Aye Moah — CEO

As a seasoned startup executive and successful founder, I help ideas spring to life and grow. I have a passion for taking products from concept to fully developed reality and then executing a go-to-market strategy that drives accelerated growth for startups. My proven track record as a product leader has demonstrated a unique combination of creativity and relentless analytical focus to deliver product innovation well ahead of the market. With almost 15 years of experience as lead product designer and working with UI / UX, I bring hands-on expertise to my leadership roles, allowing for the ability to seamlessly interact across various departments and functions. This skill has proven critical to my success within the startup world. I believe the key to developing and launching a successful product is understanding the needs of the market and uncovering an innovative way to serve a lucrative market with a product that addresses unmet needs. With Boomerang, we achieved exactly that. Email had been around for nearly 40 years, but we didn’t see enough innovation to keep up with the new problems and the current technology available. We saw a need and created a product that people love and that solved problems. That led to exponential growth in just a few short years, launching three category-creating products. As a thought leader in the industry, I have had the opportunity to speak at multiple major events on topics ranging from productivity, entrepreneurship, artificial intelligence and product design. Highlights include the O’Reilly AI Conference, MIT AI Conference, SXSW, Women in Product SF, and Techstars Global Startup Weekend in Sacramento. My thoughts on these topics can be found in publications such as Forbes, WSJ, CNBC, Fast Company, Inc, and Business Insider.

Stackforce AI infers this person is a SaaS Product Leader with a strong focus on User Experience and Product Management.

Location: Mountain View, California, United States

Experience: 20 yrs 8 mos

Skills

Product Management
User Experience
User Experience Design
User Interface Design
Web Development

Career Highlights

Grew Boomerang's revenue to $10M profitably.
Launched three category-creating products.
Diverse and inclusive team leadership.

Work Experience

Baydin (Boomerang)

Co-founder & CEO (4 yrs 9 mos)

Chief of Product (11 yrs 1 mo)

ANGELS.vc

Founding Member (5 yrs 10 mos)

Grishin Robotics

Senior Advisor (1 mo)

Carbonite

Product Designer (5 mos)

ChoiceStream

User Experience Designer / Developer (1 yr)

Mzinga

Senior User Interface Designer (6 mos)

Cisco

User Interface Designer (1 yr 5 mos)

Sapient

Associate Technology (1 yr 9 mos)

Education

BS at Massachusetts Institute of Technology

Aye Moah

CEO

Mountain View, California, United States20 yrs 8 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Grew Boomerang's revenue to $10M profitably.
Launched three category-creating products.
Diverse and inclusive team leadership.

Stackforce AI infers this person is a SaaS Product Leader with a strong focus on User Experience and Product Management.

Contact

Skills

Core Skills

Product ManagementUser ExperienceUser Experience DesignUser Interface DesignWeb Development

Other Skills

Product DesignMetrics-driven approachCustomer discoveryRevenue growthProduct DevelopmentUsability TestingWireframingjQueryRuby on RailsUsability ImprovementInformation ArchitectureSoftware Product ManagementInteraction DesignUser InterfaceSDLC

About

Experience

Baydin (boomerang)

2 roles

Co-founder & CEO

Promoted

Jul 2021 – Present · 4 yrs 9 mos

Chief of Product

Jun 2010 – Jul 2021 · 11 yrs 1 mo

Boomerang helps its customers focus on email that matters, when it matters. The company’s tools allow for reading and responding to messages faster and more decisively than before. Boomerang’s mission is to make productivity software that encourages people to be more productive.
As Chief of Product, I focus on optimizing the full life cycle user experience of our existing product suite with a metrics-driven approach while bringing new features and products to market.
Grow our product lines’ revenue from 0 to $10M profitably, on $400k total investment
Lead product and marketing teams that brought multiple award-winning, market-leading products to market with tight timelines and limited resources; due to my ability to lead teams to laser focus on the highest priorities.
Lead product development and customer discovery process for 3 patented products. Our latest product accelerated the company’s growth by 31% and increased retention by 22%.
Co-Founder
As co-founder of Boomerang, I provide leadership and expertise that guided the company from an early-stage startup with small investment and zero revenue to a market leader in email productivity with the largest customer base in the category, while generating 8-figure annual revenue. I also developed recruiting processes that resulted in a diverse and inclusive team, resulting in a majority-women company and 40% women in the engineering team.

Product ManagementUser ExperienceProduct DesignMetrics-driven approachCustomer discoveryRevenue growth

Angels.vc

Founding Member

Jun 2020 – Present · 5 yrs 10 mos

Grishin robotics

Senior Advisor

Jan 2020 – Feb 2020 · 1 mo

Carbonite

Product Designer

Jan 2010 – Jun 2010 · 5 mos

Carbonite is a simple, automatic online backup service.
Currently redesigning Carbonite.com home page.
Redesigned purchasing and renewing subscriptions process.
Improved usability by creating a clear path to completion.
Created wireframes and clickable prototypes.
Produced screen flow to cover all possible scenarios.
Tested the usability of the process flow with clickable prototypes.
Guided visual design direction.

User Experience DesignUsability TestingWireframing

Choicestream

User Experience Designer / Developer

Apr 2009 – Apr 2010 · 1 yr

Design and develop self service ad manager interface using jQuery and integrating with Ruby on Rails backend.
Design experiment interface that allows implementation consultants and analysts to easily configure multivariate experiments for recommendation algorithms and advertisements.

User Experience DesignjQueryRuby on Rails

Mzinga

Senior User Interface Designer

Oct 2008 – Apr 2009 · 6 mos

Primary responsibilities included improving usability in existing service offerings and designing the user interaction for a productized community package.
Redesigned Forums. Improved usability, encouraging users to add more content by removing barriers to participation. Designed and specified novel and intuitive pagination system for tracking unread pages within a thread.
Designed admin interface for productized package.
Designed Social Intelligence Analytics Package. Collection of reports and interfaces that make millions of numbers accessible to non-statisticians. Packaged community statistics into a visual shape that conveys the personality/DNA of a community at a glance.

User Interface DesignUsability Improvement

Cisco

User Interface Designer

May 2007 – Oct 2008 · 1 yr 5 mos

Created comprehensive functional and user interface specification documents for complete products. (Specifications completed: To Do, Tagging Component, Calendar)
Designed and delivered information architecture and visual layer of each product.
Produced wire frames, screen flows, and high fidelity mockups.
Gathered feedback from development and design team and maintained specification documents as the projects progress.
Provided support, including competitive analysis, to product management in pitching new product ideas.

User Interface DesignInformation Architecture

Sapient

Associate Technology

Jul 2005 – Apr 2007 · 1 yr 9 mos

Gevity Project: Part of a global distributed team to build a web portal for over 8,000 small- and medium-sized client businesses with user base of over 100,000 client employees for mid-sized HR company.
Gathered requirements from end users and drove communication with clients for design closure.
Managed relationships and communication across multidisciplinary teams and with clients.
Designed protocol and developed prototype for single sign-on integration with Salesforce.com.
Led Usability Testing sessions with end users.

Web DevelopmentUsability Testing