Apr 2017 – Sep 2017 · 5 mos

Aug 2014 – Apr 2017 · 2 yrs 8 mos

• Job Responsibilities
• Company Profiling through designing Communications: Developing and Designing brand communication message along with company profiling stories and tools to be used for to convey brand ideals and messages
• Leadership/Spokesperson Profiling: Establishing thought leadership by enhancing spokesperson image that is in line with the brand values & message and bringing forth
• Extraction of News-peg: Adjudging gamut of activities stemming from corporate and adjudging them on the basis of news relevance and channelize specified stories through proper media outlets
• Financial Stories: Communicating stories of financial growth, quarter results, expansion plans to the media
• Crisis Management: During times of crisis, ensuring official message communicated does not have any space for misinterpretation or misrepresentation. Reputation management, consultation on crisis dos and don’ts, preparing crisis communication messages and mitigating bad publicity. As a preventive measure, media monitoring and identifying potential crisis are important as well.
• Mapping Media Mind-share: Conducting periodic media mindshare mapping to chart an understanding on where the brand is positioned in the respective industry vis a vis competition
• Industry Story: Tracking trends and current stories written relevant to industry where company stories can be featured and getting company message heard
• Industry Updates & Competition Tracking: Starting from Exhaustive Newspaper Scanning, Identifying Spokesperson Mentioning, tracking competition and industry news and identifying potential stories where client reactions would be relevant.

Aug 2013 – Aug 2014 · 1 yr · Greater Kolkata Area

• Handle the following accounts
• Story: A landmark for booklovers in the city, handled the launch of the store, along with consistently planning and executing PR plans on a long term basis to ensure adequate highlight. Ensured sessions of interest with authors, book lovers, Bollywood stars get highlighted in the media along with profiling stories in lifestyle magazines and radio
• Aakash Aath: A leading Bengali TV channel, this channel has been relaunched from Aakash Bangla, therefore the need to reestablish the brand identity. Ensured a number of TV listings, special program coverage, exclusive stories and profiling stories of the director of the channel.
• Power 107.8 FM: Kolkata’s only youth based radio station: Coordinated a number of on ground activities like ‘safe Diwali campaign’ & ‘ Jeet Gannguli Live Concert’ to ensure the recall value of the brand increases
• Shiraz: Highlighted menu launch, food festivals, business expansion stories
• Disha Eye Hospital, currently considered the Shankar Netralay of East,brought in visibility in the media for the opening of new branches, print and electronic coverage for the doctors associated with the hospitals. Also ensured that any medical achievement was highlighted in the media along with medical articles authored by associated doctors
• Bengal Shristi : Brought in coverage in form of industry stories, B2B magazines, profiling stories and news related to the project developments. Also ensured cross branding with an upcoming film and mall activity stories
• M.C.Kejriwal Institute of Engineering & Vidyapeeth: A premier educational institute comprising a school and engineering institute in Howrah.Initiated a number of stories in mainlines about school and college activities. Initiated stories in educational pages, campus stories and career magazines as well
• On a project basis handled accounts like Dharma Productions,Surinder Films,Star Theatres, Calcutta International Classical Guitar Festival, Blue & Beyond Restaurant etc

May 2013 – Aug 2013 · 3 mos · Kolkata

• Resource Mobilization: Job responsibility primarily includes arranging for resources for various projects through corporate tie ups
• CSR Policy Formulation: Since each corporate house have their own respective CSR(Corporate Social Responsibility) policy & budget, daily tasks included getting a grasp of the respective policy after meeting with the client and designing or linking the respective proposal with a project accordingly and therefore assisting in CSR imaging.
• CSR Imaging: Most corporate houses today try to build a brand that is socially conscious not only to fulfill their audit formalities but also to earn the goodwill of their clients. Assisting the prospective donor in CSR imaging and designing a policy that is suitable to their image.
• School Tie up: Arranging for tie ups with schools for the purpose of fund raising and sensitizing school children and staff regarding child & Women friendly community
• Networking: A major part of responsibilities include data base building & networking with various potential clients who might be on the lookout for a CSR initiative with the issues dealt by CINI.
• Rapport Building: Ensuring the faith of the corporate in the project they are investing and maintaining regular correspondence with the respective donors to ensure their queries and doubts are being answered on a regular basis.
• Reputation Selling: To ensure tie ups, corporate need to be convinced of the credibility of the organization. Convincing the client that the reputation of the organization is well grounded and the projects are credible.

Mar 2011 – Apr 2013 · 2 yrs 1 mo · Kolkata

• Brand Awareness: Responsibilities include promoting the brand Tara and creating awareness about the quality of programming amongst viewers and potential clients alike. The task of handling viewers as well as client queries about channel, programs and its content all fall upon me. Awareness also includes developing content for the website for Tara Muzik and ensuring regular updating of the same. I am also responsible for maintaining tie ups with the various music outlets in the city.
• Media Coordination: Coordinating with various print media houses and our PR agency for press releases. Coverage of daily channel listing and telefilms content are prepared and sent to the media as well. Work includes writing press releases for websites which ensures the coverage and promotion of shows, special episodes and new series. Bulk mailers, text messages and invitations are designed and sent out to viewers and public for greater visibility.
• Event Management: Tara Muzik organises a monthly musical ground event which is later aired on the channel. A major part of job responsibilities including coordinating for these events, including increasing awareness and sending out invites for these events.
• Assistant Producer of Aaj Sakaler Amontrone: This is a morning live chat show which is musical in its orientation. Job responsibilities involve program arrangement, set design, celebrity management, guest and musician coordination. Since this is a live phone in show, on the panel responsibilities include overseeing & scrutinizing which phone calls are fit to be aired.
• Assistant Producer of Bhalo Achi Bhalo Theko: This is a live talk show anchored by social activist Ratnabali Roy, on well being emphasizing on the well being of the mind. Issues vary from psychological issues to social. Job responsibilities involve assisting the producer in issue based research. On the panel, work involves overseeing and scrutinizing phone calls that are to be aired.

Sep 2010 – Mar 2011 · 6 mos

• Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems.