Sarvangi Shah

Founder

Mumbai, Maharashtra, India7 yrs 9 mos experience

Key Highlights

Founder of a leading beauty consultancy
Launched 131 SKUs, boosting revenue by 150%
Expanded product range from 100 to 400 SKUs

Stackforce AI infers this person is a Beauty Industry Innovator with expertise in product development and brand strategy.

Contact

sarvangi@noyabeautyworks.com LinkedIn

Skills

Core Skills

Product Innovation & DevelopmentBeauty Brand StrategyScaling From Concept To LaunchNew Product DevelopmentMarketing Management

Other Skills

Product LaunchskincareProduct Strategy and PlanningProduct InnovationCosmetology EducationProduct DevelopmentMarket ResearchPackaging ExpertProject ManagementBeauty Industry Trend AnalystMarketingbody care

About

Hi, I’m Sarvangi Shah, the founder of Noya Beauty Works, where we don’t just develop products—we craft beauty experiences that resonate. My mission? To help brands turn their most ambitious product ideas into market-ready innovations that stand out. With a background in beauty innovation, I’ve worked across the spectrum—from product development to brand strategy—launching and scaling products that redefine beauty standards. As COO at Gush, I led the launch of 131 SKUs, proving that scaling isn’t just about numbers—it’s about creating products that truly matter. My journey in the industry has been shaped by hands-on experience and strategic execution. Whether it was driving product development at MyGlamm or contributing to Nykaa’s beauty playbook, each role has reinforced my belief: great products don’t just happen—they’re built with insight, intent, and innovation. 🔬 What I Do Best: ✔️ Product Innovation & Development ✔️ Beauty Brand Strategy ✔️ Scaling from Concept to Launch Beside that, I’m a proud Warwick University and JB Petit School alum. When I’m not immersed in the next big beauty breakthrough, you’ll find me running or reading. Let’s connect if you’re looking to launch, scale, or redefine beauty products that truly make an impact. You can write to me at sarvangi@noyabeautyworks.com

Experience

Noya beauty works

Founder

Jan 2023 – Present · 3 yrs 3 mos · Mumbai, Maharashtra, India · Hybrid

Established a next-generation beauty consultancy rooted in 12+ years of industry expertise and a lifelong passion for cosmetics.
Provide end-to-end product development services (from conceptualization to regulatory compliance), turning clients’ ambitious ideas into market-ready innovations.
Leverage in-depth consumer insights and market research to create disruptive offerings in makeup, skincare, and personal care.
Manage vendor and supplier relationships to optimize quality, cost efficiency, and on-time delivery.
Promote a forward-thinking, inclusive, and sustainable brand ethos, positioning Noya Beauty Works as a leader in the evolving beauty landscape.

Product LaunchskincareProduct Strategy and PlanningProduct InnovationCosmetology EducationProduct Innovation & Development+1

Gush beauty

Chief Operating Officer

Jun 2020 – Aug 2022 · 2 yrs 2 mos · Mumbai, Maharashtra, India · Hybrid

Launched 131 SKUs, increasing revenue by 150% in under a year through strategic planning and execution.
Conceptualized viral multifunctional products, including a 3-in-1 cream blush/highlighter/contour stack and anti-acne darts.
Instituted a 30-day launch model to expedite product releases while maintaining high quality standards.
Achieved an 8x improvement in COGS through global vendor partnerships and cost negotiations.
Elevated brand integrity by introducing rigorous Clean Beauty standards and “Instagrammable” packaging.

Product DevelopmentMarket ResearchProduct InnovationProduct Innovation & DevelopmentScaling from Concept to Launch

Myglamm

Product Development & Category Manager

Apr 2019 – Jul 2020 · 1 yr 3 mos · Mumbai Area, India

Expanded the product range from 100 to 400 SKUs in under six months, strengthening collaboration between manufacturing, supply chain, and marketing.
Drove the company’s diversification into skincare, haircare, and personal care, resulting in an 11% increase in top-line revenue.
Devised a structured feedback loop for rapid formulation and packaging enhancements, ensuring alignment with evolving consumer tastes.
Monitored product performance closely, adjusting price points and discontinuing underperforming SKUs to maintain a profitable P&L.

New Product DevelopmentskincarePackaging ExpertMarket ResearchProject ManagementBeauty Industry Trend Analyst+1

Sanghvi brands

Senior Manager - Luxury Marketing

Nov 2015 – Jan 2018 · 2 yrs 2 mos

Developed and executed marketing strategies for a portfolio of international lifestyle and wellness brands, including Spa L’Occitane, Spa By Clarins, ELEMIS, and Warren Tricomi.
Collaborated with global partners to enhance brand visibility and deliver premium on-ground experiences across all properties.

Nykaa.com

Marketing Manager

Nov 2013 – Nov 2015 · 2 yrs · Mumbai Area, India

Led the luxury brands vertical, successfully onboarding 30 new luxury brands and exceeding revenue targets.
Planned and executed the inaugural Nykaa Femina Beauty Awards (10M INR), driving significant brand recognition.
Contributed 15% to monthly revenue via digital sales optimization on web and mobile platforms.
Established a new YouTube channel strategy, partnering with top beauty influencers to generate a strong subscriber base and additional revenue potential.
Negotiated strategic alliances with L’Oreal Luxury Beauty, enhancing digital visibility and achieving 1 Cr in sales.

skincareMarketingbody careBeauty Brand StrategyMarketing Management

Aaiko bv

Fashion Marketing Intern

Jun 2011 – Sep 2011 · 3 mos

Expanded the brand’s digital and print presence through creative design, branding, and collaboration on the ‘Look Book’ and ‘Brand Profile.’
Hosted weekly blog updates to increase engagement, showcase new collections, and strengthen customer connections.