Nrupa Joshi

Product Designer

Bengaluru, Karnataka, India3 yrs 9 mos experience
Most Likely To Switch

Key Highlights

  • Award-winning app design recognized by Google Play.
  • Expert in user research and journey mapping.
  • Strong foundation in architecture enhances design strategy.
Stackforce AI infers this person is a UI/UX and Product Designer with a strong focus on B2C applications.

Contact

nrupajoshi16@gmail.comLinkedIn

Skills

Core Skills

User Experience DesignProduct Design

Other Skills

Design ToolsUser Behavior

About

I’m a UI/UX and Product Designer with 3 years of experience turning complex problems into simple, intuitive digital solutions. With a foundation in architecture, I bring a deep understanding of structure, space, and human behavior into every design I create whether it's a responsive website, mobile app, or full-scale product experience. Over the past few years, I’ve designed for industries including Consumer services, wellness and fitness (B2C), Saas (B2B), always focused on creating experiences that not only look good but also convert, engage, and retain. I enjoy diving deep into user research, mapping out journeys, and crafting scalable design systems that bring clarity to product teams and value to users. I work fluently in tools like Figma, Notion, Framer, Claude, Stitch etc, and I thrive in collaborative environments where design, development, and business goals align. If you’re building something meaningful and need a designer who blends strategy with aesthetics, I’d love to connect.

Experience

3 yrs 9 mos
Total Experience
11 mos
Average Tenure
2 yrs
Current Experience

Ayna

Product Designer

May 2024 – Present · 2 yrs · Bengaluru, Karnataka, India · On-site

Design ToolsUser BehaviorUser Experience DesignProduct Design

Quickmetrix

UX/UI Designer

Aug 2023 – Apr 2024 · 8 mos · Thane, Maharashtra, India · On-site

Design ToolsUser BehaviorUser Experience DesignProduct Design

Freelance

UX/UI Freelancer

Feb 2023 – Aug 2023 · 6 mos · Remote

  • Worked on different projects like a Mental health care web app, branding elements, a Chartered Accountant’s website.
  • Implemented a modern and calming design aesthetic to promote user engagement and ease of navigation.
  • Led the redesign of the Chartered Accountants' website to enhance user experience and improve conversion rates.
  • Conducted usability testing and user interviews to gather feedback and insights.
  • Created wireframes and interactive prototypes to communicate design concepts and gather stakeholder approval.
Design ToolsUser BehaviorUser Experience DesignProduct Design

Pet perfect | best of google play 2022

Design Lead

Jul 2022 – Mar 2023 · 8 mos · Delhi, India · Remote

  • App was awarded as Best Apps of 2022 by Google Play in India.
  • Developed personalized customer journeys to increase user satisfaction and retention rates.
  • Mapped user pain points by conducting over 300+ user calls.
  • Revamped the app's UI, resulting in a significant increase in retention rates from 36% to 45%.
  • Iterated on the app onboarding process to provide users with more trust and value, increased the user onboarding rate from 69% to 80%.
  • Collaborated with cross-functional teams to improve user journeys and achieved a 2% premium conversion.
  • Implemented a referral system, resulting in a 3% increase in acquisition.
  • Created engaging animations for the app's primary mascot to enhance user engagement.
  • Leveraged my understanding of gamification principles to improve engagement.
  • Used the Octalysis framework for gamification to instill a sense of greater purpose in pet owners by crafting UX writing that emphasized the importance of helping their pets lead happier lives.
  • Contributed to the overall growth and success of the app by providing creative design solutions and actively participating in team meetings and discussions.
  • Identified and resolved design issues and challenges, ensuring the app's seamless user experience.
Design ToolsUser BehaviorUser Experience DesignProduct Design

100 ascent - gamifying fitness

UX/UI Freelancer

Nov 2021 – May 2022 · 6 mos · Pune District, Maharashtra, India

  • Conducted extensive user research and user-study to understand user behavior and preferences.
  • Demonstrated a understanding of gamification principles and how they can be leveraged to improve user experience and engagement.
Design ToolsUser BehaviorUser Experience DesignProduct Design

Education

Pillai HOC College of Architecture

Bachelor of Architecture - BArch — Architecture

Aug 2017 – Apr 2022

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