Jun 2023 – Present · 2 yrs 10 mos · Bengaluru, Karnataka, India · On-site

Jun 2023 – Present · 2 yrs 10 mos · Bengaluru, Karnataka, India · On-site

• Building India's first Content Agency which understands Distribution and Content creation at scale

Jun 2023 – Present · 2 yrs 10 mos · Bengaluru, Karnataka, India · On-site

• Love building brands and creating content which actually turns to commerce. Truly believe in Content to Commerce journey.

Jan 2021 – Jun 2023 · 2 yrs 5 mos · Bangalore Urban, Karnataka, India

Mar 2019 – Dec 2020 · 1 yr 9 mos · Bengaluru, Karnataka, India

• Responsible for GTM multi-channel marketing and creative strategy, defining and crafting core brand values, defining the new Brand Identity, maintaining Brand consistency across ATL, BTL and Digital platforms and working and collaborating with Creative, Media, Digital, Content and PR agencies
• Analyse and evaluate numbers to set targets for every campaign and make Marketing Strategies to achieve those numbers
• Lead the season launch process from strategizing, planning, conceptualization to execution. Define the business problem by analysing numbers and consumer studies/researches and craft deep consumer insights
• Responsible for seamless execution on-air and on-ground within timelines for achieving the desired footfall and sales
• Ideate, create and deliver Brand Activation plans to achieve brand objectives across zones/regions
• Strategise 360-degree media plans basis set targets and campaign objective
• Monitor competition (in the market/media space through the agency and the internal team) on quarterly basis and present key learnings
• Responsible for marketing docket for new store launches, festive and national campaigns

Jul 2018 – Mar 2019 · 8 mos

• Brand Partner at L&K Saatchi & Saatchi
• Brands Worked On
• a. Hero MotoCorp
• b. Emirates
• c. VIP Skybags
• d. Varroc
• Significant Highlights
• Selected as 1 out of 3 employees selected for an Accelerated Leadership Program
• Lead for brand strategy for Hero MotoCorp, Emirates and VIP Skybags
• Lead for creating timely deliveries of all ATL and BTL elements for Hero MotoCorp, Emirates and VIP Skybags
• Lead for devising and strategizing Brand Purposing activity for Varroc (Automobile ancillary brand)
• Responsible for monitoring, collating and sharing of all the competitor advertising in order to suggest examples from within and outside the categories to which the brand belongs
• Spearheaded the development and execution of the launch of Hero Passion 2018 through the ‘Zamana Hoga Fida’ campaign nationally
• The campaign also featured among most watched videos on internet in the month of April ‘18
• Responsible for achieving revenue targets for the organisation
• Led advertising for Emirates across four markets - India, Sri Lanka, Pakistan and Bangladesh
• Streamlined internal processes to ensure a smooth campaign rollouts for all brands

Jul 2017 – Jul 2018 · 1 yr

Jan 2017 – Jul 2017 · 6 mos · Bengaluru, Karnataka, India

• Played a key role in devising strategy for new business pitches
• Built the Account Management team right from scratch and led a key role in building organisational culture
• Responsible for new business development and therefore, increasing business and profitability of the organisation
• Launched Titan’s first ever Saree brand (Taneira) and played a key role in developing its communication in ATL and BTL mediums
• Streamlined the campaign rollout process in the agency making the campaign rollout a more organised process

Oct 2016 – Dec 2016 · 2 mos · Bengaluru, Karnataka, India

• Spearheaded the strategy and execution of the ‘Flipkart Fashion’ campaign
• Strategy head for Zivame. Single-handedly responsible for crafting the proposition for the ‘Fit
• For All’ campaign 2017
• https://www.youtube.com/watch?v=d5x2OktgMUc

Oct 2015 – Sep 2016 · 11 mos · Bengaluru, Karnataka, India

• Got promoted to Sr. Brand Services Director in just one year
• Fronted strategy and execution of ‘Flipkart App Chat’, ‘I’m on Flipkart’, ‘Flipkart Matlab bilkul
• pakka’, ‘Flipkart Assured’, ‘Smartphones Ka Sahi Address’ and ‘Flipkart Big Billion Days – Itne
• mein Itnaaaa milega’ campaigns
• https://www.youtube.com/watch?v=vgBhE_khEaQ
• Responsible for consumer research material development and analyses
• The ‘Flipkart matlab bilkul pakka’ campaign though ran for lesser duration than the competitor
• communication – consumers showed better recall and proposition association as compared to
• competitor which was running their campaign for a longer duration
• Led post campaign analyses and present key learnings as a part of development for next
• campaign
• Developed strategy and communication for ‘Smartphones ka sahi address’ campaign within 2
• weeks
• Managed & achieved business revenue targets
• Helped the team in crafting the new consumer definition for Flipkart
• Produced 26 TVCs in 1 year

Jan 2015 – Sep 2015 · 8 mos · Bengaluru, Karnataka, India

• Got promoted to the position of a Brand Services Director within 10 months from joining the
• organisation
• Single-handedly led strategy and communication development of ‘Wish Chain’, ‘Flipkart Seller
• Campaign’ and ‘Mobile App Weekends’. This included maintaining client relationships,
• maintaining vendor relationships, negotiations, network planning, timely deliveries, etc.
• Seller campaign helped Flipkart to over-achieve their targets by 40%The Wish Chain campaign
• received over 3 million views in a couple of days from its release
• Produced 9 TVCs and 4 digital films handled in less than 10 months

Oct 2013 – Dec 2014 · 1 yr 2 mos · Bengaluru, Karnataka, India

• Led strategy for Dell Back to School campaign
• Played a key role in strategy and communication development of Dell Festive campaign 2014
• Accountable for leading a digital and social media campaign of Dell worth a budget of 170 thousand USD

Mar 2013 – Sep 2013 · 6 mos · Bengaluru, Karnataka, India

• Responsible for creating brand templates for various communication pieces
• All the ATL and BTL elements for the brand

Jul 2012 – Feb 2013 · 7 mos · Mumbai, Maharashtra, India

• To show appreciation towards my work, I was given the honour of inaugurating the new official Commonwealth premises by the APAC Business head
• Single handedly managed the strategy and the communication of entire portfolio of General Motors for South Korea
• Part of the global launch of Chevrolet Spin in four different markets

Oct 2010 – Jul 2012 · 1 yr 9 mos · Mumbai, Maharashtra, India

• Contributed to the development of strategy for Loop Mobile during the 2G scam
• Part of the Nissan Sunny launch campaign

Sep 2009 – Sep 2010 · 1 yr · Mumbai

• Contributed to the development of strategic briefs
• New business development