Rakesh Shetty

Performance Marketing Manager

Bengaluru, Karnataka, India6 yrs 10 mos experience
Most Likely To Switch

Key Highlights

  • Improved user acquisition by 150% in 3 months.
  • Reduced churn rate of users by 30% in 3 months.
  • Strategically improved user retention by 70% in 3 months.
Stackforce AI infers this person is a Growth Marketing expert with a focus on digital user engagement strategies.

Contact

Skills

Core Skills

Performance MarketingGoogle AdsDigital MarketingPpc Management

Other Skills

Project ManagementGoogle AnalyticsTeam ManagementSalesforce Marketing CloudSearch Engine Marketing (SEM)Bing AdsPay Per Click (PPC)AdvertisingPaid Social Media AdvertisingMarketing CampaignsOnline MarketingPaid Media AdvertisingMicrosoft OfficeManagementResearch

About

Experienced Growth Hacker and International Marketing expert, Graduated with merit in MSc International Business from Brunel University London. I am an analytical, detail-oriented team player well versed in data-tracking, trend analysis and finding the one metric that matters (North Star metrics for different teams). I have worked on developing web applications for clients in a short period and improved user acquisition by 150% in 3 months while making sure the daily active users increased by 10 per cent every day for a fantasy gaming platform. I have worked on reducing the churn rate of users by 30% in the span of 3 months. Strategically improved user retention by 70% in 3 months. I want to be a brave and disruptive entrepreneurial marketing leader, who is ready to lead new change and pioneer further growth. My key areas of expertise include : - Growth Marketing - Funnel Optimisation - Search engine Marketing - Advertising and Product Planning - Viral Marketing - Social Game Marketing and International Marketing Strategy - Consumer Marketing - Effective Communicator If you are looking for a marketing or growth hacking professional or talk about growth hacks and techniques (something on which I can talk for hours) or business consultancy, hit me up at rakesh@thepivotalmedia.com📩

Experience

6 yrs 10 mos
Total Experience
1 yr 4 mos
Average Tenure
1 yr 7 mos
Current Experience

M&c saatchi performance

Performance Marketing Manager

Oct 2024 – Present · 1 yr 7 mos · Bengaluru, Karnataka, India · Hybrid

Aspect

Performance Marketing Manager

Jun 2023 – Sep 2024 · 1 yr 3 mos · London, England, United Kingdom · On-site

Project ManagementGoogle AdsGoogle AnalyticsTeam ManagementSalesforce Marketing CloudPerformance Marketing

The grove media

PPC Senior Account Executive

Jul 2022 – Jun 2023 · 11 mos · London, England, United Kingdom

Google AdsGoogle AnalyticsBing AdsPay Per Click (PPC)AdvertisingSearch Engine Marketing (SEM)+3

A l roberts digital

PPC Account Manager

Mar 2022 – Jul 2022 · 4 mos · United Kingdom

Search Engine Marketing (SEM)Digital Marketing

Brunel university london

Student Representative

Oct 2021 – Jun 2023 · 1 yr 8 mos · London, England, United Kingdom

Sunfox technologies

Business Consultant

Sep 2020 – Jul 2021 · 10 mos · Bengaluru Area, India · On-site

Aakanksha

Head Of Digital Media

May 2020 – Feb 2024 · 3 yrs 9 mos · Bengaluru, Karnataka, India

Search Engine Marketing (SEM)Digital Marketing

Hmv international school

Marketing Consultant

Dec 2019 – Sep 2020 · 9 mos · Bengaluru Area, India · On-site

Dotball interactive private limited

Digital Marketing and Growth Intern

Mar 2019 – Sep 2019 · 6 mos · Bengaluru, Karnataka, India

  • Worked on digital marketing, Initiated various marketing campaigns to Improve retention and re-engagement. have also worked in reducing CAC and Improving LTD of users. Created various design posters for Marketing Campaigns like E-mail Marketing, Social Media Marketing, Affiliate Marketing (Created posters based on number of conversions and selected vendors).

Education

Brunel Business School

Master's degree — International Business

Aug 2021 – Sep 2023

Acharya Institute Of Technology

Bachelor of Engineering - BE — Automotive Engineering Technology/Technician

Jan 2015 – Jan 2019

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