Nick Babich

Product Manager

London, England, United Kingdom9 yrs 7 mos experience

Highly Stable

Key Highlights

Led design systems unification improving consistency by 50%.
Red Dot Award winner for innovative mobile design.
Founder of UX Planet with 350,000+ active members.

Stackforce AI infers this person is a Product Designer specializing in UX for Healthcare and eCommerce industries.

Contact

Skills

Core Skills

User Experience DesignProject ManagementContent StrategyUser Experience (ux)User ResearchPrototypingInteraction DesignDesign Management

Other Skills

Design SystemsEditingUsability TestingUser Experience Design (UED)Market ResearchVoice User Interface (VUI)Data ScienceLeadershipCustomer SuccessStorytellingA/B TestingDesign StrategySocial ImpactCreative Problem SolvingBusiness Strategy

About

Hello, I'm Nick, a product designer specializing in user experience. I lead the design of innovative products across large B2B and B2C digital ecosystems, including AI-powered solutions. My ultimate goal is to design easy-to-use and enjoyable products that meet both user and business needs. That's why I prefer to work closely with key stakeholders and team leaders to drive product design and development. I have strong user interface design skills—able to design user flows, prototype interaction scenarios, and conduct visual audits. I also have hands-on management experience, having been responsible for project management and art direction. Artificial intelligence, DeFi, and the metaverse are the top three fields I'm interested in exploring. I won a Red Dot Award in 2022 and was nominated for a Webby Award the same year. I have also been featured on the cover of leading design magazines such as .Net Magazine (in 2018 and 2019), Smashing Magazine (since 2017), and Entrepreneur (since 2022) for my articles on product design. In my spare time, I run UX Planet, one of the largest communities for product designers, with more than 350,000 active members.

Experience

Arthrex

Senior Product Designer / Design Systems Lead

Jun 2024 – Present · 1 yr 10 mos · London Area, United Kingdom · Hybrid

Arthrex is a global medical device company and a leader in new product development and medical education in orthopedics.
In my role, I:
Lead the unification of design systems across the Arthrex product ecosystem, streamlining assets and standards for web, iOS/Android, and embedded platforms—resulting in a nearly 50% improvement in design consistency and a 60% reduction in accessibility issues for critical products.
Formulate and execute the adoption strategy for the unified design system, aligning cross-functional teams and executive stakeholders around a cohesive product vision.
Drive systemic updates to key product lines, accelerating design consistency and scalability across the entire product suite.

Design SystemsUser Experience DesignProject Management

Elastic

Senior Product Designer

Mar 2023 – Aug 2024 · 1 yr 5 mos · Tel Aviv District, Israel · On-site

Elastic is a global company that offers both self-managed and SaaS solutions for search, logging, security, observability, and analytics use cases.
As a Senior Product Designer, I:
Led a strategic redesign of Elastic’s security threat response toolkit, improving usability and reducing incident resolution time.
Conducted an in-depth user research initiative involving real Elastic clients. Synthesized insights into an actionable journey map, aligning product, design, and engineering around improvements to the response workflow.

User ResearchUsability TestingPrototypingUser Experience Design

Brain technologies, inc.

Principal User Experience Designer

May 2017 – Jun 2022 · 5 yrs 1 mo · San Francisco Bay Area

Brain Technologies Inc is an innovative startup based in Silicon Valley, founded by Laurene Powell Jobs, Goodwater Capital, and Scott Cook. The company aims to revolutionize the eCommerce space.
I was responsible for designing the core product experience. My key responsibilities included:
Analyzing business requirements through market research and competitor analysis. I also collaborated directly with the CEO, Jerry Yue, to discuss features and business opportunities.
Conducting target audience research, including the creation of user personas, journey maps, and user flows.
Prototyping: I developed low-fidelity wireframes and mid-fidelity mockups using Sketch and Figma. I also led the design handoff process and worked closely with both design and development teams to ensure proper implementation.
I developed a unique visual language for the product called morphing UI. My work was recognized with the Red Dot Award in 2022 in the category of Best Mobile Design.

User Experience Design (UED)PrototypingMarket ResearchUser Experience Design

Milkinside

Lead Product Designer / Design Director

May 2017 – Jun 2022 · 5 yrs 1 mo · San Francisco Bay Area · Remote

Lead product design contributor in three major projects:
Google Merchant Center: Collaborated with Google engineering and product teams to redesign data ingestion flows, impacting millions of global retailers.
Leading European Tech Ecosystem (NDA): Designed the Interaction Model and VUI (Voice User Interface) for a mass-market smart home device, anticipating user needs in a hands-free environment.
Brain Technologies: Pioneered "interface-morphing" paradigms for AI-driven mobile commerce, creating dynamic layouts that adapt to user intent (Nominated for Webby Award).

Interaction DesignVoice User Interface (VUI)Design Management

.net magazine

Journalist

May 2017 – May 2017 · 0 mo

Contributing the key topic for the Issue 292 of the .net magazine.
"Master Mobile Design." The golden rules of great mobile UX.

Ux planet

Editor In Chief

Jun 2016 – Present · 9 yrs 10 mos · London Area, United Kingdom · Remote

UX Planet is one of the largest online publications, with over 350,000 monthly readers, that covers user experience design.
I am the founder and editor-in-chief of the publication, responsible for developing the content strategy, writing articles on product design, and curating contributions to UX Planet. Under my leadership, the publication has become one of the most cited resources for product creators and a go-to destination for the design community to gain practical knowledge and stay current with industry trends.

EditingContent StrategyUser Experience (UX)

Ringcentral

Product Manager

Oct 2011 – Apr 2018 · 6 yrs 6 mos

RingCentral is a cloud-based telecommunications solution for modern businesses that support SaaS solutions. I worked closely with Igor Mandrigin during my first year at RingCentral, and Alexei Grachev during the later years.
I was responsible for designing and supporting the in-house automation system for the company's core services. Managed a team of 5 developers and automation engineers. Worked closely with the product owners to understand the needs of this system and specify requirements for the automation system. The automation system was integrated into the company's continuous delivery (CD) process.