requirements and delivery scope for Unilever's CDLivewire, a Power BI reporting platform for Indonesia's commercial team across 4 functional areas: sales, marketing, finance,and S&OP. 2. Shipped a self-service KPI dashboard across 15 sprints in 6 months — consolidating data from multiplesource systemsand enabling data-driven commercial planning decisions.
3. Transformed 50+ market datasets into sprint-ready user stories and functional specs — informing go-to-market prioritisation for Unilever Indonesia's sales and retail teams.

Data VisualizationRoadmap planning

Ericsson

Business Analyst

May 2018 – Dec 2021 · 3 yrs 7 mos · Bengaluru, Karnataka, India

1. Shipped Integrated Service Flow (ISF) — an RPA-powered automation tool for AT&T's 4G/5G deployment, cutting site prep by ~70% (45–60 min → under 15 min) across 20 US regions.
2. Authored BRDs, FRDs, wireframes, and process flows across 6 sprint releases, covering reportautomation, ticket management, lock/unlock workflows, and a live operations dashboard used by network engineering teams daily.
3. Managed stakeholder communication and change requests with AT&T US and Ericsson US — translating client needs into documented requirements for the internal delivery team across 20 US regions.

Roadmap planning