Oct 2024 – Present · 1 yr 7 mos · Amsterdam, North Holland, Netherlands · Hybrid

• Leading design to drive adoption of AI and core capabilities of Miro 🔥
• Projects:
• AI-first experience
• Miro Recap
• Growth activation

Jul 2023 – Oct 2024 · 1 yr 3 mos

• As the Lead Designer for the Growth Team at Lokalise, I focus on optimizing the entire customer journey—from acquisition and activation to retention, monetization, and expansion. My key achievements include:
• Redesigned Onboarding: Led a complete redesign of our onboarding process, tailored to our Ideal Customer Profile (ICP), which resulted in a 37% increase in activation rates.
• Homepage & Signup Redesign: Redesigned Lokalise’s homepage and sign-up flow, which led to a doubling of our conversion rate.
• Enhanced Trial Engagement: Led multiple design initiatives that boosted engagement for trial customers.
• Continuous Discovery Habits: Introduced continuous discovery practices within the team and developed an AI-driven tool to automate user research, streamlining workflows for researchers, product managers, and designers.
• AI-Powered Customer Insights Tool: Built an internal AI solution that allows stakeholders to extract customer insights in seconds, dramatically accelerating research efforts and saving the company $10k annually in user research costs.

Apr 2022 – Jul 2023 · 1 yr 3 mos

• While working as a Senior Product Designer for the AI and Integration team, I was leading the following initiatives for AI and integration:
• Led design, research and strategy for key AI features such as AI language review (LQA) and context for AI (Style Guide), to eliminate the necessity for manual translation error correction and improve AI quality. This streamlined the workflows for localization managers and linguists, significantly boosting productivity and operational efficiency.
• Led design for Review Center, a translation review platform that not only fostered improved collaboration among users but also catalyzed an increase in new user sign-ups.
• Led design for various integration experiences, including Intercom, Zendesk, Typeform, Youtube, Google Play, and Figma Plugin. Also responsible for redesigning the developer documentation page. Expanded integration to 7+ apps and a 378% boost in developer documentation usage.
• DesignOps:
• Actively contributed to Lokalise design system, shaping the design and guidelines for components and patterns.
• As the main owner and driver of DesignOps practices, I've elevated the efficiency and quality of our design processes. I designed and developed Figma Plugins, AI Extensions, and Jira apps to maintain design consistency and streamline the design and research processes.
• Participated in the recruitment process for hiring new designers and PMs.
• Actively mentoring other design and research peers.

Jul 2021 – Present · 4 yrs 10 mos

• Co-organized a design mentorship program, connected 300+ designers globally.
• Hosted monthly sharing calls, creating a platform for designers, founders, and creators to share their insights and learnings with community members.
• Established OpenSourceDesign Taiwan, a comprehensive open-source library to empower Mandarin-speaking designers by providing accessible design resources.

Apr 2021 – Apr 2022 · 1 yr · Remote

• Established the foundation of design and research as the first Product Designer in team, enhancing development efficiency and fostering improved communication within the team.
• Developed a design system for the MLOps platform, cultivating a more consistent and intuitive product experience.
• Conducted user research and implemented A/B testing to increase customer satisfaction and engagement, resulting in a 15% increase in conversion rates.
• Led the design and research for a new product offering and conducted user interviews with 30+ data scientists from various communities within a month. This facilitated an expansion in revenue streams and enhanced the overall offering for data scientists.
• Contributed to the transition from sales-led to product-led operations by introducing self-serve user flows, optimizing the user experience of the MLOps platform.
• Conducted strategic workshops on product strategy and design, collaborating closely with the CEO and Director of Product to deliver the product design and strategy.

Dec 2019 – Jul 2021 · 1 yr 7 mos

• Co-founded OrganAi.se, focusing on innovative design and engineering solutions in the NLP space.
• Trained machine learning models to enhance natural language processing capabilities.
• Led a team of 6 engineers in transitioning the app from SwiftUI to Flutter, ensuring a seamless user experience.
• Conducted over 20 user testing sessions, resulting in a 40% increase in learnability and a 65% boost in usability.

Dec 2019 – Jul 2021 · 1 yr 7 mos

• At RISE, I led research and design for a text-based AI scheduling assistant tailored to business users.
• The project explored how natural language processing (NLP) and conversational UI can streamline meeting coordination in professional settings. Through iterative prototyping and user research, I uncovered key design principles—spanning NLP capabilities, onboarding, feedback clarity, input effort, and assistant personality. The findings contributed to industry discussions on designing trustworthy AI tools and informed best practices for integrating AI assistants into workplace productivity apps.

Jun 2017 – Jun 2019 · 2 yrs · Taipei City, Taiwan

• I started my journey at Junyi Academy as a design intern, where I got the opportunity to work on an online learning platform.
• In this expanded capacity, I designed features to improve the platform's user experience, leading to increased lesson completion rates, higher user return rates, and reduced churn. Additionally, I wore the hat of a data researcher. I embarked on a comprehensive machine learning project to create personas, which enabled us to predict user behaviors. This approach provided valuable insights that shaped future design strategies and improved the overall effectiveness of the platform.

Jan 2015 – Jan 2016 · 1 yr · Remote

• At HTC, I held a key role in the production of commercial advertisements. I was responsible for editing and creating promotional videos for various campaigns, including the HTC online store and the launch of the HTC One ME series. This experience required close collaboration with marketing and design teams to ensure the advertisements aligned with the brand's aesthetic and messaging, ultimately driving customer engagement and product awareness.