Prateek Rastogi

Co-Founder

Lucknow, Uttar Pradesh, India10 yrs 2 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Pioneering biofortified nutrition in India
Empowering farmers through sustainable practices
Transforming food systems for better health

Stackforce AI infers this person is a leader in Food and Agriculture with a focus on sustainable practices and nutrition.

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Skills

Core Skills

Business StrategyBrand ManagementSustainable AgricultureNutritional ScienceBusiness DevelopmentMarket ResearchSupply Chain ManagementFranchise ManagementStrategic ThinkingProblem SolvingMarket AnalysisOperational EfficiencyProject ManagementEffective CommunicationBranding StrategiesConsumer Behavior Analysis

Other Skills

Digital MarketingCompetitive AnalysisTeam ManagementAnalytical SkillsData-Driven Decision MakingMicrosoft Office

About

At Greenday, we are reshaping India’s food and agriculture landscape by pioneering biofortified nutrition -bringing nutrient-dense staples to every household while creating sustainable livelihoods for farmers. Through Better Nutrition, our FMCG brand, we are making high-nutrition staples like biofortified atta, rice, and millets mainstream, ensuring affordability without compromising quality. Available across Blinkit, Swiggy Instamart, BigBasket, and Zepto, we are growing fast and redefining how India eats. Greenday - our rural microentrepreneurship model empowers local farmers and retailers by bridging the gap between sustainable agriculture and modern markets. With soil health analytics, precision farming, and strategic partnerships, we are ensuring that nutrition begins at the source -our farms. With the backing of Shark Tank India and the support of industry leaders like PV Sindhu and MasterChef Pankaj, we are on a mission to change the way India thinks about food - one meal at a time. Building for impact, scaling for the future. 🚀 More at: www.greenday.co | www.betternutrition.in

Experience

10 yrs 2 mos

Total Experience

3 yrs 3 mos

Average Tenure

9 yrs 1 mo

Current Experience

Better nutrition

Co-Founder

Apr 2023 – Present · 3 yrs

Our vision is simple: make everyday food truly nourishing.
For too long, nutrition has been treated as an afterthought—fixed with pills, supplements, and artificial fortification. We believe in solving the problem at the source by growing food that’s naturally richer in essential nutrients.
Through biofortified staples, we’re working to create a future where every meal provides real nutrition, without compromise. A future where better health isn’t a privilege, but a right.
We’re here to reshape India’s food system, one household at a time. Because when we fix our food, we fix our future.

Brand ManagementDigital MarketingMarket ResearchBusiness DevelopmentBusiness Strategy

Greenday- kisan ki dukan

Founder

Mar 2017 – Present · 9 yrs 1 mo · Uttar Pradesh

The world is facing a nutritional crisis—over 2 billion people suffer from nutrient deficiencies, and it starts with the food we grow. At Greenday, we’re shifting the focus from just high-yield farming to high-nutrition farming, ensuring that essential micronutrients like Iron, Zinc, and Vitamin A are naturally present in everyday staples.
Through biofortified crops and sustainable farming, we empower farmers with better seeds, expert advisory, soil health solutions, and premium agri-inputs. Our Kisan Ki Dukan franchise stores serve as one-stop agri hubs, supporting farmers from seed to harvest and ensuring premium buyback prices for their nutrient-rich produce.
We are building India’s first smart, traceable, and sustainable nutrition supply chain, making better food accessible to all.
Join us—as a partner, farmer, supplier, or investor—and be part of this mission to nourish the nation.

Business DevelopmentMarket ResearchCompetitive AnalysisTeam Management

Strategy&, part of the pwc network

Associate Consultant

Jun 2016 – Jan 2017 · 7 mos

At Strategy&, a leading management consulting organization and part of the PwC network, I spent a year honing my strategic thinking, problem-solving, and analytical skills. As a Consultant, I collaborated with cross-functional teams to help clients from diverse industries navigate complex business challenges and drive sustainable growth.
During my tenure, I worked on a variety of projects, including market entry strategies, operational efficiency improvements, and organizational restructuring. I developed a deep understanding of client needs, conducted thorough research, and delivered data-driven insights to inform strategic decision-making. My experience at Strategy& not only expanded my business acumen but also cultivated my ability to adapt and excel in high-pressure environments.

Strategic ThinkingProblem SolvingAnalytical Skills

Ogilvy & mather

Intern , Shopper Marketing

Oct 2012 – Apr 2013 · 6 mos · Gurgaon, India

At Ogilvy & Mather, I was a part of the dynamic Shopper Marketing team, where I worked closely with leading clients to create and execute impactful retail campaigns. During my one-year stint, I gained valuable insights into consumer behavior, retail spaces, and branding strategies.
I collaborated with cross-functional teams, including creative, media, and account management, to develop and deliver innovative marketing solutions tailored to each client's unique objectives. This experience enabled me to hone my skills in project management, data-driven decision making, and effective communication.
Working with Ogilvy & Mather's Shopper Marketing division was a rewarding experience that significantly contributed to my understanding of the advertising landscape and further fueled my passion for innovation and entrepreneurship.

Project ManagementData-Driven Decision MakingEffective Communication