Oct 2025 – Present · 7 mos · Noida, Uttar Pradesh, India · Remote

• Lead and manage a team of designers, overseeing design quality and delivery across the product.
• Built Merlin, an internal AI tool that generates images for social media platforms based on the custom brand guidelines.
• Set up and manage Storybook to bridge the gap between design and development, making component handoff smoother.
• Built a CLI tool (similar to shadcn's CLI) to let developers easily add components from the package into their projects.
• Review designs and work on improving overall user experience across the product.

Aug 2025 – Sep 2025 · 1 mo · Ujjain, Madhya Pradesh, India · On-site

• Delivered the course "Elements of UI Design" to second-year Bachelor of Design students.
• Helped students learn Figma to design and build interactive prototypes.
• Covered the basics of UI design with a focus on practical, industry relevant skills.

May 2025 – Nov 2025 · 6 mos · Noida · On-site

• Used Microsoft Clarity to analyze user behavior and uncover "dead zones" and confusion points.
• Streamlined design-to-development workflows by integrating tools like Zeplin for handoff and introducing Storybook to sync coded components with design references.
• Conducted a comprehensive UX audit of the platform, identifying major usability gaps, accessibility issues, and navigation inconsistencies.

Mar 2025 – Jun 2025 · 3 mos · Remote

• I taught UI Development to both B.Des and M.Des students, with focus on building real web projects using Webflow and Framer.

Sep 2023 – Dec 2023 · 3 mos · Remote

• I taught Interaction Design and UI Development to fifth-semester Bachelor of Design (UX) students. My focus was on practical, hands-on learning—helping students build real prototypes and understand how good design shapes great user experiences.

Aug 2023 – Jun 2025 · 1 yr 10 mos · Remote

• As a faculty mentor, I worked closely with 20+ UX educators - supporting them with teaching strategies, curriculum planning, and classroom delivery. I also conducted masterclasses and hands-on training sessions on tools like FlutterFlow and Webflow. A big part of my role was making sure the learning stayed practical, engaging, and aligned with real industry needs.

Aug 2023 – Jun 2025 · 1 yr 10 mos · On-site

• At JLU, I taught both B.Des and M.Des students, mainly helping final semester students get ready for their careers. I guided them as they built their portfolios and even encouraged many to launch their own student startups. My classes covered a mix of hands-on subjects like Interaction Design, HMI (where we actually used hardware like Arduino to connect with ProtoPie), and building mobile and web games. I also taught advanced Figma and design systems.

Oct 2022 – Dec 2023 · 1 yr 2 mos · Bhopal, Madhya Pradesh, India · On-site

• I began my teaching journey by conducting independent UI/UX design sessions for small student batches. I taught two cohorts of 10 students each, focusing on end-to-end product design — from UX fundamentals to UI execution.
• Key contributions:
• Designed and delivered a complete curriculum on UI/UX design
• Guided students in building real-world portfolios and case studies
• Conducted mock interviews, gave placement prep, and supported job applications
• Result: 9/10 students landed jobs in the design industry
• This experience sparked my passion for education and laid the foundation for my transition into academia.

Sep 2021 – Aug 2022 · 11 mos · Noida, Uttar Pradesh, India · On-site

• I led the digital marketing and A/B testing programs at YesMadam, executing data-driven campaigns to drive acquisition and growth across multiple digital channels.

Feb 2021 – Aug 2021 · 6 mos · Indore, Madhya Pradesh, India · On-site

• As Digital Marketing Manager, I led Meta (Facebook) Ads campaigns with a strong focus on performance marketing. I scaled daily sales from ₹10,000 to ₹1,00,000 through strategic ad planning, audience targeting, and A/B testing. I also managed the brand’s Shopify store and implemented email marketing funnels to boost retention and repeat purchases. My role involved end-to-end digital strategy, including SEM, analytics, and campaign optimization.

Aug 2020 – Present · 5 yrs 9 mos · Bhopal

Nov 2018 – Jan 2021 · 2 yrs 2 mos · Bhopal, Madhya Pradesh, India · Hybrid

• As Growth Product Manager at Vectorcop, I was responsible for leading full-funnel performance marketing efforts. I built and optimized the entire marketing journey using ClickFunnels, managed SEM campaigns, and performed regular A/B testing to improve conversion rates.
• Key achievements:
• Generated over $160,000 in product sales through optimized funnels and targeted ad campaigns.
• Designed data-backed buyer journeys, increased lead-to-conversion ratio, and reduced CAC.
• Oversaw campaign performance through daily analytics, creative testing, and landing page iterations.

Jul 2016 – Oct 2018 · 2 yrs 3 mos · Bhopal, Madhya Pradesh, India

• I built and led TeeStall.in, a print-on-demand eCommerce platform, to ₹2 Cr annual revenue with 15+ staff. I drove user growth through viral marketing and product automation, successfully negotiating the company’s acquisition at a 2x revenue multiple.