Deepika Chhetri

Associate Partner

Bengaluru, Karnataka, India15 yrs 10 mos experience

Highly Stable

Key Highlights

Proven expertise in brand management and marketing strategies.
Strong leadership in integrated marketing campaigns and team management.
Extensive experience in public relations and media coordination.

Stackforce AI infers this person is a Brand Management and Marketing expert in the MarTech industry.

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Skills

Core Skills

Brand ManagementMarketingBrand MarketingMarketing Campaigns

Other Skills

D2CTeam BuildingSocial Media MarketingPublic RelationsMarketing ManagementTeam ManagementProblem SolvingBrand AwarenessBrand EquityBrand StrategyPresentationsStrategic CommunicationsCommunications StrategyProduct LaunchSocial Media Strategy

Experience

15 yrs 10 mos

Total Experience

4 yrs 1 mo

Average Tenure

3 yrs 6 mos

Current Experience

Furlenco

3 roles

Associate Director, Brand Management

Promoted

Apr 2025 – Present · 1 yr 1 mo

D2CMarketingBrand Management

Senior Manager - Brand and Comms

Promoted

Nov 2022 – Apr 2025 · 2 yrs 5 mos

1. Developing and leading brand marketing strategies, boosting Furlenco’s product positioning and recognition across digital and offline channels
2. Leading integrated marketing campaigns, coordinating with agencies, internal teams, and production houses for seamless execution and enhanced brand visibility
3. Managing brand assets and content creation, ensuring alignment with brand guidelines and consistency across consumer touchpoints
4. Leading, mentoring, and managing a high-performing marketing team, fostering a collaborative and results-driven work environment
5. Coordinating with the retail team for in-store promotions and new launches, driving sales and enhancing customer experience
6. Developing and executing PR strategies to manage media relations and enhance brand reputation
7. Managing the marketing budget, ensuring the efficient allocation of resources and optimizing ROI
8. Event Management

Team BuildingSocial Media MarketingMarketing CampaignsBrand MarketingPublic Relations

Brand and comms - CEO's Office

Oct 2016 – Jan 2020 · 3 yrs 3 mos · Bangalore

1. Managed media coordination and executed public relations plans with the agency
2. Coordinated participation in events, securing speaker opportunities and award nominations
4. Built brand and PR strategies
4. Led employee engagement efforts, hosting events, and promoting organizational values and culture

Team BuildingSocial Media Marketing

Khatabook

PR and brand

Jan 2020 – Nov 2022 · 2 yrs 10 mos · Bengaluru, Karnataka, India

Team BuildingSocial Media Marketing

Tesco bengaluru

2 roles

Senior Analyst - Online Fraud and Loss Prevention

Promoted

Nov 2012 – Sep 2016 · 3 yrs 10 mos

Business Analysis by running customized queries to identify online fraud and losses and analyse behavioural trends
To periodically regulate and revamp various fraud prevention techniques and strategies
Forecast referral volumes for normal and peak season
Working closely with the Stakeholders and UK counterparts to prevent fraud and genuine business declines and identifying the various gaps in the process for improvement
In-charge of the quality metrics, coaching and mentoring the team and managing team
Monitoring changes in the process and creating required Standard Operating Procedures and Process Documents
Generating weekly reports for online fraud and chargebacks and working towards loss prevention and reducing chargebacks

Team BuildingProblem Solving

Analyst

May 2010 – Oct 2012 · 2 yrs 5 mos

Worked on Customer Satisfaction Campaigns via emails & IVR’s which included sampling, cleansing, data collation and reporting
Provide customer service rating to Customer Service Managers in the UK based on customer feedback

Team BuildingProblem Solving