Jan 2025 – Present · 1 yr 4 mos

• Transform your Snowflake data into decisions with intelligent applications and AI-ready modern infrastructure.

Jan 2023 – Present · 3 yrs 4 mos

• I'm a limited partner with MKT1 Capital. We are an early-stage venture capital fund, led by marketing leaders Emily Kramer and Kathleen Estreich. We invest $100-250K cheques in Pre-Seed through Series A B2B startup rounds across industries and help new companies build their go-to-market functions.

Jan 2021 – Present · 5 yrs 4 mos

• As a Fractional CMO and Head of Marketing, I’ve led growth initiatives across B2B and B2C startups in generative AI, cloud computing, wellness, and crypto. I’ve advised B2B tech companies on product marketing and tailored go-to-market strategies, helping them secure critical funding and thrive in competitive markets, including a $40M Series A for a web3 company. I'm particularly passionate about community-based growth and engagement, which comes from my roots in gaming, metaverse and crypto experience.
• In B2C, I led the launch of a privacy-focused product that achieved #1 on Product Hunt, attracting 10,000 users, and developed SEO/CRO strategies for early-stage startups to boost search visibility and inbound traffic. My expertise also extends to brand building and PR, where I grew Olympian Mitchell Saron’s wellness presence to tens of thousands of followers and secured partnerships with leading brands like Samsung and SKIMS. Notably, Mitchell Saron earned sponsorship income well beyond the average for a first time Olympian.
• With a strategic, results-driven approach, I am equipped to add significant value to any high-growth company aiming to scale and capture market share in both emerging and established sectors.

Jan 2021 – Jan 2023 · 2 yrs · Mountain View, California, United States

• Neeva was acquired by Snowflake (NYSE: SNOW) in 2023 after my team grew the product to 2M users. Neeva is and was the first AI-powered, ad-free, private and personal search engine with ambition to create a better alternative to Google. I managed a diverse team across product marketing, community, social media, and customer experience. Our collective efforts put Neeva on the map as a pioneer in AI application.
• One of the milestones of my tenure at Neeva was the launch of our NeevaAI products. These boosted our average daily account acquisition from hundreds to thousands. Our efforts received widespread recognition, earning us organic attention across prominent platforms such as TechCrunch, This Week in Startups, The All-In Podcast, Forbes, CNBC, Bloomberg, and more, effectively reaching tech-forward audiences worldwide.
• Our team also spearheaded multi-channel launch campaigns and online community building initiatives for a new blockchain search engine and web3 wallet application. These ventures further solidified Neeva's position as a leader in the search tech sector.
• The culmination of these strategic efforts was our acquisition by Snowflake, a testament to the compelling positioning and high-profile updates my team and I constantly pursued. This journey showcased the immense potential of a dedicated team coupled with groundbreaking technology, as we significantly elevated Neeva's brand visibility and market standing.

Apr 2018 – Oct 2021 · 3 yrs 6 mos · San Francisco Bay Area

• I joined Niantic when it was 70 employees and left when it was over 1,000. I was so lucky to have played a key leadership role on a global cross-functional team inspiring outdoor exploration, exercise, and meaningful social interactions at the world's leading Augmented Reality (AR) company. I actively fostered collaboration and drove strategic decision-making, using both qualitative customer feedback and quantitative data to enhance our product offerings and user experience.
• This time at Niantic was marked by my team's successful launch of numerous revenue-driving products, including in-app ticketed events, subscription model pilots, and B2B sponsorship sales. I worked closely with product teams, marketing channel leads, and regional scout teams to develop a long-lead roadmap of features and in-game events. Our collective efforts led to the highest number of active users since Pokémon GO’s launch.
• Additionally, I built and managed co-marketing and sales efforts with external IP partners at The Pokémon Company, platforms such as Samsung, Google, and Apple, and business development partnerships across fashion, consumer packaged goods, and telecom brands.
• One of the highlights of my Niantic tenure was the launch of a commercial directed by acclaimed director Rian Johnson (Star Wars and Knives Out). I oversaw the positive ROI multimillion-dollar media plan for this project, further reinforcing our brand and expanding our user base.
• I was honored with several awards, including Forbes 30 Under 30 in 2021, Apple App Store's App of The Year in 2020, and the Gold Distinction at the Shorty Awards in 2019. These accolades serve as a testament to the impact and reach of the work we did at Niantic, truly blending the digital and physical worlds to create memorable experiences.

Feb 2015 – Sep 2017 · 2 yrs 7 mos · Houston, TX

• Favorite projects included:
• Marketing & Customer Experience for healthcare payers + world's largest hospitality brand
• Lauching TMT practice presence at SXSW. Did sales strategy for B2B SaaS
• Full lifecycle M&A deals (due diligence through integration) for Biotech + Energy companies
• Lived in a bungalow on an oil rig while optimizing the supply chain of a national O&G company in the Caribbean
• Completed on-the-ground client work across the United States and in China, Ireland, and Trinidad and Tobago. Learned more than I could properly appreciate at the time. Worked extremely hard and was perpetually jetlagged.

Jan 2012 – Jan 2015 · 3 yrs · Houston, TX

• OwlSpark is now one of the premier Texas accelerators, with over 77 startups and 186 founders that have raised more than $103 million as part of the Rice Alliance for Technology and Entrepreneurship over the past 10 years.
• Implemented initial strategy, infrastructure, and programming for Rice’s entrepreneurship accelerator
• Raised $293K to cover workspace, staff, management, and initial startup costs of companies in the program
• Coordinated negotiation with RackSpace, a leading web hosting service, to provide over $20K in service sponsorship
• OwlSpark’s first class hosted nine startups in the fields of web/IT, big data, consumer products, and social entrepreneurship that have collectively raised over $1.1MM in seed funds and have all acquired initial customer bases

Jan 2011 – Jan 2013 · 2 yrs

Jan 2010 – Jan 2011 · 1 yr · New York, NY