Bruno Sireyjol

Founder

Suresnes, Île-de-France, France21 yrs 11 mos experience
Highly Stable

Key Highlights

  • 25 years of experience in software sales leadership.
  • Expert in turnaround strategies and sales transformation.
  • Proven track record of doubling revenues across multiple roles.
Stackforce AI infers this person is a SaaS sales leader with extensive experience in strategic transformations and organizational realignment.

Contact

Skills

Core Skills

Sales StrategyTalent ManagementTurnaround StrategySales TransformationProject ManagementSales

Other Skills

Strategic ThinkingBusiness DevelopmentBusiness PlanningNew Business DevelopmentStrategic PlanningChange ManagementHubSpotConsumer Insight GenerationInfluencer MarketingStrategic HiringEMEAStrategic Account DevelopmentSpend ManagementOrganizational AlignmentValue Selling

About

Sales Leader with 25 years experience in the software industry. Expert in change, realignment, and turnaround strategies. Transforms sales organizations by aligning resources and streamlining processes. Sets inspiring vision and challenging missions to achieve stretched goals. Unleashes people potential through empowerment and enablement. Currently helping B2B companies grow faster and better through Bold & Sharp consulting services: [Talent Management] : I turn talents into your #1 asset by recruiting top sales talents, providing Critical Success Factors recruitment training, completing team performance audit, and coaching A players in their transition into key management roles. [Sales methodologies] : I help our client get the most out of standard sales methodologies like Sandler, Challenger Sales, Customer Centric Selling, Value Selling or Target Account Selling. I pick the best concepts out of them to create a sales process and a sales method tailored to the complexity of what you sell and the maturity of your sales force. [Sales Strategy] : I help you craft a compelling vision that connects to your business idea and your mission statement. From OKRs to OGSM and V2MOM, I help you adopt the best execution standards to turn your vision into a reality. [Systems and processes] : I offer on-demand projects combining different components of our sales excellence platform to transform your sales organization. I provide consulting services to choose the best sales and marketing tools. I deliver workshops to fix specific problems such as collective performance, leadership alignment or time management and productivity.

Experience

21 yrs 11 mos
Total Experience
3 yrs 7 mos
Average Tenure
--
Current Experience

Bold and sharp

President & Founder

Jun 2021Present · 4 yrs 11 mos · Île-de-France, France

  • Sales strategy and performance consulting that drives real impact.
  • The offer includes 4 pillars: talent management, strategy design & execution, sales methodologies, and processes & systems improvement.
Strategic ThinkingBusiness DevelopmentBusiness PlanningNew Business DevelopmentSales TransformationTalent Management+4

Bazaarvoice

2 roles

VP Sales EMEA

Jan 2020Apr 2021 · 1 yr 3 mos · Paris Area, France

  • Brought EMEA back on track
  • Led sales, presales, lead generation and operations
  • Launched “Bigger, Smarter, Sharper” plan to increase performance and alignment across regions
Strategic ThinkingSales Strategy

VP Sales Continental Europe

Dec 2017Jan 2020 · 2 yrs 1 mo · Paris Area, France

  • Turned around Europe Continental
  • Restructured DACH and South EMEA regions
  • EMEA Sales leader of the year in FY19
Strategic ThinkingConsumer Insight GenerationInfluencer MarketingTurnaround StrategySales TransformationStrategic Hiring+3

Coupa software

Director of Enterprise Sales EMEA

Oct 2015Sep 2017 · 1 yr 11 mos · Paris Area, France

  • Took up my first EMEA role.
  • Redefined go to market through platform strategy, segmentation and account tiering.
  • Restructured field sales team and aligned lead generation on outbound
  • Doubled annual revenue.
Strategic ThinkingTurnaround StrategySpend ManagementOrganizational AlignmentValue SellingKey Account Management+2

Concur technologies

Director of Sales France

Jul 2012Oct 2015 · 3 yrs 3 mos · Paris

  • Doubled annual revenue in 3 years.
  • Led sales, presales, and lead generation.
  • Rebuilt lead generation, restarted Enterprise business and aligned for Public sector growth
  • FY14 and FY15 President's Club and EMEA deal of the year.
Strategic ThinkingTurnaround StrategySpend ManagementCulture ChangeStrategic Account DevelopmentStrategic Hiring+4

Salesforce

Regional Vice President Financial Services

Jun 2010May 2012 · 1 yr 11 mos · Paris

  • Doubled ACV and tripled TCV.
  • Sales management for French top 15 Financial services and insurance accounts.
  • Implemented new Think Big approach
  • Restructured field sales team
Strategic ThinkingTurnaround ExperienceStrategic HiringCulture ChangeValue SellingSales Transformation+3

Emc

2 roles

Director of Sales Content Management & Archiving

Promoted

Jan 2007Jun 2010 · 3 yrs 5 mos · Paris Area, France

  • Sales manager of the complete content management software portfolio for life sciences and new logos.
  • Built a team from scratch, defined territory patches and rules of engagement with partners.
  • Packaged business solutions dedicated to general business, verticals, and partners.
  • Exceeded revenue targets throughout tenure.
  • EMEA Sales Manager of the Year for 2009 and President’s Club
  • EMC² High Talent Leadership program.
  • Part of Salesforce.com project implementation
Strategic ThinkingStrategic Account DevelopmentStrategic PlanningProject ManagementSalesforce.com ImplementationSales Strategy

Director of Sales Captiva

Jan 2006Jan 2007 · 1 yr · Paris Area, France

  • Doubled revenue
  • Led a team of 12 including sales executive, presales, and SDRs.
  • Orchestrated integration of Captiva division within EMC core sales team.
  • Drove highly effective sales approach based on Value Selling.
Strategic ThinkingSales StrategyCulture ChangeEnterprise Content Management

Readsoft

3 roles

Sales Manager

Promoted

Jan 2003Jan 2006 · 3 yrs · Paris Area, France

  • First sales manager role in financial services, retail, and government verticals.
  • Built a team from scratch.
  • Triggered strategic shift from product to solution selling
  • Established partnerships to offer end to end content management solutions and subscription-based offers.
Strategic ThinkingSales ManagementStrategic Account DevelopmentValue SellingROI JustificationSales Strategy

Key Account Manager

Promoted

Jan 2001Jan 2003 · 2 yrs · Paris Area, France

  • Selling to key accounts in retail and financial services. Landing my first 7 figures deal.
  • Exceeded targets throughout tenure
  • Achieved third in top sales worldwide
  • Promoted
Sales StrategyStrategic Account DevelopmentAccount Sales StrategiesNew Business DevelopmentValue SellingData Processing+2

Account Manager

Jan 1999Jan 2001 · 2 yrs · Paris Area, France

  • First role in enterprise software. Starting from scratch.
  • Built packaged solution of data capture and information management for healthcare
  • Promoted
SalesNew Business DevelopmentCustomer AcquisitionData ProcessingWorkflow Management

Octal diffusion

Account Manager

Dec 1996Dec 1998 · 2 yrs · Toulouse Area, France

  • Learning the ropes of my first sales job.
  • Prospecting, negotiating and selling software management platforms to medical professions.
SalesBusiness DevelopmentSales ProspectingLead Generation

Education

KEDGE Business School

Bachelor of Business Administration - BBA

Jan 1992Jan 1995

IMD

EMC² Sustaining High Performance Program

Jan 2009Jan 2009

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